KeySmasher * Adaptive Design of a Keyboard after going through the following stages of Product Design - Identifying Needs/Opportunities - Ideas Generation - Ideas Kill-Gate Stage Process - Product Planning - Concept Generation * Conceptualized the design of an ergonomic, cost efficient, multi-purpose keyboard (integrated with features like Profile Selector, Configurable Keys etc)

1. KeySmasher
EDM09B004 – SIRISH KUMAR YADAV
MDM09B001 – ANJAN RAO.P
MDM09B008 – PREETHAM.J
COE09B008 – K.ILAMBHARATHI

2. STEPS INVOLVED IN PRODUCT DESIGN
1)Identifying Needs/Opportunities
---Vision Statement
---Market Analysis
---Competitive Analysis
---Costumer Need Analysis
---Mission Statement
2)Ideas Generation
3)Ideas Kill-Gate Stage Process
4)Product Planning
5)Concept Generation

3. VISION STATEMENT
– WHAT ?
• Develop an user-friendly keyboard.
• Features of Usability, Learnability and
Robustness.
• Current Product is lacking in Customizability,
Ergonomics etc.

4. CUSTOMIZABILITY
TECHNOLOGY S-CURVE

5. MARKET OPPORTUNITY ANALYSIS
Before KEYSMASHER Design
120
100
80
60
40
20
0
Relative Market Share

6. After KEYSMASHER Design
120
100
80
60
40
20
0
Relative Market Share

7. When KEYSMASHER in the MARKET
120
100
80
60
Logitech
Intex
Frontech
KEYSMASHER
40
20
Amkette
Microsoft
Philips
0
Smart
Others

8. COSTUMER NEED ANALYSIS
S.No
Need
Technical Interpretation
Type of Need
1
Flexible,Rollabe
Use of synthetic materials
Niche
2
Take it Anywhere
Compactness
Direct
3
Should not Damage
Material with High Strength
Constant
4
No Pain to Hand
Improve the Ergonomics of the product
Latent
5
Multi Use of Keys
Recofigurable,customizable keys for music and gaming
Variable
6
Rough,Strong
Make the keys to be pressed moderately
Latent
7
Shape of Keyboard
Niche
8
Multiple Slots Panel
External structure of the product can be modified
Provision of USB,eSATA,HDMI,Audio IN&OUT (through
Wired)
Variable
Bluetooth
Variable/Niche
Provide Integrated Touch Pad
Variable
9
Wired and Wireless
Keyboard cum
10
Mouse
11
Speaker,Mic
Provide Integrated Speaker,Mic
Niche
12
Anti-Theft
Indication of
Working
GPS/FingerPrint/Security Password
Variable/Niche
Put a power switch indicating ON/OFF
Latent
Buy our Product
General
13
14 Cheap and the Best

9. MISSION STATEMENT
Product Description : Keyboard with user-friendly features
Key Business Goal : Time Frame - 2 months
Profit Margin - 20%
Primary Market – Desktop Users
Secondary Market – Laptop Users, Workstations
Assumption – Product expected to work normally for a period of
3 years under harsh conditions.
Stake Holders – IIITDM funded
Avenues of Creative Design – Structure , Functionality , Intelligence
Scope – May Revolutionize the present Consumer Market
Limitation – Not Flexible ,Not Fireproof
Location – In-House

10. IDEAS GENERATION
Structural Ideas:
->Shape of the Keyboard is Rounded Rectangle.
->Keys are reconfigurable with a inbuilt memory
(software).
->Comfort Pad (Size is 75% of the Key Area).
->Keys are flat or inclined (elevated) based on the
user’s instantaneous needs.
->Wired and Wireless(Bluetooth),USB Slots and Audio
In Out,HDMI,eSATA,CardReader
->Inbuilt Rechargeable and Replaceable Batteries
(NiCd AAA size)

11. General Ideas :
-> Digital Keyboard – Keys are Digitalized
->Highly Touch Sensitive & Multi Touch Sensitive
->Quick Response Time
->Tablet PC Screen – Write on Screen instead of
typing.
->Profiles (Store the key configuration of a specific
user’s environment in the memory).
->Intelligent Keyboard Shortcuts to Personal Folders.
->Flexible Material

12. ->Safety & Environment Issues of the product
->Cooling System , Waterproof , Fireproof
->Security – Password Protect , FingerPrint
These Ideas went through the Kill-Gate Stage
Process and the results are as follows :

13. AFTER KILL-GATE STAGE PROCESS
Structural Ideas:
->Shape of the Keyboard is Rounded Rectangle.
->Keys are reconfigurable with a inbuilt memory
(software).
->Comfort Pad (Size - 75% of the Key Area).
->Keys are flat or inclined (elevated) based on the
user’s instantaneous needs.
->Wired and Wireless(Bluetooth),USB Slots and Audio
In Out, HDMI,eSATA,CardReader
->Inbuilt Rechargeable and Replaceable Batteries
(NiCd AAA size)

14. General Ideas :
-> Digital Keyboard – Keys are Digitalized
->Highly Touch Sensitive & Multi Touch Sensitive
->Quick Response Time
->Tablet PC Screen – Write on Screen instead of
typing.
->Profiles (Store the key configuration of a specific
user’s environment in the memory).
->Intelligent Keyboard Shortcuts to Personal Folders.
->Flexible Material

15. ->Safety & Environment Issues of the product.
->Cooling System , Waterproof , Fireproof
->Security – Password Protect , FingerPrint

16. CONCEPTUALIZATION
KEYSMASHER

17. KEYSMASHER

18. KEYSMASHER
SCROLLER

19. KEYSMASHER

20. USB SLOTS
AUDIO IN-OUT
PANEL
KEYSMASHER

21. WIRED
KEYSMASHER

22. KEYSMASHER
MULTIMEDIA
SHORTCUTS
ON/OFF SWITCH
INTELLIGENT
KEYBOARD
SHORTCUTS

23. KEYSMASHER
DVORAK LAYOUT

24. GAME MODE
KEYSMASHER

25. THANK YOU