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Slides from my talk Guaranteed Successful Design, at the O'Reilly Design Conference, 2017.
This talk includes a lot of examples that are either not well known, or are well known and still not practiced. If you think “yes, I know that one” then ask yourself if you’re actually doing it as often and thoroughly as you could be. I first address #2 (design it well), and then #1 (design the right thing).