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Deze presentatie is gehouden tijdens het Information at Work event dat plaatsvond in Düsseldorf op 26 november 2014, georganiseerd door Canon.
Information at Work: Information is Beautiful by David McCandless
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Maximising relevance has become a mantra for forward thinking brands and their agencies. In this session we will explain how location can add new layers of context to consumer behaviour, resulting in ad targeting that drives deeper, more immediate engagement and action from consumers. Based on Navteq's most recent research, we will look at the acceptance of location based ads from a consumer perspective, their behaviour with location enabled apps and the clear opportunities emerging for brands. To round off the session we'll look into some real life examples of location based campaigns in the market today, and set out some guidelines for brands and agencies to start getting involved.
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Deze presentatie is gehouden tijdens het Information at Work event dat plaatsvond in Düsseldorf op 26 november 2014, georganiseerd door Canon.
Information at Work: Information is Beautiful by David McCandless
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Canon Nederland N.V.
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Maximising relevance has become a mantra for forward thinking brands and their agencies. In this session we will explain how location can add new layers of context to consumer behaviour, resulting in ad targeting that drives deeper, more immediate engagement and action from consumers. Based on Navteq's most recent research, we will look at the acceptance of location based ads from a consumer perspective, their behaviour with location enabled apps and the clear opportunities emerging for brands. To round off the session we'll look into some real life examples of location based campaigns in the market today, and set out some guidelines for brands and agencies to start getting involved.
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David McCandless presentation
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