We are pleased to announce the winner of our competition to attend the biggest international Digital Marketing Conference in Turkey in November 2015. The winner : Hoda Abulila She wrote very informative article worth to take place 1 in the competition . Here are here article about: Your Guide to Use SEO Power Suite Software For Higher website ranking &Traffic

1. Your Guide to Use SEO Power
Suite Software For Higher website
ranking and Traffic
Hoda Mohamed Abulila
10/23/2015

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Before you read this article, I need two mention two points:
 This article is for SEO specialist.
 This article is too too long.
The SEO PowerSuite is free and complete software package for successful search engine
optimization, SEO PowerSuite is a set of 4 tools in one package.
1- Rank Tracker, is tool used for keyword Research as well as tracking ranking in search Engines
2- Website Auditor, deals with website structure and content optimization
3- SEO SpyGlass will find all backlinks to a given website and analyze them in detail
4- and Link Assistant. Is a perfect tool for link building and management?
The first tool is Rank Tracker is for Keyword Research and Rank Tracking
To start Rank Tracker tool go to start menu, all programs then click on link-AssistantCom then
choose Rank Tracker tool
Enter your website URL
Connect to Google analytics and Google Adwords so that rank tracker could collect crucial
keyword data from them.
This step is optional

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Click on connect to Google Analytics account
Then a window wizard appear to enter your Google Account setting

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Retrieving data from Google analytics
Then connect to Google Adwords

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After that it get all the keyword used in website and added to the next window wizard:
If you didn’t connect to Google Analytics or Google Adword you will not get this Default
Keywords and you can add more keywords that you wish to monitor.
Then click Next Button to choose preferred search engine, you can select as many search engines
as you wish.

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Then click Next Button and hold on a minute while Rank Tracker checking the current ranking
for the keyword you has been entered
Then Ranking have been successfully checked

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Then click Finish Button
This ranked tracker main screen, here you can see all of your Keywords along with your site’s
current rankings with Google Egypt. The selected red square is all keyword that you added and
get from your website.
Along with your site’s current rankings in Google ,Yahoo and Bing

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You can add /Remove Keywords by right click

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TO find new keyword Ideas to optimize your website for.
To start keyword suggest click on suggest button at top left corner of your window
Choose keyword Research Method
We will start with Google Adwords keyword planner then choose Next Button
Enter your Keywords you’d like the suggestion to be based on and hit next Button

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Looking for suggestion
In less than a minute, you ‘ll get a dozens of keyword suggestion , now choose the most relevant
and most efficient terms and click finish button to complete the search

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Now we will analyze keywords efficiency
First You need to select Keyword that you want to check its efficiency
And press on KEI to estimate keyword efficiency

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Hold on a moment that Rank Tracker complete the research
Rank Tracker get How Many of people searched for your keyword monthly.
How Many Visit it potentially get

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The tool has analyzed the number of pages competing for a high ranking for these searches
Obviously keyword with low competition and lots of searches tend to be the best, they are
relatively to rank and they also bring your site lots of traffic
The Higher the KEI Value, the greener the icon is the better to choose

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Now we will Check Keyword Difficulty in Rank Tracker
Getting a website rank high for a certain keyword always takes time. Building the backlinks
optimizing content and so on. But what if some of your target keywords are waste of time and
money, because top competitors are strong, so that we will use Rank tracker to choose keywords
that are not hard to get a high ranking
Click to any keyword that you get it before and select it
Then click on key difficulty tab and then click on update button to calculate Keyword difficulty of
the keyword selected in certain Search engines
Then click finish Button after processing, the result will look like that

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Now you get the Difficulty of Keyword score for keyword you selected
Keyword Difficulty score are based on the top 10 ranking pages. The higher the score the harder
it will be to beat competitor
You can also check the individual scores of each competitor in difficulty score column
You can see a lot of SEO matrices analyzed. Page Rank for the exact ranking page and the entire
domain

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The number of backlinks pointing to the page and the domain, content optimization score
showing how often the keywords are used
Through keyword Difficulty analysis you decide if it’s worth to struggle for certain keyword or
not.

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Here you can Check Google analytics Data and unlock the not provided keyword traffic stats
right in Rank tracker
To connect to Google Analytics
In the tool bar go to preference then choose on Google Analytics settings
And fill in your account details

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Then click on update visit to get and Rank Tracker will collect the number of visits and bounce
rates for your keywords
After the tool collected the data switch to the not provided keyword traffic tab
As you probably know, Google Analytics now hides most of your traffic data under the not
provided label
Rank Tracker uses a special formula to calculate your keyword traffic stats with 91 %
This tab include 4 metrics: calculated keyword

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The first metrics Visits Calculated =the number of visit the keyword bring to your website
Calculated page visit = the approximate number of visits that your page gets from all keywords it
ranks for
Page visits these are the actual organic visits your page gets according to Google analytics

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Page bounce rate that’s the page overall bounce rate according to Google analytics
These four Metrics will let you analysis your website performance both in keyword and page
level. And no matter how many keywords are hidden in.
Rank Tracker will show you
-which keywords bring most visits
-which pages get those visits
- If these pages perform well enough and don’t waste your traffic with high bounce rates

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Now you will know How to Track Competitor ranking in Rank Tracker
To track competitor, select preference from the toolbar and then choose Competitors
To add websites would like to track rankings for along with your website click on add button
And fill in competitor information and in short name color that specify your competitor

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You can add up to 10 competitors per project
Then click ok button to show competitors and click on show competitor
Click on Keywords and ranking tab and you will see your competitors added in column

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Now update the rankings, rank tracker will collect data for your site
The second tool in SEO is to optimize the website using Website Auditor
To start a website Audit go to start menu then select all programs and click on
link-AssistantCom and launch website Auditor.
Click on new project

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Enter your website Url, so that website auditor start its analysis
Then Searching for WebPages to audit
Then a congratulation screen will appear

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Then click finish when scan is over, then a site audit module a summary of your own site data
You can click on any of factors on the left list to see a detailed description, there’s status
assigned to each factor correct , info ,warning or error
Note: pay attention to the factors with warning and error status
You can switch between details and recommendation
In details tab you get more detail about problem

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In recommendation you get recommendation of how to solve this problem
If some of the factor has not been checked yet, click on check these factors

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Once you have fixed the entire issues click on update factors to see if there are no errors or
warnings left.

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To get analysis of each page in website, you need to run in-depth pages analysis
1- Go to pages tab, you will find a list of all pages found on your site.
, you will also find all kinds of stats as titles, Meta description, response code, and broken
links
By default the pages are grouped by their url path, you can edit this by right click on the
table header and you will get window where you can change Group by

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To scan your website once again by clicking rebuilds pages
Or for example if you added new pages to the website or by click update if you would like
to update some analysis factors
You can switch between tabs to see on page & technical factors, indexing in search
engines and see your popularity in social media
To Creating site map to your website

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Go to pages module
And then click on sitemap button in the wizard window
In the wizard window select the pages you would like to added into the sitemap

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You also can refine the list using the quick filter
Then click Next Button and choose publishing option through saving it in server or to save it in
hard drive.

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If you choose sitemap into a website through ftp, a website Auditor will ask for the ftp server
Name, username and password. It will then connect.
Then your sitemap will be generated and added in your website server.
To Creating robots.txt
Go to pages module and press the robots.txt button

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In the top toolbar. If your site already has a robots.txt File
Website Auditor will automatically fetch your site’s robots .txt file when you create or
rebuild a project, and you will already see it here
If there are some pages on your site that you would like to hide from search engine such
as scripts, duplicate content so you need to create Disallow rule ,to do that from add rule
button and choose Disallow or allow instruction and choose search robots as all robots
or Bing /Google / Yahoo and the Directory page in your website. And then press OK
To test the rule you added from test tab

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At the end of this step you can either save robots.txt locally in hard drive or upload
robots.txt into website Ftp
If you choose to upload robots.txt in ftp, a website Auditor will ask for the ftp server name,
username and password. It will then connect.
Then your robots.txt will be generated and added in your website server.

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Now we will discuss how to optimize Landing pages content
For the keywords targeting first we need to launch website Auditor and then select Content
Analysis
Then choose page to analyze

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Then click next and enter Keyword that you want to analyze

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Then click Next Button
And choose the search engine in which you wish to rank high for your Keywords. Website
auditor will analyze optimization strategies of your top competitor in this search engine

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And wait for the website Auditor to complete analysis

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After that click finish button, you will see errors, warnings and lots of useful information about
the selected page

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Errors are the most series issues
Not sure how to fix these issues, don’t worry website auditor will tell you exactly what to do and
where to find additional information to get the tips
To get the tips select Recommendation link at the top right side of the window
In addition you will see the overall optimization score of the page at the top left side
Website Auditor also unveil competitors content strategies, click on competitors link beside
recommendation link where it reveals SEO secrets.

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Then go to keywords section, this section is an overview of all the keywords found on our page
And you can get your final report from Report section

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In this section will describe the third tool SEO spyglass is a tool that let you see links to any
site , be at your own or your competitors ,a t the same time it shows you which of the backlinks
are the most valuable from the SEO point of view.
Go to start menu then all programs then select link-AssistantCom and launch SEO spyglass
Select new project
Then enter your website Url

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Then click next button, now SEO SpyGlass is getting all your backlinks.

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Then click finish button to see all the backlinks that you have in your website
You can use these steps to get your competitor backlinks
Now to evaluate the quality of your backlinks , you need to select the links that you want to
analyze and click update factors

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By Default SEO spyglass updates the most important matrices, quality factors for the kinking
domain such as domain age, domain ip,domain page rank , the number of pages indexed in
google and others. As well as factors for the specific backlink page such as title and description,
number of links on the page, its page rank, its social media signals
You can add more backlinks factors from add more Backlinks factors button

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After choosing Backlink factors click ok and it updates Backlink factors

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View statistics of the backlinks site by clicking on backlinks factors
Now we will see how to perform the anti penalty links Audit with SEO spy glass in order to
detect harmful links in your backlinks profile that can lead to Google penalty. To get started click
on link penalty risk tab and you will find penalty risk column where you can see potential
dangers associated with each links in your profile.
There are three types of links,
1-trusted link are marked green
2-suspecious link are marked yellow or orange
3-high risk links are marked red

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Now you can know how to spot potential harmful links with SEO spy glass
And you also can know number of visitor who visited your website through your backlinks
Go to preferences and connect to Google analytics Account
And then enter your account setting to connect to Google Analytics

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Then click ok button and then click on Traffic coming through backlinks tab
When you visit to your site column has no change then go to preferences and select preferred
Backlinks factors

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Choose from external link Back link factor check on visits to your site
Click ok button and click update Factor

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If there is no visit so visit to your site is equal to 0, if there is visit will have a number.
The fourth tool in SEO power suite software is linkAssistant, we will see how to create
a project in linkAssistant .in this section you will learn how linkAssistant helps you find new link
opportunities for your site
to get start go the start menu then choose all programs and select link-AssistantCom and
Launch linkAssistant and click new project

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Then enter your website link
Fill out project on contact info and press finish
You are now in empty dashboard, and select Look for partner tab at the top left corner.

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In the drop down menu you will see six different methods of link search
We will select the first method that is find sites by keyword search make sure to enable expert
option and then click next button
Then enter your Keywords or if you have list of Keywords copy and paste it

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Then click next button, if you already have one, choose the search engine you targeted

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Then click Next Button and configure scan depth limits, for the quickest result choose default
option to limit number of partner to 30 then click next button then select interest partner filter
If you are looking for sites accepting guest posts use the interest partner filter and add Keywords
like
“”guest author”, submit Guest post or write for us.
Need to find forum or commenting opportunities? Also type Forum or add comment then click
next button

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To get additional partner information, you can set option to automatically that acquire title and
description, search engine ranking factors and then press next button again

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You can also select the preferred ranking factor to find only website with high authority
As soon as linkAssistant brought back to result, choose the one you are interested in and click
finish

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Here are the potential links are now listed in LinkAssistant workspace to help you to do
linkbuilding.
Now you can contect them through partner email column to help you do link building

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It is essential for the website owners to keep track of live links that make up their backlink
profiles with help with Link Assistant , you can easily check if link is still in place , have the right
anchor text are do follow or no follow this process is called link verification
You can import backlinks from spreadsheet, webmaster tools or SEO SpyGlass tool
In the workspace right click the Header of any column and add verification made on and
verification passed column to your workspace. Then click ok button.
If you ‘d like to verify a limited number of links, select them and choose verify selected link
partners

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After you choose verify selected from partners, you will adjust the depth of the scan but
normally default settings are enough then press Next button
Then let the software do the check, once the verification is completed the date of verification
made on and verification result column.

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After verification data will be added into two tabs verified partners and partners who failed
verification
Try to use SEO PowerSuite Software; it is a useful tool for all SEO specialists