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#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people
with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
<
ATTITUDES
<
TOP INTERESTS
3 in 4 like to try new products
60% regularly inform friends and family of new products
1 in 3...
To be notified of special offers / promotions / sales
To stay up to date with news about the brand / company
To learn about ...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
To stay up to date with news about the brand
To be notified of special offers/promotions/sales
To learn about new product/...
<
ATTITUDES
<
TOP INTERESTS
3 in 4 like to try new products
63% regularly inform friends and family of new products
44% ar...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
To be notified of special offers/promotions/sales
To stay up to date with news about the brand
To learn about new product/...
<
ATTITUDES
<
TOP INTERESTS
58% like to try new products
44% regularly inform friends and family of new products
1 in 3 ar...
<
ATTITUDES
<
TOP INTERESTS
3 in 4 like to try new products
76% regularly inform friends and family of new products
1 in 2...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
#WhoUsesTwitter
Twitter is a live, public and conversational platform that instantly connects people with what’s most mean...
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Twitter Insights report by twitter will help every marketer in 2016

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Insights report by twitter will help every marketer in 2016

Publicado en: Marketing

Twitter Insights report by twitter will help every marketer in 2016

  1. 1. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Australia. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 3 in 4 like to try new products 57% regularly inform friends and family of new products & services 39% are brand conscious 2 in 3 stick to brands they like 4 in 5 want to continue developing new skills throughout life 3 in 4 are interested in other countries and cultures 1 in 3 like to keep up with the latest fashions 72% look after their appearance/image 3 in 4 use a mobile phone to access the Internet 74% use a social networking service 66% search for product or service to buy 62% update photos online 60% check information on music, leisure or entertainment 97% Twitter users watch TV every day While watching TV... 41% search for products to buy 35% look for information related to what they are watching 1 in 2 use their mobile phones Reasons Twitter users in Australia follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Children in the house 93% take part in shopping decisions. 56% 16% 17% 11% 51%49% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 38% 34% 19% 9% Single Married In a relationship Other Film/Movies Music Travel Science/Technology Food/Restaurants Internet/Websites 50% 55% 60% 64% 67% 72% 10% 15% 18% 28% 29% DEMOGRAPHICS Shopper Status < TWEETED EVENTS Discounts for future purchases Customer Service For competitions/promotions Access to new products To interact with people at the company Personalised purchase recommendations 31% 35% 44% 50% 59% 74% 2.91M 2013-2014 Ashes Test Series 21st November 2013 to 7th January 2014 2.92M X Factor Final 27th to 28th October 2013 6.54M New Year’s Eve 31st December 2013 3.65M 2014 Australian Open 13th to 26th January 2014 529K Australia Day 26th January 2014 21.4M Valentine’s Day 14th February 2014 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 3% 47% 20% 27% 3%
  2. 2. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Brazil. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 85% like to try new products 85% regularly inform friends and family of new products & services 1 in 2 are brand conscious 4 in 5 stick to brands they like 94% want to continue developing new skills throughout life 89% are interested in other countries and cultures 44% like to keep up with the latest fashions 89% look after their appearance/image 4 in 5 use a mobile phone to access the Internet 82% use a social networking service 76% search for product or service to buy 79% update photos online 73% check information on music, leisure or entertainment 97% Twitter users watch TV every day While watching TV... 44% search for products to buy 32% look for information related to what they are watching 1 in 2 use their mobile phones Reasons Twitter users in Brazil follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Nielsen NetView 2013, Compete Why They Retweet 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Children in the house 93% take part in shopping decisions. 47% 21% 21% 10% 56%44% Marital StatusAge 40% 37% 16% 7% Single Married In a relationship Other Film/Movies Music Science/Technology Personal Health Care Internet/Websites Travel Playing Sports Watching Sports 47% 52% 63% 65% 70% 75% 77% 79% 1% 14% 25% 43% 17% DEMOGRAPHICS Shopper Status < TWEETED EVENTS To get updates on future products To stay informed about the activities of the company To get updates on upcoming sales To learn more about the company To interact (share ideas, provide feedback) For customer service 49% 50% 56% 56% 56% 64% 3.68M Carnaval 8th-12th February 2013 18.7M Valentine’s Day 14th february 2013 449K Children’s Day 12th October 2013 1.83M Brasileirão Final Rounds November/December 2013 45.3M Christmas 25th December 2013 6.54M New Year’s Eve 31st December 2013 0-18 18-34 35-49 50-64 65+ Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 13% 43% 11% 32% 1%
  3. 3. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Canada. < ONLINE, ON MOBILE < TELEVISION 0 1 2 3+ 3 in 4 like to try new products 60% regularly inform friends and family of new products & services 42% are brand conscious 63% stick to brands they like 85% want to continue developing new skills throughout life 4 in 5 are interested in other countries and cultures 1 in 3 like to keep up with the latest fashions 76% look after their appearance/image 3 in 4 use a mobile phone to access the Internet 72% use a social networking service 54% search for product or service to buy 61% update photos online 56% check information on music, leisure or entertainment 94% Twitter users watch TV every day While watching TV... 31% search for products to buy 28% look for information related to what they are watching 42% use their mobile phones Reasons Twitter users in Canada follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Children in the house 97% take part in shopping decisions. 54% 17% 19% 10% 47%53% Marital statusAge 16-24 25-34 35-44 45-54 55-64 40% 35% 18% 7% Single Married In a relationship Other Film/Movies Music Food/Restaurants Books/Reading Travel Science/Technology Health/Fitness 50% 56% 58% 62% 64% 69% 71% 7% 16% 23% 22% 32% DEMOGRAPHICS Shopper Status For discounts on future purchases For customer service To interact with people at the company For access to new products Competitions/Sweepstakes 23% 25% 25% 47% 65% Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 9% 42% 25% 21% 3% 18.7M Valentine’s Day 14th February 2013 1.17M Canada Day 1st July 2013 45.3M Christmas 25th December 2013 6.54M New Year’s Eve 31st December 2013 < TWEETED EVENTS < FOLLOW BRANDS
  4. 4. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in the Germany. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 4 in 5 like to try new products 64% regularly inform friends and family of new products & services 1 in 2 are brand conscious 60% stick to brands they like 4 in 5 want to continue developing new skills throughout life 81% are interested in other countries and cultures 1 in 2 like to keep up with the latest fashions 77% look after their appearance/image 3 in 4 use a mobile phone to access the Internet 77% use a social networking service 61% search for product or service to buy 63% update photos online 64% check information on music, leisure or entertainment 98% Twitter users watch TV every day While watching TV... 41% search for products to buy 29% look for information related to what they are watching 55% use their mobile phones Reasons Twitter users in Germany follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAds | 2014business.twitter.com Gender Children in the house 98% take part in shopping decisions. 55% 20% 17% 7% 64%36% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 45% 26% 22% 7% Single Married In a relationship Other Internet/Websites Science/Technology Music Film/Movies Books/Reading Politics Food/Restaurants Travel 64% 66% 66% 69% 79% 78% 78% 83% 7% 14% 23% 26% 29% DEMOGRAPHICS Shopper Status < TWEETED EVENTS For discounts on future purchases For customer service To interact with people at the company For personal purchase recommendations 22% 25% 39% 69% 5.05M Champions League Final 25th May 2013 117K DFB-Pokal Final 1st June 2013 334K Rock am Ring/Rock im Park 7th to 9th June 2013 2.61M Oktoberfest 21st September to 6th October 2013 45.3M Christmas 25th December 2013 6.54M New Year’s Eve 31st December 2013 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 1% 35% 14% 39% 11%
  5. 5. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Indonesia. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 4 in 5 like to try new products 3 in 4 regularly inform friends and family of new products & services 2 in 3 are brand conscious 81% stick to brands they like 93% want to continue developing new skills throughout life 3 in 4 are interested in other countries and cultures 71% like to keep up with the latest fashions 89% look after their appearance/image 86% use a mobile phone to access the Internet 90% use a social networking service 82% search for product or service to buy 74% update photos online 71% check information on music, leisure or entertainment 99% Twitter users watch TV every day While watching TV... 40% search for products to buy 1 in 2 look for information related to what they are watching 62% use their mobile phones Reasons Twitter users in Indonesia follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Children in the house 97% take part in shopping decisions. 46% 23% 23% 9% 67%33% Marital statusAge 35% 57% 6% 2% Single Married In a relationship Other Internet/Websites Science/Technology Gadgets Film/Movies Music Cars Personal Finance/Investing Travel 63% 63% 64% 66% 68% 72% 77% 79% 1% 5% 32% 41% 21% DEMOGRAPHICS Shopper Status < TWEETED EVENTS Get updates on upcoming sales Stay informed about the activities of the company Learn more about the company Customer service Interact (share ideas, provide feedback) Get updates on future products 12% 50% 62% 66% 77% 78% 5.38M First Day of Ramadhan 9th July 2013 6.97M Idul Fitri 7th/8th August 2013 5.05M Champions League Final 25th May 2013 2.92M Natal 25th December 2013 16-24 25-34 35-44 45-54 55-64 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 1% 66% 17% 15% 1%
  6. 6. < ATTITUDES < TOP INTERESTS 3 in 4 like to try new products 60% regularly inform friends and family of new products 1 in 3 are brand conscious 58% stick to brands they like 82% want to continue developing new skills throughout life 4 in 5 are interested in other countries and cultures 1 in 3 like to keep up with the latest fashions 74% look after their appearance/image << ONLINE, ON MOBILE < TELEVISION 4 in 5 use a mobile phone to access the Internet 81% use a social networking service 70% upload photos online 67% check information on leisure/entertainment 65% search for a product or service to buy 97% Twitter users watch TV every day While watching TV... 1 in 3 search for products to buy 1 in 3 look for information related to what they are watching 2 in 3 use their mobile phones Films/Movies Music Travel Books/Reading Science/Technology Food/Cooking 54% 58% 59% 59% 69% 70% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. Learn about who uses Twitter in Ireland DEMOGRAPHICS 0 1 2 3+ Gender Education Level Children in the house 89% take part in shopping decisions. 53% 15% 19% 13% 50%50% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 36% 35% 26% 3% Single Married In a relationship Other Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 10% 36% 20% 32% 3% 6% 16% 22% 27% 28% Shopper Status << TWEETED EVENTS Source: GlobalWebIndex Q3/Q4 2013 & Topsy 2014 Follow @TwitterAdsbusiness.twitter.com St Patrick’s Day 17th March 2013 Six Nations Rugby 2nd February to 16th March 2013 The Voice of Ireland 6th January to 28th April 2013 Electric Picnic 30th August to 1st September 2013 Christmas Day 25th December 2013 54K 101K 22K 29K 120K GAA All Ireland Football Final 22nd September 2013 265K
  7. 7. To be notified of special offers / promotions / sales To stay up to date with news about the brand / company To learn about new product / service releases To take part in competitons / contests To get freebies 32% 32% 36% 41% 44% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Italy. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 3 in 4 like to try new products 63% regularly inform friends and family of new products & services 37% are brand conscious 1 in 2 stick to brands they like 4 in 5 want to continue developing new skills throughout life 71% are interested in other countries and cultures 4 in 5 use a mobile phone to access the Internet 72% upload photos online 75% manage their social network profiles 66% search for products or services to buy 61% check information on music, leisure or entertainment 98% Twitter users watch TV every day While watching TV... 1 in 3 search for products to buy 2 in 5 look for information related to what they are watching 2 in 3 use their mobile phones Reasons Twitter users in Italy follow brands on Twitter Source: GlobalWebIndex Q4 2013/Q1 2014, Nielsen, Topsy Follow @TwitterAds | 2014business.twitter.com Gender Children in the house 94% take part in shopping decisions. 58% 18% 18% 6% 59%41% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 33% 34% 28% 5% Single Married In a relationship Other Internet/Websites Science/Technology Music Travel Film/Movies Food/Cooking Books/Reading 65% 66% 68% 68% 71% 71% 79% 7% 10% 22% 34% 27% DEMOGRAPHICS Shopper Status < TWEETED EVENTS 1.92M Carnevale 10th to 12th February 2013 18.7M Valentine’s Day 14th February 2013 5.05M Champions League Final 25th May 2013 120K Republic Day 2nd June 2013 45.3M Christmas Day 25th December 2013 6.54M New Year’s Eve 31st December 2013 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 2% 15% 23% 54% 7% 1 in 3 like to keep up with the latest fashions 3 in 4 look after their appearance/image
  8. 8. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Japan. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 1 in 4 like to try new products 1 in 4 regularly inform friends and family of new products & services 13% are brand conscious 61% stick to brands they like 2 in 3 want to continue developing new skills throughout life 42% are interested in other countries and cultures 13% like to keep up with the latest fashions 59% look after their appearance/image 3 in 5 use a mobile phone to access the Internet 52% use a social networking service 54% search for product or service to buy 49% update photos online 50% check information on music, leisure or entertainment 96% Twitter users watch TV every day While watching TV... 1 in 4 search for products to buy 30% look for information related to what they are watching 34% use their mobile phones Reasons Twitter users in Japan follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Education Children in the house 74% take part in shopping decisions. 81% 7% 9% 3% 50%50% Marital StatusAge 64% 27% 6% 3% Single Married In a relationship Other Music Film Books/Reading Food/Restaurants Internet/Websites Gaming 41% 42% 45% 46% 49% 60% 9% 10% 16% 34% 32% DEMOGRAPHICS Shopper Status < TWEETED EVENTS Get updates on future products Get updates on upcoming sales Stay informed about the activities of the company Learn more about the company Customer service Interact (share ideas, provide feedback) 10% 12% 24% 26% 32% 35% 592K National Center Testing 18th/19th January 2013 2.73M Valentine’s Day 14th February 2013 173K Tokyo Marathon 24th February 2013 1.41M Halloween 31st October 2014 3.04M Christmas Day 25th December 2014 3.05M New Year’s Eve 31st December 2013 16-24 25-34 35-44 45-54 55-64 Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 3% 47% 20% 27% 3%
  9. 9. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Malaysia. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 71% like to try new products 71% regularly inform friends and family of new products & services 40% are brand conscious 3 in 4 stick to brands they like 88% want to continue developing new skills throughout life 3 in 4 are interested in other countries and cultures 1 in 2 like to keep up with the latest fashions 83% look after their appearance/image 85% use a mobile phone to access the Internet 79% use a social networking service 66% search for product or service to buy 77% update photos online 67% check information on music, leisure or entertainment 95% Twitter users watch TV every day While watching TV... 1 in 2 search for products to buy 1 in 2 look for information related to what they are watching 70% use their mobile phones Reasons Twitter users in Malaysia follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Children in the house 95% take part in shopping decisions. 64% 14% 12% 11% 49%51% Marital StatusAge 52% 37% 10% 1% Single Married In a relationship Other Music Film/Movies Travel Internet Food/Cooking Science/Technology Books/Reading 64% 65% 68% 69% 71% 74% 75% 1% 4% 13% 49% 33% DEMOGRAPHICS Shopper Status < TWEETED EVENTS For discounts on future purchases For customer service For personalised purchase recommendations For access to new products To interact with people at the company 32% 38% 40% 59% 73% 16-24 25-34 35-44 45-54 55-64 911K Chinese New Year 10th February 2013 18.7M Valentine's Day 14th February 2013 5.38M First Day of Ramadhan 9th July 2013 3.02M Eid Mubarak 7th-8th August 2013 408K Hari Merdeka 31st August 2013 45.3M Christmas 25th December 2013 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 7% 54% 23% 12% 4%
  10. 10. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Mexico. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 83% like to try new products 3 in 4 regularly inform friends and family of new products & services 78% are brand conscious 4 in 5 stick to brands they like 91% want to continue developing new skills throughout life 85% are interested in other countries and cultures 2 in 3 like to keep up with the latest fashions 91% look after their appearance/image 4 in 5 use a mobile phone to access the Internet 87% use a social networking service 63% search for product or service to buy 79% update photos online 67% check information on music, leisure or entertainment 98% Twitter users watch TV every day While watching TV... 37% search for products to buy 1 in 3 look for information related to what they are watching 2 in 3 use their mobile phones Reasons Twitter users in Mexico follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com Gender Children in the house 95% take part in shopping decisions. 41% 21% 24% 14% 57%43% Marital statusAge 38% 46% 11% 5% Single Married In a relationship Other Music Internet Film Science/Technology Books Travel Health & Fitness 58% 59% 65% 69% 69% 69% 71% 6% 14% 18% 27% 36% DEMOGRAPHICS Shopper Status < TWEETED EVENTS Get updates on upcoming sales Get updates on future products Customer service Interact (share ideas, provide feedback) Learn more about the company Stay informed about the activities of the company 44% 51% 52% 55% 68% 69% 16-24 25-34 35-44 45-54 55-64 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 9% 51% 35% 4% 1% 3.76M Día del Amor y la Amistad 14th February 2013 4.81M Champions League Final 25th May 2013 562K Liga MX Clausura FInal 26th May 2013 326K Grito de Dolores 16th September 2013 273K El Buen Fin 15th November 2013 7.81M La Navidad 25th December 2013
  11. 11. To stay up to date with news about the brand To be notified of special offers/promotions/sales To learn about new product/service releases For customer service and support For access to exclusive content 20% 23% 33% 39% 48% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in the Netherlands. < ONLINE, ON MOBILE < TELEVISION 0 1 2 3+ 2 in 3 like to try new products 40% regularly inform friends and family of new products & services 1 in 3 are brand conscious 62% stick to brands they like 70% want to continue developing new skills throughout life 2 in 3 are interested in other countries and cultures 1 in 4 like to keep up with the latest fashions 40% look after their appearance/image 2 in 3 use a mobile phone to access the Internet 61% use a social networking service 52% search for product or service to buy 63% update photos online 48% check information on music, leisure or entertainment 97% Twitter users watch TV every day While watching TV... 1 in 5 search for products to buy 1 in 5 look for information related to what they are watching 2 in 5 use their mobile phone Reasons Twitter users in the Netherlands follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013 Nielsen EMEA Deep Dive 2014 & Topsy 2014 Follow @TwitterAds | 2014business.twitter.com Gender Children in the house 92% take part in shopping decisions. 49% 12% 25% 14% 53%47% Marital statusAge 16-24 25-34 35-44 45-54 55-64 30% 38% 27% 5% Single Married In a relationship Other Internet/Websites Music Film/Movies Food/Restaurants Travel Books/Reading 48% 50% 51% 58% 65% 66% 18% 24% 16% 18% 23% DEMOGRAPHICS Shopper StatusEducation Schooling until age 16 Schooling until age 18 Trade/technical school University 39% 30% 5% 26% 1.92M Carnaval 10th to 12th February 2013 6.54M New Year’s Eve 31st December 2013 5.05M Champions League Final 25th May 2013 45.3M Christmas Day 25th December 2013 < TWEETED EVENTS < FOLLOW BRANDS
  12. 12. < ATTITUDES < TOP INTERESTS 3 in 4 like to try new products 63% regularly inform friends and family of new products 44% are brand conscious 70% stick to brands they like 88% want to continue developing new skills throughout life 4 in 5 are interested in other countries and cultures 1 in 2 like to keep up with the latest fashions 84% look after their appearance/image << ONLINE, ON MOBILE < TELEVISION 58% use a mobile phone to access the Internet 3 in 4 use a social networking service 3 in 5 upload photos online 1 in 2 check information on leisure/entertainment 3 in 5 search for a product or service to buy 93% Twitter users watch TV every day While watching TV... 35% search for products to buy 29% look for information related to what they are watching 38% use their mobile phone The Internet/websites Science and Technology Films/movies Travel Music Books/reading 51% 58% 64% 64% 67% 70% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. Learn about who uses Twitter in Poland DEMOGRAPHICS 0 1 2 3+ Gender Education Level Children in the house 99% take part in shopping decisions. 42% 19% 28% 11% 52%48% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 22% 48% 27% 3% Single Married In a relationship Other Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 2% 45% 31% 19% 3% 17% 18% 23% 28% 15% Shopper Status << FOLLOW BRANDS Reasons Twitter users in Poland follow brands on Twitter To get discounts on future purchases For customer service To participate in competitions/sweepstakes For personalised purchase recommendations For access to new products 25% 28% 47% 52% 72% Source: GlobalWebIndex Q3-Q4 2013 Follow @TwitterAdsbusiness.twitter.com
  13. 13. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < TWITTER USAGE TOP INTERESTS Learn about who uses Twitter in Russia. TWITTER + TV TOP HASHTAGS Source: Global Web Index Q4 2014, TNS Twitter Consumer Survey Dec 2014, TOPSY, accessed Mar 2015 Follow @TwitterRussia Твиттер Россияbiz.twitter.com Gender Income LevelMarital Status Age 28% 49% 13% 2% Single 9%Divorced/widowed Married In a relationship Other Film/Movies Personal health care Travel and exploring new places Science and Technology The Internet/Websites 69% 70% 11%23%17% DEMOGRAPHICS Top 5 Work Sector Education Schooling until age 16 Schooling age from 16 to 18 Trade/technical school or college University Post graduate 4% 68% 17% 9% 2% Top daily actions on Twitter Actions on brands Type of accounts followed on Twitter 49% of Twitter users visit Twitter everyday and 3 in 10 engage several times a day "Read Tweets on the timeline" "Check Trending Topics" Read Direct Messages Click on links Send Direct Messages 50% of Twitter users use Twitter when watching TVTwitter usage when watching TV Most mentioned hashtags in 2014 60% 42% 39% 35% 35% 34% 31% 26% 23% 21% Contacts relevant to your work Brands you like Politicians Actors Sports Stars Bloggers Journalists Brands you are considering to purchase News / Media Organizations People you know in real life 73% 71% 45% 42% 41% 36% 34% 48% follow brands/companies "Of those who follow brands, 74% have never unfollowed a brand, 79% recall seeing promoted content, 53% have visited the brand's website, 39% have bought the product 48%52% 8% Manufacturing, engineering or construction Retail 10% 12% 21% 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 27% 17.3% 28.6% 24.7% 11.3% Below average Average Higher than average High Prefer not to say новости срочноекатеринбург краснодар 16 million tweets 186,000 tweets 980,000 tweets 179,000 tweets180,000 tweets sochi2014 590,000 tweets сочи2014 85% Qualified Professional (Doctor/Lawyer/Solicitor/ Accountant/Architect etc) (Since Q3 2014) Financial services 5% 12% IT, internet, software, or computer services 18.2%
  14. 14. To be notified of special offers/promotions/sales To stay up to date with news about the brand To learn about new product/service releases To take part in competitions For customer service and support 23% 33% 39% 49% 51% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in Spain. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 4 in 5 use a mobile phone to access the Internet 82% use a social networking service 54% search for product or service to buy 71% update photos online 61% check information on music, leisure or entertainment 98% Twitter users watch TV every day While watching TV... 1 in 4 search for products to buy 1 in 3 look for information related to what they are watching 3 in 5 use their mobile phones Reasons Twitter users in Spain follow brands on Twitter Source: GlobalWebIndex Q3/Q4 2013 Nielsen EMEA Deep Dive 2014 & Topsy 2014 Follow @TwitterAdsES | 2014business.twitter.com Gender Children in the house 95% take part in shopping decisions. 63% 17% 16% 4% 56%44% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 43% 32% 20% 5% Single Married In a relationship Other Internet/Websites Film/Movies Music Science/Technology Travel Food/Restaurants Sports 48% 55% 57% 65% 66% 69% 73% 4% 10% 25% 28% 33% DEMOGRAPHICS Shopper Status < TWEETED EVENTS 3.76M Día de San Valentín 14th February 2013 3.31M Copa del Rey Final 17th May 2013 4.81M Champions League Final 25th May 2013 330K Fiesta Nacional 12th October 2013 13.5M Día de Muertos/Los Santos 31st October to 1st November 2013 7.81M La Navidad 25th December 2013 Education Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 7% 36% 24% 25% 8% 2 in 3 like to try new products 60% regularly inform friends and family of new products & services 1 in 2 are brand conscious 71% stick to brands they like 4 in 5 want to continue developing new skills throughout life 3 in 4 are interested in other countries and cultures 1 in 3 like to keep up with the latest fashions 80% look after their appearance/image
  15. 15. < ATTITUDES < TOP INTERESTS 58% like to try new products 44% regularly inform friends and family of new products 1 in 3 are brand conscious 56% stick to brands they like 72% want to continue developing new skills throughout life 2 in 3 are interested in other countries and cultures 29% like to keep up with the latest fashions 2 in 3 look after their appearance/image << ONLINE, ON MOBILE < TELEVISION 3 in 4 use a mobile phone to access the Internet 2 in 3 use a social networking service 3 in 4 upload photos online 3 in 5 check information on leisure/entertainment 2 in 3 search for a product or service to buy 93% Twitter users watch TV every day While watching TV... 1 in 5 search for products to buy 1 in 4 look for information related to what they are watching 1 in 2 use their mobile phone The Internet/websites Films/movies Music Travel Science and Technology Books/reading 52% 55% 62% 66% 68% 69% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. Learn about who uses Twitter in Sweden DEMOGRAPHICS 0 1 2 3+ Gender Education Level Children in the house 91% take part in shopping decisions. 64% 16% 11% 9% 55%45% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 34% 30% 27% 9% Single Married In a relationship Other Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 1% 35% 18% 42% 4% 7% 16% 26% 26% 25% Shopper Status << FOLLOW BRANDS Reasons Twitter users in Sweden follow brands on Twitter To get discounts on future purchases For customer service To participate in competitions/sweepstakes For personalised purchase recommendations For access to new products 22% 29% 34% 40% 69% Source: GlobalWebIndex Q3-Q4 2013 Follow @TwitterAdsbusiness.twitter.com
  16. 16. < ATTITUDES < TOP INTERESTS 3 in 4 like to try new products 76% regularly inform friends and family of new products 1 in 2 are brand conscious 71% stick to brands they like 85% want to continue developing new skills throughout life 81% are interested in other countries and cultures 1 in 2 like to keep up with the latest fashions 84% look after their appearance/image << ONLINE, ON MOBILE < TELEVISION 3 in 4 use a mobile phone to access the Internet 4 in 5 use a social networking service 3 in 4 upload photos online 2 in 3 check information on leisure/entertainment 2 in 3 search for a product or service to buy 96% Twitter users watch TV every day While watching TV... 46% search for products to buy 43% look for information related to what they are watching 63% use their mobile phone The Internet/websites Science and Technology Films/movies Music Books/reading Photography 58% 61% 66% 71% 75% 86% #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. Learn about who uses Twitter in Turkey DEMOGRAPHICS 0 1 2 3+ Gender Education Level Children in the house 97% take part in shopping decisions. 54% 23% 20% 4% 60%40% Marital statusAge 16-24 25-34 35-44 45-54 55-64 37% 48% 8% 8% Single Married In a relationship Other Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 7% 50% 12% 28% 2% 4% 14% 22% 33% 28% Shopper Status << TWEETED EVENTS << FOLLOW BRANDS Reasons Twitter users in Turkey follow brands on Twitter to get updates on future products to get updates on upcoming sales for fun/entertainment to recieve discounts/promotions to learn about the brand to get a freebie 53% 53% 61% 62% 65% 69% Source: GlobalWebIndex Q3-Q4 2013 Compete WTRT 2013 & Topsy 2013 Follow @TwitterAdsbusiness.twitter.com Valentine’s Day 14th February 2014 International Women’s Day 8th March 2014 Children’s Day 23rd April 2014 Republic Day 29th October 2014 Teacher’s Day 24th November 2014 115K 335K 363K 597K 303K Youth and Sports Day 19th May 2014 297K
  17. 17. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES < TOP INTERESTS Learn about who uses Twitter in the United Kingdom. < ONLINE, ON MOBILE < TELEVISION < FOLLOW BRANDS 0 1 2 3+ 3 in 5 like to try new products 58% regularly inform friends and family of new products & services 1 in 3 are brand conscious 53% stick to brands they like 4 in 5 want to continue developing new skills throughout life 3 in 4 are interested in other countries and cultures 36% like to keep up with the latest fashions 2 in 3 look after their appearance/image 4 in 5 use a mobile phone to access the Internet 73% use a social networking service 61% search for product or service to buy 61% upload photos online 50% check information on music, leisure or entertainment 97% Twitter users watch TV every day While watching TV... 1 in 3 search for products to buy 38% look for information related to what they are watching 1 in 2 use their mobile phones Reasons Twitter users in the UK follow brands on Twitter Follow @TwitterAdsUKbusiness.twitter.com Gender Education Children in the house 94% take part in shopping decisions. 58% 18% 18% 6% 50%50% Marital StatusAge 16-24 25-34 35-44 45-54 55-64 36% 32% 26% 6% Single Married In a relationship Other Music Film Books & reading Food Science & Technology Travel 53% 52% 55% 56% 69% 71% 7% 15% 24% 28% 25% DEMOGRAPHICS Shopper Status < TWEETED EVENTS To stay up to date with news about the brand To be notified of special offers/promotions/sales To learn about new product/service releases To take part in competitions/contests They tweet interesting/entertainng content To get freebies 27% 29% 31% 37% 42% 44% Source: GlobalWebIndex 2013 Q4/2014 Q1, Nielsen, Topsy Schooling until age 16 Schooling until age 18 Trade/technical school University Post graduate 10% 33% 28% 26% 3% Valentine’s Day 14th February 2013 BRIT Awards 20th February 2013 Champions League Final 25th May 2013 Christmas Day 25th December 2013 New Year’s Eve 31st December 2013 18.7M 2.21M 5.05M 5.05M 6.54M Wimbledon’s Men Final 7th July 2013 4.41M
  18. 18. #WhoUsesTwitter Twitter is a live, public and conversational platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most. < ATTITUDES << TOP INTERESTS Learn about who uses Twitter in US. << ONLINE, ON MOBILE < TELEVISION << BRAND ADVOCACY 0 1 2 3+ 3 in 4 like to try new products 2 in 3 regularly inform friends and family of new products & services 45% are brand conscious 69% stick to brands they like 86% want to continue developing new skills throughout life 3 in 4 are interested in other countries and cultures 42% like to keep up with the latest fashions 3 in 4 look after their appearance/image 78% use a mobile phone to access the Internet 58% use a social networking service 45% search for product or service to buy 48% update photos online 40% check information on music, leisure or entertainment 97% Twitter users watch TV every day While watching TV... 1 in 3 search for products to buy 1 in 4 look for information related to what they are watching 54% use Twitter Reasons Twitter users in US follow brands on Twitter Source: GlobalWebIndex Q2-Q3 2014, Nielsen User Deep Dive 2014 Follow @TwitterAdsbusiness.twitter.com Gender Annual household income Children in the house 95% 49% 19% 20% 12% 49%51% Marital statusAge 16-24 25-34 35-44 45-54 55-64 37% 43% 14% 6% Single Married In a relationship Other Music Film Food TV shows Travel Books & reading Gaming Cars Personal Finance Fashion 33% 35% 37% 43% 54% 56% 63% 65% 68% 70% I love the brands The brands are relevant to my interests To get access to exclusive services/information To get in-depth knowledge on the brand To have direct relationship with the brands To connect with others who like the brand 10% 16% 19% 22% 32% 44% N/A Top 25% Mid 50% Bottom 25% 17% 38% 21% 24% 9% 15% 21% 26% 28% DEMOGRAPHICS Take part in shopping decisions

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