This document announces an open source advanced branding strategy masterclass hosted on a blog starting in August 2007 with no tuition fees, classes, textbooks, or travel required. All lectures will be delivered via the host's blog, Wikipedia, Facebook, del.icio.us, YouTube, and Google Docs in a Web 2.0 style of open source learning, with the goal of democratizing professional knowledge and making the best thinking available to more people for their jobs. The first class will begin the third week of August 2007 and more information will be available at the listed website.