The document discusses Cannes Lions, an annual festival that recognizes creative excellence in advertising and design. It provides details on the many events, sessions, and activities at Cannes Lions including awards ceremonies, workshops, parties, and networking opportunities. Over 15,000 attendees from over 90 countries participate in the festival. The document also examines how Cannes Lions has evolved over time, with new categories, a growing focus on technology, data, and diversity issues. It highlights some award-winning campaigns from recent years that showcase innovative, impactful work.

1. by İlker Ergen
Highlights

2. What is
Cannes Lions?

3. Cannes

4. Agency Brand AcademyMedia
90+
countries
15.000+
attendees
Tech.

5. Roof Sessions

6. Branded Beaches

7. Beach Sessions

8. Hotel Meet Ups

9. Yacht Meet Ups

10. Yacht Parties

11. Private Concerts

12. Private Parties

13. Roundtables

14. Speaker Sessions

15. Works Hub

16. Workshops

17. Young Lions

18. School Campus

19. Awards Ceremony

23. Award Categories – Cannes Lions
2015
2016

24. Lions Health
Lions Innovation
Lions Entertainment
Award Categories – Other
2015
2016

25. Trending
Topics

26. Google &
search
Facebook:
social by
design
Rise of the
tablets
Storytelling
A/B testing:
Change the
behaviour
Inspired by
technology
Branded
content
Mobile as the
2nd screen
Millenials crave
connections
Go offline:
Back to basics
Youtube
Neuroscience
Data-insight-
strategy-
creativty
Real Time
Marketing
Generation Edge
Artificial
Intelligence
Virtual Reality
Changing
Marketing
Approach
Artificial
Intelligence
Virtual Reality
Data Crafting
Snapchat
Cannes Lions Evolution

27. Virtual Reality

29. Snapchat

31. Cannes Shakedown

34. %50
%5
%70
No new categories
since 2007
%60

35. Cannes Shakedown
Evolution of Creativity

36. Technology Companies

37. AdTech Companies

39. Cannes Shakedown
Evolution of Creativity
Keeping Brands Safe

40. %85
2 billion
$20 bil.

41. Cannes Shakedown
Evolution of Creativity
Keeping Brands Safe
Diversity – Gender Equality

42. %25

43. %10

44. Cannes Shakedown
Evolution of Creativity
Keeping Brands Safe
Diversity – Gender Equality
Content

46. 30 +

48. $10 million

49. Cannes Shakedown
Evolution of Creativity
Keeping Brands Safe
Diversity – Gender Equality
Content

50. WPP
World’s Most Creative
Parent Company for
the 7th time
BBDO Droga5
Burger
King

51. Nivea Doll
Featured
Works

52. Data Driven
Real Time
Crowd Sourcing1

53. Hungerithm
Case Video

54. Aimen
Case Video

55. Meet Graham
Case Video

56. Making Water Active
Case Video

57. Neighborhoods
Case Video

58. Restaurant Capacity Based Ad
Case Video

59. Unlimited Stadium
Case Video

60. Green Light Run
Case Video

61. Souptube
Case Video

62. Autodraw
Case Video

63. Pixel Wallpapers
Case Video

64. NikeID VR Studio
Case Video

65. Pantone Studio
Case Video

66. 2016 Wrapped
Case Video

67. Hacking
Disrupting
2

68. Ultimate Giving Pleasure
Case Video

69. New and Not Improved
Case Video

70. Stop the Cycle
Case Video

71. Bradshaw Stain
Case Video

72. Drag, Drop & Go
Case Video

73. Payphone Bank
Case Video

74. Google Home of the Whooper
Case Video

75. Clean Tiles
Case Video

76. Foot Type Test
Case Video

77. Liter Lottery
Case Video

78. Snapskate
OGILVY GERMANY
Case Video

79. Tramroulette
Case Video

80. Super Bowl Drones Half Time Show
Case Video

81. Innovating Saving
Case Video

82. Search
Case Video

83. The One Moment
Case Video

84. The Name Change
Case Video

85. Social Resp.
(Non) Govern.
Public Sector3

86. Like My Addiction
Case Video

87. The World’s Biggest Asshole
Case Video

88. Down Syndrome Answers
Case Video

89. Fearless Girl
Case Video

90. The Virtual Crash Billboard
Case Video

91. Until We All Belong
Case Video

92. Evan
Case Video

93. We’re the Superhumans
Case Video

94. 25m2 Syria
Case Video

95. Blood
Case Video

96. Give Registry
Case Video

97. The Colour of Corruption
Case Video

98. All That We Share
Case Video

99. Brands with Purpose
Brave Brands
Utility Marketing
4

100. Handle With Care
Case Video

101. The Children Replacement Programme
Case Video

102. Live From a Different World
Case Video

103. The Magic Wallpaper
Case Video

104. Max Motor Dreams
Case Video

105. Ecoalarm
Case Video

106. Virtual Home Experience
Case Video

107. Spanish Lessons
Case Video

108. Paytm Sweet Change
Case Video

109. Weight Tag
Case Video

110. Draw and Release
Case Video

111. Healthy Hands Chalk Sticks
Case Video

112. I used to try to sell things just on the
creativity of something, and I’d be
furious if they didn’t see the genius I
saw.
Now, if I was a client, I wouldn’t want
to buy something just because it’s
creative… They should buy something
because it’s right, and good for their
business, and answering their needs.
‘
’

113. Thank you…