Failures in Research & Development

2. bit
noun ˈbit
BITS
1) the cutting edge of a tool.
2) bits - (plural) multiples of a unit of computer information equivalent to the result of a
choice between two values (as yes or no, true or false, on or off).
piece
noun ˈpēs
PIECES
1) a literary, journalistic, artistic, dramatic, or musical composition
2) pieces - (plural) part of a whole, into component parts.

3. These BITS of software, strategic thinking and experimental attitude are paired with PIECES of
hardware, resources of varying skill-sets to create and to surprise.

4. We do something.
Take action. Experiment. Fail. Experiment again.
A world in Bits & Pieces is always in motion. So are we.

5. Our main goal is to create something innovative and valuable.

6. Igor Ansoff Matrix

7. CORE
optimize advertising

9. If its never been done before is it working or not?
How do you control a live conversation with a sensitive brand/ambassador
SAG and AFTRA implications
Client Trust
Agency Cost

10. CORE
ADJACENT
optimize advertising
expand outside existing services/products

12. Who owns the Gloves
What if the technology changes

13. CORE
ADJACENT
TRANSFORMATIVE
optimize advertising
expand outside existing services/products
invent for markets that may not exist yet

14. `

15. Ownership of Intellectual Property
Impact to the Client business
Do we get into the shark detection business?

16. CORE
ADJACENT
TRANSFORMATIVE
optimize advertising
expand outside existing services/products
invent for markets that may not exist yet

17. How we work

18. DECLASSIFIED

19. DECLASSIFIED
3:00PM KICKED OFF PROJECT WITH ENTIRE team consisting of 5 P

20. DECLASSIFIED
8:12Am AMAzOn confirms shipment of DJI Phantom 2 Quadcopter

21. DECLASSIFIED
6:53pm First Round of Creative Concepts sent for teams consideration

22. DECLASSIFIED
11:54Am PRESENT FINAL ROUND OF CREATIVE CONCEPTS AND RE

23. DECLASSIFIED
8:32Am DRONE ARRives at miami shipping center en route to los angele

24. DECLASSIFIED
2:32pm drone test flight in colorado center park results in rewrites

25. DECLASSIFIED
2:36pm [redacted by human resources and state labour department]

26. DECLASSIFIED
3:36pm prototype of back-up creative direction prepared for test flight #2

27. DECLASSIFIED
3:36pm FINAL FLIGHT with the PROTOTYPE CREATIVE CONCEPT SHO

32. Be playful
Focus on interactions over process
Deliver a product not a document
Prioritize collaboration over hierarchy
Adapt to the real world