COI presentation

Social Media and Digital Engagement Imedia Summit Nick Jones, Director, Interactive Services, COI

Our Conversation today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COI: the Government’s centre of excellence in marketing and comms And about 100 more Demand side >>> Broker of capabilities and capacity >>> Supply side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And about 85 more ,[object Object],[object Object],[object Object],[object Object],Advice and management of design, development, procurement and use of:

Defining social media ,[object Object],[object Object],[object Object]

The flip-side: digital engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s happening and wider context ,[object Object],[object Object]

Social Media in communications: RAF Campaign

Bebo – Building Britain’s Future: cross government

DFID engaging and enthusing: devolution of spokespeople

Defra engaging and conversing: consultation plus

NHS diabetes team blog: spreading the load, sharing experience

MoD Media relations: off the shelf tools at the front line

Climate change: off domain collaborative drafting (Copenhagen)

CivilSuite: internal collaboration tools for the Civil Service

Plus many others ,[object Object],[object Object],[object Object]

Wider context; the policy drivers that made it happen so far

2.0 Policy: four guiding principles formed the vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Policy needed explicit green light to let staff participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of using social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The role of policy, guidance, standards ,[object Object],[object Object],[object Object]

Policy achievement: drivers and inhibitors on the way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media strategies… ,[object Object],[object Object],[object Object],[object Object],[object Object]

… Should nest within wider digital comms strategies… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… and contribute to digital engagement Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COI Web Standards: helping us do it really well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object]

COI presentation

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COI presentation

Editor's Notes