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Creative Thinking,[object Object],The Edge,[object Object],Imran Shafiq Malik,[object Object]
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Red Ocean Strategy,[object Object],Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted. As the market space gets crowded, prospects for profits and growth are,[object Object],reduced.,[object Object]
Blue Ocean Strategy,[object Object],Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space. In blue oceans, competition is irrelevant because their rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.,[object Object]
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IN people needs,[object Object]
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Design Thinking,[object Object],A NEW CONCEPT,[object Object]
INNOVATION & DESIGN,[object Object],Design has evolved from a narrow discipline dealing,[object Object],with the form and function of products into a major new approach to developingbusiness models.,[object Object]
When people talk about innovation,[object Object],in this decade, they really mean design.,[object Object]
Design thinking, a way of thinking that parallels other ways of thinking - like science thinking - but offers a way of approaching issues, problems and opportunities almost uniquely suited to innovation. ,[object Object],Design Thinking: Driving Innovation, Charles L. Owen, Distinguished Professor Emeritus, Institute of Design, Illinois Institute of Technolog,[object Object]
…Companies have to focus on innovation to be competitive. That driving need makesdesign thinking the hottest trend in business culture today. If engineering, control, and technology were once the central tenets of business culture, then anthropology, creativity, and an obsession with consumers‘ unmet needs will inform the future.,[object Object],The Talent Hunt, BusinessWeek, 2006,[object Object]
Companies have a “targeted” intelligence to track issues that strategicallyimportant but lack an “open” process to recognize emerging patternsand issues that no one has yet identified as strategic.,[object Object],Corporate Radar:,[object Object],Best-Practices Survey Results /SRI Consulting,[object Object],Business Intelligence –formerly Stanford Research Institute),[object Object]
We need perceptualthinking, creativethinking and designthinking: none of these is part of our traditional system of logic and analysis.Edward de Bono,[object Object]
Todayperceptivenessis more importantthan analysis.Peter Drucker,[object Object]
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Redesignof business education,[object Object],By using sketching and diagramming techniques, the MBAs mapped customer  experiences in ways that fundamentally reshaped their Strategies and led to the creation of many new business models.,[object Object],A B-school class would have started with a focus on market size and used financial analysis to understand it. This D-school class began with consumers and used ethnography, the latest management tool, to learn about them.,[object Object],Business school students would have developed a single new product to,[object Object],sell. The D-schoolers aimed at creating a prototype with possible features that might appeal to consumers.,[object Object],B-school students would have stopped when they completed the first good product idea. The D-schoolers went back again and again to come up with a panoply of possible winners.,[object Object],Sources:,[object Object],Design-Thinking and theMBA Curriculum,,[object Object],Darden School of Business, 2008;,[object Object],The Talent Hunt, BusinessWeek, 2006.,[object Object]
Redesignof Business Education,[object Object],Nike, General Electric, McDonald's, Intel, Procter & Gambleand many others are looking beyond traditional  sources of leadership to a new set of schools and programs to find Innovative managers.,[object Object]
Whether your goal is to develop new products or services, a new way of marketing to your customer, or to reinvent your entire business model, “design thinking” holds valuable clues as to how to get to bigger ideas, faster and more efficient.,[object Object],Today’s business people do not need to understand designers better. They need to become designers.,[object Object]
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Creative thinking

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