Innovation Showcase C: The Future of Mobile
Presenters:
Jonathan Schaaf, Global Director, Global Digital Strategy, Omnicom MediaGroup
John Swords, Partner and Ringleader, Cir.cus
Howard Davidson Arlington MA - Peel smart TV remote app scores 70 million usersHoward Davidson
Howard Davidson Arlington MA writes about how Peel smart TV remote app scores 70 million users.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.
howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
Street Fight Summit 2015: Startup Showcase Pitch from OchoStreet Fight
Ocho CEO Jonathan Swerdlin presents Ocho, a social video platform re-imagining how we see and share our world. Ocho supports full screen, short-form videos captured and shared from a mobile device, and easily consumed across screens.
Howard Davidson Arlington MA - Peel smart TV remote app scores 70 million usersHoward Davidson
Howard Davidson Arlington MA writes about how Peel smart TV remote app scores 70 million users.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.
howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
Street Fight Summit 2015: Startup Showcase Pitch from OchoStreet Fight
Ocho CEO Jonathan Swerdlin presents Ocho, a social video platform re-imagining how we see and share our world. Ocho supports full screen, short-form videos captured and shared from a mobile device, and easily consumed across screens.
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Ooyala publishes Global Video Index reports every quarter that highlights global video viewing trends from 220 million users in nearly every country in the world, amounting to 3.5+ billion analytics a day. Our most recent, Q4 2014 Global Video Index Report showed that mobile & tablets accounted for more than 1/3 of ALL online viewing.
As mobile becomes the go-to screen for TV viewing, there are still many unknowns from broadcasters & publishers about what happens when mobile accounts for 50% of all online viewing? What about 75%? This graphic likens the growth of mobile TV to the Wild West and the factors that publishers and broadcasters should consider to be prepared for mobile-mind TV viewing audiences.
Established in 2011, Plethora Mobile is 100% mobile media demand side platform (Mobile DSP). Our Real time Bidding (RTB) technology allows brands, agencies and app developers to access over 85 billion targeted impressions across 220+ countries. In just a year's time, we have delivered over 200 campaigns across 40 countries. With the mobile landscape changing on almost a daily basis, understanding and leveraging all the partners and solutions available in the space can be a job in and of itself. Whether it's a highly customized and targeted Rich Media campaign for a Fortune 500 brand, or a new start-up looking to drive downloads of their hot new app, Plethora Mobile DSP can help.
Marketing plan for classroom use only. (*Note: This is not a real company and any likenesses or pictures associated in this presentation is for educational purposes only!).
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Ooyala publishes Global Video Index reports every quarter that highlights global video viewing trends from 220 million users in nearly every country in the world, amounting to 3.5+ billion analytics a day. Our most recent, Q4 2014 Global Video Index Report showed that mobile & tablets accounted for more than 1/3 of ALL online viewing.
As mobile becomes the go-to screen for TV viewing, there are still many unknowns from broadcasters & publishers about what happens when mobile accounts for 50% of all online viewing? What about 75%? This graphic likens the growth of mobile TV to the Wild West and the factors that publishers and broadcasters should consider to be prepared for mobile-mind TV viewing audiences.
Established in 2011, Plethora Mobile is 100% mobile media demand side platform (Mobile DSP). Our Real time Bidding (RTB) technology allows brands, agencies and app developers to access over 85 billion targeted impressions across 220+ countries. In just a year's time, we have delivered over 200 campaigns across 40 countries. With the mobile landscape changing on almost a daily basis, understanding and leveraging all the partners and solutions available in the space can be a job in and of itself. Whether it's a highly customized and targeted Rich Media campaign for a Fortune 500 brand, or a new start-up looking to drive downloads of their hot new app, Plethora Mobile DSP can help.
Marketing plan for classroom use only. (*Note: This is not a real company and any likenesses or pictures associated in this presentation is for educational purposes only!).
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
Omnicom World Cup mid-tournament newsletterAaron Smolick
The 2014 FIFA World Cup is moving fast, bringing football fans around the world together to experience the emotions, controversies and celebrations that come with the global sporting event. Fans have been able to catch all of the excitement that takes place on the pitch as it happens as they want to experience the ‘live’ event.
Omnicom Digital: 1st Round Global Unilever Pitch (London)Jason Newport
Just following MobileBehavior's successful collaboration with Laurie Coots at TBWA which resulted in winning the VISA global business, OMC asked that we partner with TribalDDB to pitch Unilever in London. These are the mobile concepts. Frog won the business, and rightfully so, however I spent a lot of time with Paul Gunning and Stephan Beringer -- two of the finest ad guys you'll ever meet. Razor sharp and money in the pitch.
Firstborn 99U Studio Session: Selling to SkepticsFirstbornNY
Most client projects start with the unenviable task of the tough sell—earning a company's trust and asking them to shun the status quo. During our 99U Studio Session we shared some of our techniques and put them to the test to help attendees learn how to get stubborn skeptics on their side.
The days of launch and leave marketing are coming to an end. As the world around us accelerates brands must become more agile.
Where once we had big-budget, set-piece campaigns we now need to think more like a newsroom; creating and curating content that allows the brand to be always-on.
Managing and measuring this new approach to participation requires a rethink about the way we run our marketing practices.
This slide deck provides an in-depth look at the digital services company HUGE and a consulting analysis of recommended strategic actions for the company's future.
How To Deal With Twitter Cards: A Starter's Guide To Their Inner Workings & A...Big Spaceship
When Twitter announced their new Card Analytics, the Internet of Data-ness got a little more awesome. Their new features are an indication of how the world of social and digital are becoming even more connected, and it makes us joyful to know it's the data that binds us. For a kickstarter to the inner workings of Twitter Cards and their analytics, check out our little slideshare below.
The digital landscape is evolving by the minute and so are we! Presenting the ever-evolving and prevalent Walnut Media, the only agency who creates milestones and crosses them in the blink of an eye.
www.walnut-media.com
www.facebook.com/walnutmediapk
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
12. iAd Execution WAP Site QR Code Integration Metro Lights Parking Tickets Phone Kiosks Bus Benches Print
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14. Challenge Generate excitement and engagement around the series and connect with the mobility and socially active nature of the youth community Solution The idea was a community based Alternate Reality Game, in essence a treasure hunt. Linking closely into the plot-line of the new series, we developed a game centred around the players ’ mobile device. Working with Warner Bros marketing team in LA and the production crew in Vancouver, we filmed teaser trailers with the actor who plays Lucifer and recorded video clues with the actor Misha Collins who plays Castiel, a Fallen Angel. This set the plot-line for the game and revealed that there were 25 symbols hidden throughout the UK. Using SnapNow technology, players would hunt the for the symbols, take a photo, send it to a shortcode number and then their score would dynamically update. The mobile device was vital to the game, as it gave almost full functionality of the online site and facilitated the capturing of the symbols.
20. 1.6m bluetooth downloads – most successful entertainment campaign in the UK and second best campaign ever. 25k podcast downloads – Two appearances in iTunes “ What ’ s Hot ” chart Achieved value worth over ten times the media investment Challenge Maintain engagement throughout the duration of the series. Historically, marketing activity was focussed around driving as many viewers as possible to episode 1, however, the previous series saw drastically fluctuating audience figures. Solution Opted for a mobile campaign based on bluetooth technology. The campaign ran throughout the entire series, with weekly updated content including a trailer of the next week ’ s show and a weekly podcast discussing the previous week, hosted by celebrity TV presenter Olivia Lee. Locations for activity included cinemas, bars and shopping malls – crucially areas where young women socialise together. Results The deal which valued the campaign at £560k was achieved for just £45k Over 12 weeks, there were 1,600,000 downloads – smashing the previous record for an entertainment campaign, and second only to a campaign which ran for 4 months