Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Product Development :
Quality function deployment methodology takes the list of desired
customer attributes (CAs) generate...
Sale wave research
Commercialization:
Commercialization incurs the company’s highest cost to date. The firm
will need to contract for manufac...
When (Timing) -
The Company face three choices-
1.) First Entry – the firm first entering a market enjoys the ‘first mover
advantages’ of ...
Where (Geographic Strategy)
To whom (Target-Market
Prospects)
Credits :
www.wpdeveshed.com
www.agileconnection.com
www.slideshare.net
awinwinsolutions.com
Marsinnovation.com
Leapafrica...
What is the best way to manage the new product development process
What is the best way to manage the new product development process
What is the best way to manage the new product development process
What is the best way to manage the new product development process
What is the best way to manage the new product development process
Próxima SlideShare
Cargando en…5
×

What is the best way to manage the new product development process

304 visualizaciones

Publicado el

  • Inicia sesión para ver los comentarios

  • Sé el primero en recomendar esto

What is the best way to manage the new product development process

  1. 1. Product Development : Quality function deployment methodology takes the list of desired customer attributes (CAs) generated by market research and turns them into a list of engineering attributes (EAs) that engineers can use.
  2. 2. Sale wave research
  3. 3. Commercialization: Commercialization incurs the company’s highest cost to date. The firm will need to contract for manufacture or build or rent a full-scale manufacturing facility. Most new-product companies rely on a sequence mix of market communication tools.
  4. 4. When (Timing) -
  5. 5. The Company face three choices- 1.) First Entry – the firm first entering a market enjoys the ‘first mover advantages’ of locking up key distributers and customers. 2.) Parallel Entry – the firm might time its entry to coincide with competitor’s entry. 3.) Late Entry – the firm might delay its launch until after the competitor has borne the cost of educating the market, and its product may reveal flaws the late entrant can avoid
  6. 6. Where (Geographic Strategy)
  7. 7. To whom (Target-Market Prospects)
  8. 8. Credits : www.wpdeveshed.com www.agileconnection.com www.slideshare.net awinwinsolutions.com Marsinnovation.com Leapafrica.wordpress.com www.intelligencesquare.fr www.cpmscheduling.com

×