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Iain MacDonald




                 SkillPages Engineering Team
One Place to Find Skilled People
Registered Users

7 million
 6 million

 5 million

 4 million

  3 million

   2 million

   1 million

          2011                      2012
Examples of what they can do
18 MONTHS 230 COUNTIRES
100,000 PEOPLE PRESENTED WITH
NEW WORK OPPORTUNITIES EVERY DAY


1,000,000 NEW MEMBERS/MONTH
4,500,000 UNIQUE VISITORS/MONTH
A New Global Internet Utility



Retail & Cloud!   Find Skilled People   Online Storage
Connect people with skills
      to people who need them


On a large scale within a trusted environment.
Challenges




              Performance   Flexibility   Time To
Scalability
                                          Market
Focus on developing a product users want

    Amazon provide the Infrastructure!
Key AWS Components


       EC2                    ELB                      S3                 SQS                  EMR
On Demand Computing      Auto scaling Load      Elastic Storage for   Platform Message   Big Data Processing
    High I/O SSD             Balancer          User & Sys resources       Queues




 Cloudwatch                   EBS                 Dynamo              Cloudfront               SWF
 Monitoring & Alarms     Instance Storage       Scalable noSQL db      Global Content        Coordinates
  Push App Metrics     Std & Provisioned IOS     Atomic Counters      Delivery Network   Application Workflows
Scale Out vs. Scale Up
Support Rolling Upgrades
Instrument via CloudWatch
Measure Everything
  Split Testing is invaluable
Drive decisions based on Data
Add 40GB+ Telemetry data daily
Compute via Elastic Map Reduce
 Surfaced via SSAS & Tableau
Boyd’s Law of Iteration



   “Speed of iteration always beats
          quality of iteration.”



Where you are today doesn’t matter so much,
 compared to where you’re going tomorrow.
2 Major releases per week
Multiple smaller pushes per day
       Everybody Tests
Repeat the process to get more feedback
 Pay down technical debt along the way!
Where Are We Now?
62 Instances            3 Availability Zones        3.1M Contacts per Day
         Core Fleet            US East (Northern VA)       Over 3.1 Million contacts &
   Add capacity as required   Planned for Multi Region      connections uploaded
  Working towards autoscale                                        each day




>2.5 Billion Relationships     Tech Team of 19           10M+ Growth Increments
   Our social graph models     Total company size 37     Ready for additional 10 million
    over 2.5 Billion social                                users at any point in time
        relationships
and
• Started with On Demand Instances
• Grew into Reserved Instances (Save 48%)
• Leverage Spot Pricing                   (Save 76%)
• Use Cost Allocation Functionality




             Significant Savings when managed
Excellent support & guidance from
   AWS Team from the outset.


   Currently on Business Level
   1hr Response 24/7 email, phone and chat




             Checkout Trusted Advisor
Why cloud works for SkillPages


• Allows us to focus on innovation
• Deliver better product to our users
• Ability to scale & adopt
• Economic Sense
Where you find skilled people

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SkillPages Engineering Presents at AWS Lean Cloud in London

  • 1. Iain MacDonald SkillPages Engineering Team
  • 2. One Place to Find Skilled People
  • 3. Registered Users 7 million 6 million 5 million 4 million 3 million 2 million 1 million 2011 2012
  • 4. Examples of what they can do
  • 5. 18 MONTHS 230 COUNTIRES 100,000 PEOPLE PRESENTED WITH NEW WORK OPPORTUNITIES EVERY DAY 1,000,000 NEW MEMBERS/MONTH 4,500,000 UNIQUE VISITORS/MONTH
  • 6. A New Global Internet Utility Retail & Cloud! Find Skilled People Online Storage
  • 7.
  • 8. Connect people with skills to people who need them On a large scale within a trusted environment.
  • 9. Challenges Performance Flexibility Time To Scalability Market
  • 10.
  • 11. Focus on developing a product users want Amazon provide the Infrastructure!
  • 12.
  • 13. Key AWS Components EC2 ELB S3 SQS EMR On Demand Computing Auto scaling Load Elastic Storage for Platform Message Big Data Processing High I/O SSD Balancer User & Sys resources Queues Cloudwatch EBS Dynamo Cloudfront SWF Monitoring & Alarms Instance Storage Scalable noSQL db Global Content Coordinates Push App Metrics Std & Provisioned IOS Atomic Counters Delivery Network Application Workflows
  • 14. Scale Out vs. Scale Up Support Rolling Upgrades Instrument via CloudWatch
  • 15. Measure Everything Split Testing is invaluable Drive decisions based on Data
  • 16. Add 40GB+ Telemetry data daily Compute via Elastic Map Reduce Surfaced via SSAS & Tableau
  • 17.
  • 18. Boyd’s Law of Iteration “Speed of iteration always beats quality of iteration.” Where you are today doesn’t matter so much, compared to where you’re going tomorrow.
  • 19. 2 Major releases per week Multiple smaller pushes per day Everybody Tests
  • 20. Repeat the process to get more feedback Pay down technical debt along the way!
  • 21. Where Are We Now?
  • 22. 62 Instances 3 Availability Zones 3.1M Contacts per Day Core Fleet US East (Northern VA) Over 3.1 Million contacts & Add capacity as required Planned for Multi Region connections uploaded Working towards autoscale each day >2.5 Billion Relationships Tech Team of 19 10M+ Growth Increments Our social graph models Total company size 37 Ready for additional 10 million over 2.5 Billion social users at any point in time relationships
  • 23. and
  • 24. • Started with On Demand Instances • Grew into Reserved Instances (Save 48%) • Leverage Spot Pricing (Save 76%) • Use Cost Allocation Functionality Significant Savings when managed
  • 25. Excellent support & guidance from AWS Team from the outset. Currently on Business Level 1hr Response 24/7 email, phone and chat Checkout Trusted Advisor
  • 26. Why cloud works for SkillPages • Allows us to focus on innovation • Deliver better product to our users • Ability to scale & adopt • Economic Sense
  • 27. Where you find skilled people

Notas del editor

  1. Blue background
  2. Needs a slight outline on the curve
  3. Colonel John Boyd, a military strategist and Air Force fighter, found this by studying an anomaly in dogfights where an inferior aircraft (F-86) consistently beat a superior aircraft (MiG-15) because it was able to iterate faster thanks to a hydraulic versus manual flight stick. Eric Ries applies Boyd’s Law to lean startups by highlighting the importance of maximizing cycle time through the build/measure/learn loop.
  4. Colonel John Boyd, a military strategist and Air Force fighter, found this by studying an anomaly in dogfights where an inferior aircraft (F-86) consistently beat a superior aircraft (MiG-15) because it was able to iterate faster thanks to a hydraulic versus manual flight stick. Eric Ries applies Boyd’s Law to lean startups by highlighting the importance of maximizing cycle time through the build/measure/learn loop.
  5. Colonel John Boyd, a military strategist and Air Force fighter, found this by studying an anomaly in dogfights where an inferior aircraft (F-86) consistently beat a superior aircraft (MiG-15) because it was able to iterate faster thanks to a hydraulic versus manual flight stick. Eric Ries applies Boyd’s Law to lean startups by highlighting the importance of maximizing cycle time through the build/measure/learn loop.