The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.

1. Moms Who Blog: A Marketing Powerhouse Debra Aho Williamson Principal Analyst @DebraWilliamson

3. Over half of online moms read blogs.Moms are more likely than internet users as a whole to read blogs.

5. Nearly one in eight online moms blog for either personal or professional reasons

6. Over half of online moms regularly read blogs (of any type)

8. Maximize reach across social media.Moms who engage with blogs are active on Twitter, Facebook and other social media platforms.

10. Make it easy for bloggers.To optimize success for a giveaway or review request, marketers must give bloggers all the information they need: product descriptions, logos, images and more.

12. Twitter Users: A Vocal Minority

13. Facebook Users: The Juggernaut Rolls On

14. Social Media in the Marketing Mix: Budgeting for 2011

15. Western Europe Social Network Usage

16. China Social Media Marketing

17. Worldwide Social Network Ad Spending: 2011 OutlookFor more information, visit: www.emarketer.com/products Call: 800-405-0844 Email: sales@emarketer.com