Businesses all need data to make important decisions regarding their growth, processes and goals. As an online seller, what data can you use to make these crucial decisions? Where is the best place to get it? Learn about the methods and tools you can use to analyze data and grow your business. It’s easier than you think!

1. Analytics: Analyzing Data to Maximize Profits Alex Hackbart Miva Merchant

2. “Metrics and analytics are only valuable if you understand what they are telling you and provide insight into opportunities that you act on.”-@PricingWire

3. Conversion Rate Conversion Rate: The ratio of visitors who convert website visits into desired actions such as purchasing a product or submitting a form. Conversion Rate = Goals Completed / Visits

4. Conversion Rate If 100 people visit a specific product and 5 of them make a purchase, your conversion rate is 5% 5/100 = 1/20 = 5%

5. Why Worry About Conversion Rate? More Sales Without More Visitors Leads to a Better Shopping Experience Easy to Understand With Proper Tools You Can Start Today!

6. Conversion Rate Killers Poor Usability Too Many Steps Asking for Too Much Information Shipping Too Expensive No Clear Call to Action

7. Tools for Analytics Google Analytics Crazy Egg KISS Insights Google Website Optimizer GoSquared …Tons of Others!

8. Google Analytics Free Easy to Use Easy to Install Easy to Understand Enough Power for Most Companies

9. Google Analytics

10. Google Analytics

11. Profiles and Filters

12. Profiles and Filters

13. Profiles and Filters Combining Profiles and Filters Allows You to Segment Specific Data Filters Are Destructive! Can Have Multiple Filters Per Profile Allows for Customer Segmentation Can Give Users Access to Specific Profiles

14. Sample Profiles and Filters Exclude Internal Visits Only New Visitors Paid Traffic Organic Search Traffic Organic and Paid Traffic Returning Visitors No Filters

15. Goal Funnels Goal funnels track user trends in a specific path to help reveal problems and drop-off points in your site

16. Setting Up a Goal Funnel

17. Goal Funnel Visualization

18. Goal Funnel Visualization

19. Overlay Mode

23. Always Have a Clear Call to Action!

27. Basket Page Analysis

28. Basket Page Analysis

29. Basket Page Analysis

30. Checkout Pages

31. Checkout Pages

32. Checkout Pages

33. Crazy Egg Heat Map Visualization Track User Clicks Anywhere Easily Find Distractions or Wasted Clicks Easiest Data Visualization $9/month Plan 30 Day Money Back Guarantee

34. Crazy Egg

35. KISS Insights Real Answers from Real Customers Real-time Feedback Answers to Questions Data Can’t Answer High Response Rate Custom Messages & Timing Free Plan (with branding)

36. GoSquared Live Analytics See Who is Interacting Right Now Adapt Content On the Fly Traffic Alerts

37. Website Optimizer Create Split Tests to a Common Goal Test Effectiveness of Changes Test Segments or Entire Pages Pick the Winner, Start Again Always Be Testing

38. Website Optimizer

39. Analytics With the Right Data, Conversion Rate Optimization is Easy! Use Customer Behavior to Make Effective Changes That Increase Sales With the Same Amount of Customers

40. Analytics: Analyzing Data to Maximize Profits Alex Hackbart www.mivamerchant.com @miva_merchant