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Take advantage of Linkedin and Smile to the Bank

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Simplify and Build your Business with this One of a Kind LINKEDIN Software!

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Take advantage of Linkedin and Smile to the Bank

  1. 1. ==== ====Simplify and Build your Business with this One of a Kind LINKEDIN Software! ====In my previous posts I talked a lot about the functionalities of LinkedIn, how to set it up, whichother social networking sites to use besides LinkedIn and how to integrate it with your Outlook.Many readers asked me more or less the same question "how can I use LinkedIn to grow mybusiness?".There is no straight answer to this question, but I will share how I use LinkedIn. Maybe you cantake one new tip away for your LinkedIn strategy.First, you need to have a complete profile. Make sure that you have a professional picture ofyourself. I see a lot of profiles with pictures that belong on profiles of MySpace and Facebook.LinkedIn is a business social networking site; your picture should reflect nothing less thanbusiness.A complete work history and a list of all your skills is a must. Whoever reads your profile wants toknow who you are from a business point of view. If you own a business, the key message of yourbusiness should be part of the description on your current position.Dont be afraid to ask for recommendations. Recommendations are like a score cards; the qualityof the recommendations is as important as the quantity. Heres another tip; you can selectivelyshow recommendations. If you have a lot of recommendations, only showcase the very best onesand preferably from people that are either higher up in your job hierarchy or from clients, if youown a business. Recommendations from colleagues and friends are nice, but not very impressivefor visitors who dont know you.Here are a few tips on how to use LinkedIn to get an introduction to a key person in a companyyou want to get either a job opportunity or to gain a new business contact and/or client.The new LinkedIn company search lets you search for specific companies. The same advancedsearch criteria as the person search are available. Once you found the company profile you werelooking for, you can then see a list of the people who are employed at this company and how theyare related to you from a LinkedIn network perspective.If the person that you want to contact is no more than in your second level network, you could tryan introduction via one of your first level contacts. This is possibly the most effective way tocontact somebody you dont know, introductions through a mutual friend.Theres a good chance that this person is either on your third level network or not connected toyou at all. In this case there is another approach available to you. You should read this persons
  2. 2. profile carefully and seek out which group this person belongs to. LinkedIn allows you to contactfellow group members directly with no restrictions.Maybe you belong to the same group. If not, join the group right away. LinkedIn has a limit of 50groups you can belong to. To overcome this limit, you can temporarily drop one of your existinggroups and join the group you want to contact this person. Later you can reverse this action.Once you joined the group, you can contact the person youre interested to talk to. This is not anintroduction via a friend; this is a direct email to a fellow group member. For this reason you shouldkeep the first contact focused on the objectives of the group. Ask a question, comment on anarticle or a comment this person posted, find anything about this person you could refer to. Keepin mind that you contact this person to share common interest and not to start a sales pitch. Onceyou established a conversation, then you move on to your primary reason why you contacted thisperson in the first place.I cant tell you how to do this, but you should always be respectful and be not too pushy. Dont sellyourself, but rather refer yourself or your product.If you dont get the desired result with this person from this company, move on to the next contactfrom the LinkedIn list of company employees via the company search.Yes, this is a lot of work. But the chances of a successful connection are much higher thantraditional cold calling. Its up to you where you want to spend most of your time prospecting.Thats it for today, thanks for reading.Peter DoblerPeter Dobler, founder and owner of Dobler Consulting Inc, who has over 20 years of databasemanagement and data migration experience. He and his company are committed to provideturnkey data migration project management and data migration execution to delight its customers.Read more about Peter Dobler at andhttp://www.doblerconsulting.comArticle Source:
  3. 3. ==== ====Simplify and Build your Business with this One of a Kind LINKEDIN Software! ====