The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Founded in 1886 in Atlanta, Georgia, Coca-Cola owns or licenses more than 500 brands and serves over 1.7 billion servings each day in over 200 countries. The company operates the world's largest beverage distribution system and has a market capitalization of over $150 billion.

1. Presented by Mr.Pramod Kshirsagar

2. General Company Information
American multinational beverage corporation and manufacturer, retailer
and marketer of nonalcoholic beverage concentrates and syrups.
Headquartered in Atlanta, Georgia.
Invented in 1886 by pharmacist John Stith Pemberton in Columbus,
Georgia.
Coca-Cola formula and brand was bought in 1889 by Asa Candler who
incorporated The Coca-Cola Company in 1892.
More than 500 brands in over 200 countries or territories and serves
over 1.7 billion servings each day.
The company operates a franchised distribution system dating from
1889
Company only produces syrup concentrate which is then sold to
various bottlers throughout the world who hold an exclusive territory.
Company owns its anchor bottler in North America.
Stock is listed on the NYSE
Current chairman and chief executive is Muhtar Kent.

3. Introduction
Type Public Key people Muhtar Kent
Traded as NYSE: KO (Chairman & CEO)
Dow Jones Industrial
Average Component
Products List of The Coca-Cola Company
products
S&P 500 Component Revenue US$ 48.01 billion (2012)
Industry Beverage Operating
income
US$ 10.84 billion (2012)
Founded 1886 (1886) Net income US$ 09.01 billion (2012)
Founder(s) Asa Griggs Candler Total assets US$ 86.17 billion (2012)
Headquarters Coca-Cola headquarters, Total equity US$ 32.79 billion (2012)
Atlanta, Georgia, U.S.
P: +1404.6762121
Employees 150,900 (2012)
Area served
Incorporated
Worldwide
September 5, 1919
Website Coca-ColaCompany.com

4. History of Company
Coca-Cola Is created by John
S. Pemberton
9 Drinks a day are sold
during this year.
Accountant is Frank
Robinson.
First news paper add as a
“Delicious and Refreshing
Beverage”
Coupons are used to
promote coca-cola.
Registers copyright as “Coca-
Cola Syrup and Extract” with U.
S. Patent Office.
Asa Candler Purchase and
incorporates “The Coca-Cola
Company “ of $11000
Bottling rights sold to Benjamin
F. Thomas and Joseph B.
Whitehade of Chattanooga
tennessee, for $1
Asa Candler acquire coca-
cola formula and patents.
Music hall performer Hilda Clark
Becomes the first celebrity.
The advertising budget
surpasses $100000 for first time.
Annual sales of coca-cola hit
the 1million-galllon mark.
Bottling operations in
Philippines,the company’s first
expansion into Asia.

5.  2300 Wholesalers by more than 415000 retailers.
 Advertising maid $259499 painted wall signs,$11011 on
pencils and even $5411 on napkins.
 Asa Candler make donation to Atlanta’s Emory University,
beginning the company’s long heritage of support of the
school.
 First bottling plant open in Europe.
 Long term association with the Olympic Games.
History of Company
 Coca-Cola Eterd in Australia, Austria, Norway and South Africa.
 During World War II, Loading plant new plants An average of 30
railorad cars of ammunition is produced daily for the US Military
.
 In next year US Govt request that coca cola be made available to
the
 During the war, 64 portable bottling plants are sent to Asia,
Aurop and north Africa, more than 5 Billion bottles distributed.
 Becomes the first product to appear on the cover of TIME
MAGAZINE.
 Renter in China market nearly 30year absence. Hi-C soft drinks
are introduce.

6. 1979 to 1996
 The north Avenue Tower headquarters building is first occupied.
 Company had open 40bottling plants in china.
 Diet Coke is introduced in a New York, becoming the first extension of the
trademarks Coca-Cola and Coke.
 Company sign a worldwide marketing agreement in 1985.
 The coca-cola formula is changed for first time in 99years.
 100th anniversary with a worldwide celebration in Atlanta.
 Coca-Cola Scholars foundation is created.
 The world of coca-cola museum opens at Atlanta, greeting an average of
1million guests a year until 2007
 The Company reenters India after leaving the country in 1977 rather than
reveal the secret formula of Coca-Cola.
History of Company

7.  With Nestlé create a new company, Beverage Partners
worldwide, to market ready to-serve coffee and tea
beverages. Simply Orange, a not-from-concentrate,
orange juice, is introduced.
 Contribute $12 for relief in sep 11 terrorist attacks in
US.
 An aluminum contour bottle is introduced for use in
nightclubs and at special events.
History of Company

8. I. Sponsorship of the Beijing 2008 Olympic Games connects
with more than 5O0 million consumers in China.
II. Join Facebook morre than 22 million fans worldwide.
III. Sprite becomes the third Company product to sell more than
2 billion cases annually.
IV. In the aftermath of a devastating earthquake, Company
launches the Haiti Hope Project, it aims to develop a
sustainable mango industry in Haiti.
V. Acquires the entire North American bottling operations of
Coca-Cola Enterprises.
VI. Celebrates 125 years of brand Coca-Cola.
History of Company

9. Coca-Cola Leaders
Chairman and CEO: Muhtar Kent
EVP and CFO: Gary P. Fayard
SVP Global Community Connections: Ingrid Saunders Jones
Board of Directors
Get to Know Company’s Leaders
Muhtar Kent Robert A. Kotick
Herbert A. Allen Maria Elena Lagomasino
Ronald W. Allen Donald F. McHenry
Howard G. Buffett Sam Nunn
Richard M. Daley James D. Robinson III
Barry Diller Peter V. Ueberroth
Evan G. Greenberg Jacob Wallenberg
Alexis M. Herman James B. Williams
Donald R. Keough
Key People

10. Product List & Descriptions
Coca-Cola
Diet Coke Thums Up
Sprite Fanta
Limca Maaza MinuteMaid
PulpyOrange
Minute Maid Nimbu Fresh
Burn Kinley Water
KinleySoda Schweppes
GEORGIA Gold

11. COMPETITORS
Name Price Change
PepsiCo, Inc. (PEP.N) $79.99 +0.03
Nestle SA (NESN.VX) CHF67.40 +0.05
Dr Pepper Snapple
Group Inc. (DPS.N)
$47.64 +0.03
Groupe Danone SA
(DANO.PA)
€54.27 +0.19

12. Mission, Vision & Values
Mission
Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
The world is changing all around us. To continue to thrive as a business
over the next ten years and beyond, we must look ahead, understand the
trends and forces that will shape our business in the future and move
swiftly to prepare for what's to come. We must get ready for tomorrow
today. That's what our 2020 Vision is all about. It creates a long-term
destination for our business and provides us with a "Roadmap" for
winning together with our bottling partners.

13. Mission, Vision & Values
vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
Be a great place to work where people are inspired to be the best
they can be.
Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
Be a highly effective, lean and fast-moving organization.

14. Mission, Vision & Values
Our values serve as a compass for our actions and
describe how we behave in the world.
The courage to shape a better future
Leverage collective genius
Be real
If it is to be, it's up to me
Committed in heart and mind
As inclusive as our brands
What we do, we do well

15. Revenue
more than 50 billion beverage servings of all types consumed worldwide
every day.
Beverages bearing the trademarks owned by or licensed to Coca-Cola
account for approximately 1.5 billion (the latest figure in 2010 shows that
now they serve 1.6 billion drinks every day). Of these, beverages bearing the
trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the
company's total gallon sales.
Also according to the 2007 Annual Report, Coca-Cola had gallon sales
distributed as follows:
42% in United States
37% in Mexico, India, Brazil, Japan & China
20% in Rest of the world
In 2010, Coca-Cola had become the first brand to top £1 billion in annual UK
grocery sales.

16. Career Opportunities
Top Reasons to work for The Coca-Cola Company
• · 1. Ability to make a difference
• · 2. Ability to grow
• · 3. We want to become...
• · 4. We have embarked on a strategic journey...
• · 5. Values
• · 6. Be part of a diverse team
• · 7. One-of-a-kind experiences
• · 8. A unique culture
• · 9. Accessibility to more than just a Company...
• · 10. Rewarding environment
There is large numbers of career opportunity in
company.

17. Special Points
• 94% of the world’s population recognize red and white logo.
• World’s most Valuable brand.
• Named on top corporations for women’s business enterprises.
• Ranked a top organization for multicultural business
opportunities.
• Established 1886 in Atlanta by creator, JOHN PEMBERTON.
• Daily average servings in1886 9-People- and Now 8-Billion
People.
• Operating income of $1.7Billon to 10.2Billion

18. Product Safety & Quality
• The global nature of company's business requires that the
Coca-Cola system has the highest standards and processes for
ensuring consistent product safety and quality – from
company's concentrate production to company's bottling and
product delivery. Company measure key product and package
quality attributes to ensure company's beverage products in
the marketplace meet Company requirements and consumer
expectations. Consistency and reliability are critical to
company's product quality and to meeting global regulatory
requirements and Company standards.

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