Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.

1. 8 Ways to Use Social Media to
Land Your Dream Job
@bobruffolo @impactbnd

2. Bob Ruffolo Joe Rinaldi
Founder & CEO
@bobruffolo
Creative Lead / Developer
@brosephrinaldi
Bob
Ruffolo
Founder & CEO
IMPACT Branding &
Design
rruffolo@impactbnd.com
@bobruffolo

3. We’re in the business of helping people
and their organizations succeed.
Impactbnd.com @bobruffolo

4. We do this by helping clients:
• Increase brand awareness
• Generate more leads
• Close more sales
• Improve customer loyalty
We use inbound marketing to do this.
Impactbnd.com @bobruffolo

5. We’re Hiring!
Impactbnd.com/careers > Entry Level Marketing
Impactbnd.com @bobruffolo

6. + @BobRuffolo

7. What is a Dream Job?

9. What are employers looking
for with entry-level hires?

10. What are employers looking for?
• Experience (Jobs, Internships and Extra Curricular)
• Recommendations / Referrals
• Required Traits & Skills
• Fit with their Core Values
• How You’re Going to Help Them

11. Traits / Skills We Look For
• Written and Verbal Communication
• Attentive: Questioning and Listening
• Analytical
• Creativity
• Social-web savvy
• Strategic
• Tech-savvy
• Collaborative
• Intrinsically Motivated

13. IMPACT’s Core Vales:
• Passion
• Helpfulness
• Dependability

15. 8 Things You Can Do to Land
Your Dream Job

16. Take Advantage of
Online Academies
1
Impactbnd.com @bobruffolo

17. Take Advantage of Online
Academies
• Many are free
• Advances your knowledge and skills beyond
your university curriculum
• Proves your passion
• Separates you from the competition
Impactbnd.com @bobruffolo

18. Relevant Online Academies
• W3c Schools
• Content Marketing Institute
• Google Analytics
• HubSpot Academy
• Lynda.com
• Treehouse
• Udemy
• MarketingProfs
• Codecademy
Impactbnd.com @bobruffolo

19. 2 Get Certified
Impactbnd.com @bobruffolo

21. 3 Start a Blog
Impactbnd.com @bobruffolo

22. Start a Blog
• Showcases your skills (creativity, written
communication, social web-savvy, tech-savvy)
• Proves your passion for you industry and
interests
• Adds more depth to your candidate profile
– Helps the employer understand you better
• Provides content that can be used on social
media
Impactbnd.com @bobruffolo

23. What to Blog About
• Your interests (sports, food, fashion)
• What you’re learning (books, conferences,
sessions, your internships, etc.)
• What you’re working on
• Your portfolio (if you design / develop)
• Pictures and Videos
Impactbnd.com @bobruffolo

25. 4 Tweet
Impactbnd.com @bobruffolo

26. Tweet
• Great source of educational content.
• Excellent way for your content to get found.
• When people find it, they share it, comment on
it, subscribe to it.
• When you show you can get results for yourself,
future employers gain confidence.
• Great channel to build awesome relationships.
Impactbnd.com @bobruffolo

27. 5 Master LinkedIn
Impactbnd.com @bobruffolo

28. Master LinkedIn
• Employers will Google you and check your
LinkedIn profile.
• Make sure your profile is complete and
impressive (Does it pass the “who cares” test?)
• Build your connection *
• Get recommendations *
Those last two attract recruiters!
Impactbnd.com @bobruffolo

29. Lets look at 2 examples and
you be the judge:
Impactbnd.com @bobruffolo

30. Example #1

31. Example #1

32. Example #1

33. Example #1

34. Example #2

35. Example #2

36. Example #2

37. Example #2

38. Example #2

39. Engage with Industry
Influencers
7
Impactbnd.com @bobruffolo

40. Engage with Industry Influencers
• Share / comment on their content
• Connect with them on social (Twitter & LinkedIn)
• Attend events where they are speaking
• Mention, highlight, or interview them in your blog
articles
Impactbnd.com @bobruffolo

41. Where to find Industry Influencers
• Linkedin & Twitter
• Leaders of companies / industry where you want
to be.
• Authors of popular industry books, trade
publications, and blog articles.
• Speakers at conferences you want to attend.
Impactbnd.com @bobruffolo

42. Marketing Industry Influencers
Speakers at the Inbound Conference
Inbound.com/inbound14/speakers (Link)
Impactbnd.com @bobruffolo

43. Create a Killer
Resume
7
Impactbnd.com @bobruffolo

44. FIRST, MY DISCLAIMER
Impactbnd.com @bobruffolo

45. Create a Killer Resume
• Separate yourself
• Connect your resume to the job posting
• Highlight your certifications
• Highlight the successes of your content
• Remember, they’re interviewing you
– Fix your resume objective
– “What’s in it for them”
Impactbnd.com @bobruffolo

46. Create a Killer Resume
• On all activities, connect what you’ve learned or
done with the value that you brought.
• Remove “proficient in Microsoft Word, Microsoft
Excel, Microsoft PowerPoint….”
Impactbnd.com @bobruffolo

47. The Job
Interview
8
Impactbnd.com @bobruffolo

48. Getting the Job Interview
• Stand out.
• Use social media to connect with the right
people.
– Tweet at them
– Connect on Linkedin
– Mutual Connections
• Send a hand written letter.
Impactbnd.com @bobruffolo

49. Mastering the Job Interview
• Research the person interviewing you
(LinkedIn).
• Be prepared:
– To prove that you fit in with an organizations core
values.
– To tell stories. Connect every requirement on the job
posting to a time you’ve done something relevant.
• Remember, they’re buying you. Sell yourself.
– If your not confident in yourself, why should they be?
Impactbnd.com @bobruffolo

50. If you need advice, reach out to me:
• Linkedin.com/in/bobruffolo
• Twitter.com/bobruffolo

51. We’re Hiring!
Impactbnd.com/careers > Entry Level Marketing
Impactbnd.com @bobruffolo

52. Questions?
Impactbnd.com @bobruffolo