Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Sm management reports
Similar to Sm management reports (20)
More from Integrated Marketing Foundation
More from Integrated Marketing Foundation (20)
Recently uploaded
Recently uploaded (20)
Sm management reports
- 2. Social Media Management | Report By: Integrated Marketing Foundation (imfnd)
- 3. Current situation (Market situation)
- 4. Internet in Egypt Country population 90 Million 22% Mobile internet usage 114% Mobile ownership 49% Internet usage rates 41% Internet-Enabled mobile penetration Source: Insights MENA in partnership with Google, Telecommunications Regulatory Authority in UAE, The American Chamber of Commerce in Egypt.
- 5. Online Attitudes in Egypt 28 29 30 31 32 33 34 35 Think a company that advertises online is creative Think online ads provide useful information Think online ads often highlight good deals and promotions Always pay attention to ads when surfing the internet Think online ads are fun to watch Percentage • 33% of internet users think that company that making online advertising is creative. • 31% of internet users think online ads provide useful information. • 32% of internet users think that online ads have good deals and promotions. • 34% always pay attention to online ads when surfing the internet. Source: Insights MENA in partnership with Google, Telecommunications Regulatory Authority in UAE, The American Chamber of Commerce in Egypt.
- 6. Objectives
- 7. Sample of Social Media Report
- 8. Topics Feedback By: Integrated Marketing Foundation
- 9. Summary • In this report we covered about 253K mentions and interactions, which were divided to positive, negative, and neutral sentiment in a different platforms [Facebook, twitter, Instagram, and News’ websites]. • Most of the overall buzz was on etc • There were lots of mentions were about etc.
- 10. Overall analysis 28% 14% 58% Sentiment analysis Negative Positive Neutral 13% 48% 24% 15% Platforms distribution Blogs Facebook Twitter News
- 12. The New Capital 19% 14% 13% 12% 11% 7% 7% 6% 6% 5% Top 10 Suggested names More than 30K mentions were about etc
- 13. Voice of customers People were scared from: 28,417 23% 3% 74% Sentiment analysis Negative Positive Neutral The x will be abroad 4,546 The credibility of 519 THE X will be expensive.
- 14. Verbatim - Screenshot of the most common feedback
- 18. Campaign Performance (Page Likes) • Reach: The number of people your ad was shown to. • Impression: The number of times your ad entered the screen. • Frequency: The average number of times your ad was shown to each person. • Page Likes: The number of likes on your Page as a result of your ad. • Page Engagement: The number of actions related to the Page and your Page's posts as a result of your ad. • Social Reach: The number of people your ad was shown to with social information Reach Impressions Frequency Page Likes Page Engagement Social Reach
- 19. Campaign Performance (Post Engagement) • Reach: The number of people your ad was shown to. • Impression: The number of times your ad entered the screen. • Frequency: The average number of times your ad was shown to each person. • Post Engagement: The number of actions (ex: likes, comments, shares, photo views, link clicks, video views). • Social Impressions: This is the number of times your ad was viewed and included social information. • Social Reach: The number of people your ad was shown to with social information Reach Impressions Frequency Post Engagement Social Impressions Social Reach
- 20. Feedback Summary • People are giving us an advice to etc .
- 21. Recommendations • We should keep going on the X Y Z • We should make the product’s price sustainable as much as we can (Quality based product with attainable price) • Integrate Always offline activities with the online
- 22. Thank You