1. Referencing Tips

2. Introduction
After the creation of your web site, it is essential to pay attention to its referencing. Referencing
the internet allows in effect to optimize the positioning of your site, and because of this, its
visibility. When they carry out their research, the Internet users use search engines as the primary
tool. That is why the internet referencing will aim to include your site on the first pages of Google
results, and will aim even the first rows. For this, there are many strategies for referencing to
know, knowing that each method of referencing offers the advantages and disadvantages to the
webmaster.
The referencing is divided into several techniques. The surcharge (sponsored) is the one who offers
the fastest results. Nevertheless, the latter is not necessarily on the long term and requires a
certain budget. There is also a natural search. The latter is free and is to optimize its editorial
content by placing keywords likely to be typed by internet users, and especially to place a few
links pointing to its web site. These links, or "get backlinks", are truly the most important part,
and there are several variants of the referencing to obtain.
Free referencing automatic is notably one of the fastest ways of obtaining links. The latter is in
effect to register automatically on multiple directories. However, even if this method allows you to
save both time and money, the fact that the descriptions of directories are identical can bring to
prejudice. Place links on sites with similar thematic and content descriptions are unique allows
you a good referencing Google and excellent visibility. Be that as it may, go by professionals for
referencing internet is advised to achieve an effective search of his site.

3. 1. Give a different and explicit name
to each of your pages
The title of your pages is very important, it will
be included in search results. Find them in the
tag<title>your header and try to have a title in
relation to the content of your page. Make sure
you do not have a long title (up to 60
characters).</title>

4. 2. Treat the description of your pages
In the same way that your title, description
(meta description tag), must be in relation to
your title. Needless to overload this tag by
keywords, this is ignored in account. On the
other hand, an effective description values your
page in search results, and potentially improves
the number of clicks.

5. 3. Give meaning to your domain name
Few people think, but choose a good domain name
is important. The keywords contained inside are
taken into account by search engines. Use therefore
a short and easy to remember domain name
including the most important keywords (3
maximum). The official separator is the "-".
Example: Your site provides a list of all the free
concerts in France? The ideal domain name could
be: www.concert-gratuit.fr observe the domain
suffix (.fr, .com,. co.uk,...) according to your
geographical area.

6. 4. The importance of the name of the
images
The robots are unable to see the images. They use
the name of the image and the Alt tag to reference,
where the importance of naming them in the most
relevant way possible. The Alt tag to specify an
alternate text for an image. Fill it with attention,
remember, the choice of keywords is very
important. Example:<img alt="Logo Mon
Entreprise"
src="http://www.votresite.com/images/logo-mon-
entreprise.jpg">

7. 5. Organize your pages
Robots do not interpret internet sites like you and us.
It's terribly sad, but not seeing images, robots give
importance to this text in your page. The structure a
little like a table of contents. Observing this, your
content will be tiered. With different levels of
importance. To indicate these different levels, use the
tag Hn (H1, H2,..., H5). Example:<h1>Title of your
page</h1>text of introduction to your page<h2>under
Title 1</h2>your text<h2>under Title 2</h2>your text
* Attention: there may be only a single level H1 per
page.

8. 6. A relevant content
The whole of this text on your pages must be
optimized by the use of relevant keywords, that
is to say the words that you want to be
referenced as well as the number of requests
they generate. Some words can also be placed
between the tags <strong></strong> meaning
the robots that this text is most important.

9. 7. Think the keywords
Choose the 'good' keywords is not easy, however
retain two notions which keywords must meet: •
the interest. They must be frequently typed by
users of search engines. • The feasibility. Avoid key
words too strong competition if you want your
keywords to be able to position themselves in the
first results of the engines within acceptable time
frames. Several tools exist for doing so:
"generators of keywords. The results on the search
engines. The Related Searches. The audit of the
competition.

10. 8. Take care of your links: less
quantity, quality
There are 3 different types of links: internal,
outbound and inbound. Each of them is to dress up.
No need to have a phenomenal number. Google
and others promote the qualitative link. Therefore,
care about the origin of your back links and the
destination of your external links. To get a link back
(backlink) efficient, working the anchor of the link.
The present keywords in the anchor are taken into
account by Google. Dispose of several anchors with
different targets allows to expand are fields of
action. It is also essential to do not always return to
the home page, but rather to deep pages

11. 9. The robots are your friends
Whether to instruct robots using a text file
(named robots.txt) pages that you want to
index. Create a Site map: site map helps a site
indexing, because it ensures that all pages are
accessible by bots. Use unique expressions:
submit a unique content. Avoid copying and
pasting content. If the text on your site already
exists on another site, it will not be taken into
account to improve your positioning.

12. 10. What you should not do
• Autoenrollment in directories
• have more images than text
• as anchor of "click here" link
• buy or sell links
• put hidden text
• duplicated content (mirror site)
• bad use of the 301 (redirect double)
• overloading the tag Keyword