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Case study On KFC

Case study on Kentucky fried chicken

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Case study On KFC

  1. 1. CASE STUDY ON KENTUCKY FRIED CHICKEN(KFC) SUBMITTED BY: SUBMITTED TO: MANISH SINGH SHEKHAWAT MR. VIKAS KUMAWAT 12EBKEE056
  2. 2. INTRODUCTION  KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain.  Founded by Colonel Harland Sanders in in the early 1930s by cooking & serving food for hungry travelers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN.  KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world.
  3. 3. CONT….  Products are made on the motto of "Crispy outside, juicy inside” .  In India, KFC is growing rapidly and today has presence in 21 cities with close to 107 restaurants.  109 countries and territories around the world.  Every day, more than 12 million customers are served at KFC restaurants.
  4. 4. CONT…  KFC operates more than 5,200 restaurants in the United States an Yum! Brands is run by David Novak, Chairman & CEO .  d more than 15,000 units around the world.  109 countries and territories around the world.  Every day, more than 12 million customers are served at KFC restaurants.  KFC Division is run by Cheryl Bachelder, President and Chief Concept Officer  8 Million Customer Each day.
  5. 5. KFC’S ENTRY IN INDIA  KFC was the first fast food multinational to enter INDIA , after the economic liberalization policy of the Indian Govt. in early 1990s.  KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population.  PepsiCo planned to open 60 KFC and Pizza Hut outlets in next 7 yrs. in the country.
  6. 6. KFC MISSION AND VISION VISION:  To be leading integrated food services group in ASEAN region delivering consistent quality products and excellent customer focused MISSION:  To maximize profitability, improve shareholder value and deliver sustainable growth year after year.
  7. 7. PROBLEMS FACED  Why doesn't KFC use healthier oil? The oil does have dangerous trans-fatty acids.  Is KFC's food really that unhealthy? A three-piece extra-crispy combo meal contains as much as 15 g of Trans fat- -more than a person should ingest in a week.  What are other chains doing? The Cheesecake Factory is doing so already, McDonald's backpedaled on a promise to cut Trans fats and says it's studying alternative oils, as is Burger King.  What's so bad about trans fat? It raises one's bad cholesterol, which boosts the risk of coronary disease.
  8. 8. PROBLEMS FACED IN INDIA  KFC entered India in 1995,  The regulatory authorities found that KFC's chickens did not adhere to the Prevention of Food Adulteration Act, 1954  KFC faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization.  PETA accused KFC of cruelty towards chickens and released a video tape showing the ill-treatment of birds in KFC's poultry farms
  9. 9. GOALS OF KFC  Build an organization dedicated to excellence.  Deliver superior quality and value in our products and services.  Maintain a commitment to innovation  Generate consistently superior financial returns and benefits our owner and employees.  Establish in India our position as leading WQSR (Western Quick Service Restaurant) chain, serving good value.
  10. 10. STRENGTH ► UNDERSTAND THE CULTURE, REGULATORY& ECOLOGICAL ISSUES. ► UNDERSTAND THE IMPORTANCE OF ETHICS IN DOING BUSINESS ► EXAMINE THE REASONS FOR PROTESTS OF PETA ► IDENTIFY SOLUTIONS FOR KFC’S PROBLEMS IN INDIA SWOT ANALYSIS
  11. 11. WEAKNESSES  NON ETHICAL BUSINESS PRACTICE  PETA PROTEST  KRRS PROTEST  MSG FLAVOUR IN CHICKEN SWOT ANALYSIS
  12. 12. SWOT ANALYSIS THREATS ► MSG CHICKEN FLAVOUR ► PETA LIKE ORGANIZATIONS ► POLITICAL PARTIES PROTESTING FOR JUNK FOOD ► PROTEST SUPPORT FROM FAMOUS PERSONALITIES LIKE ANIL KUMBLE, JOHN ABRAHAM ETC.
  13. 13. SWOT ANALYSIS OPPORTUNITY ►RETAIL BOOM IN INDIA ►INDIANS YOUTH ARE ADOPTING WESTERN CULTURE ►INDIAN ECONOMY ►COSMOPOLITAN RAPID DEVELOPMENT
  14. 14. THANK YOU

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