1. A Sales & Marketing Professional

2. CareerObjective
A seasoned Marketing & Sales
Professional with exceptional record
in telecom and consumer electronics
industry and looking to contribute
accrued expertise to guide the
Corporate how to effectively
maximize business and stand
prominent in the market.
I’m looking beyond the obvious for
creativity, inspiration and vision with
a deep insight to future
organizational requirements and
consumer behavior while attempting
to respect individual contributions to
the overall company objectives.
Professional Summary
Competencies
Highlights & Notable Achievements
Working Experiences

3. ProfessionalSummary
• A competent and astute professional
with strong analytical skills coupled
with core understanding & rich
experience of Sales & Marketing
Management.
• A multifaceted, experienced
professional with a track record of
success. Extensive backgrounds in
Direct Sales, distribution and dealer
network, sales management, including
major account management, sales
training, team building, business
development, and strategic business
plan execution
• Demonstrated success and displayed
competency in handling the entire
Marketing and Sales functions for the MEA
region such as Media Planning, ATL and BTL
activities, and Agencies Alignments,
Corporate Communications.
• An entrepreneur and effective
communicator with strong cooperation,
leadership, planning and social skills that
build relations across and beyond the
organization. Encompass visionary and
proactive approach towards work, ability to
handle pressure and meet deadlines
proficiently

4. MARKETING &SALESCOMPETENCIES
Marketing
Management
Corporate Communications
Media Relations & PR
Sales Management
Corporate Sales/SME
Business
Direct & Indirect Sales
Social & Digital Marketing
ATL & BTL
Sales Channels
Franchise & Distribution
Management
Brand Marketing
Media Planning
Competitive Analysis
CSR Activities

5. Highlights…
 Successfully Launched 3G & 4G Network at
TongaCommunication Corporation.
 Re-StructuredCommercial team ofTCC and
also rollout new Huawei’s Network for both
GSM & Landline atTCC.
 Development of Brand Shop Initiative all across
MEA Region – A One Stop Shop for all LG
Products.
 Increase the retail presence and also alignment
them with company’s goal for maximize sales
profitability.
 Instituted variousTVC campaigns and expand
the exposure for six months with the allocated
budgeted amounts form different Business
Units.
 Conducted workshops for Marketing Managers
& PR Managers at Regional office to encourage
and motivated them to exhale their
performances in their subsidiaries. – LG
Electronics Regional Company 2012.
 Awarded “Best Performer 2010” shield for the
year 2010 at LG Electronics Pakistan.
 Awarded as “BestArea Manager” for the year
2007 at PakistanTelecommunication Company
Limited.
 Awarded as “Best Sales Man ofYear” for the
year 1995 at Instaphone (Pakcom Limited).

7. MANAGERSALES&MARKETING
TongaCommunicationCorporation
Highlights atTonga Communication
Corporation:
• Successfully launched 3G Mobile
Phones Services – Dec 2013.
• Revamp theCommercial team.
• Achieved the Gross Sales of 28.5M in
Year 2013-14
• Develop Customer Profile Data Base
• Increase theCustomer Satisfaction rate
to 95% and improves Customer’s
Awareness services
• NEWVAS application launched
• Developed New ImprovedTelephone
Directory
• Reduce Subscriber’s Acquisition Cost
from $665K in 2013 to $512K in 2014.
3G Network Launch
Back 2 School Campaign

8. Celebrating Christmas with Elderly
people
Back 2 School Campaign’sWinners
Ta Katai Block Party

9. RegionalManagerMarketing
LGElectronics,MiddleEast&AfricaRegion
• Received the “BEST EMPLOYEE OF THE 4TH QUARTER
2010”.
• Organized and Arranged the Dealer’s Annual Conferences in
2011 and 2012, to highlight and recognized the BEST
PERFORMING DISTRIBUTION.
• Planned, develop and executed ICC Cricket World Cup 2010
& 2011 –Consumer Promotions – The result was very
impressive and sent around 150 people to watch the
matches of this World Cup at West Indies and Sri Lanka.
• Planned and execute Online Campaign by launching a
“CHACHA CRICKET APPLICATION” during World Cup 2011
for consumers to get the updated scores of the world cup
matches.
• Generated the PR values worth more $2.5M from print,
electronics and online news releases and articles on LG
Home Cooking Regional Championship 2012.
• Generated Gross Sales worth of $5.7M from all product
categories but in particular with Flat Panel Displays
(LCD/PDP TV’s and mobile phones).
• Launched and Introduced New Distributor for Flat Panel
displays (TV’s) in Pakistan (LG-Ruba) in 2010.
• Launched 3D Cinema Smart TV’s in Pakistan.
• Launched LG-Media Club of Pakistan – an initiative to align
all the media into one platform and provide them with first
hand information about products and also give a social
platform to relax and enjoy their lives, which resulted in very
strong and deep relation within the media circles of Pakistan.
3D –Flat PanelTV Launch, Pakistan
SigningCeremony of Collaboration
with Etisalat, UAE.

10. LG Regional Chef Competition
Greenomics 2012, DubaiPR Conference 2013, Korea

12. REGIONALMANAGER SOUTH
WateenTelecomLimited
• Participated in ITCN Asia 2008 - Record
1000 sales in three days at the event.
• Increased the sales volume from 650
connections per months to 1200
months in just three months.
• Redesigned the backend sales support
to ensure more productivity from the
franchisee sales team.
• Launched company’s own outlets
across the region for more customer
friendly sales and customer services
staff.
• Also looked after the marketing
activities of the South Region
(Macrons). Arranging and organizing
different BTL activities at different
educational institutions, major market
places to acquire sales

13. SENIOR AREA SALES MANAGER
PakistanTelecommunicationCompany Limited
• Increased the sales volume from 2000
connections per months to 4500 per
months in just SIX months & exhaust the
BTS capacity within 18 months.
• Restructured the franchise/distributor
network and also enhance the retail
presence of PTCL for their products –
PTCL calling cards,V-fone Scratch cards
and Internet prepaid cards in the assigned
region (STR1 & STR5) by 120%.
• Redesigned the sales support to ensure
more productivity from the franchisee
sales team.
• Launches company’s own outlets across
the region for more customer friendly
sales and customer services staff.
0
10000
20000
30000
40000
50000
60000
2005 2006 2007 2008
Target
Ach

14. OTHEREXPERIENCES
 REGIONAL MANAGER SALES –
TELECARD LIMITED.
AUGUST 2003 - JUNE 2005
 MANAGER FRANCHISE
OPERATIONS - MOBILINKGSM
JAN 2000 – JUNE 2003
 DEALER SALES MANAGER -
PAKCOM LIMITED-
(INSTAPHONE)
FEB 1992 – DEC 1999.

16. How mycolleagues think aboutme!
Robert Nurgberg -
General Manager - Regional SmartTV
Business, LG Electronics
“I have worked with Imran for over a year
now, and have from day one been very
impressed with his work, and his personality.
Imran is highly professional, and target
oriented. I’ve been impressed by his ability to
work across teams and build strong
relationships – both internally as well as with
external partners. He is results driven, highly
focused, and has excellent people skills.
Imran shows a remarkable ability to think
solutions to challenges, and always beings
creativity and good spirit to his
work.” January 15, 2013
Mohammad Faraz Hashmi
Country Manager HR and Corporate Affairs,
LG Electronics
“I have known Mr. Zaki for the last two years,
working as Corporate Head of Brand
Marketing for LG Electronics. He has vision
and passion around simple standard global
systems and processes, which makes him the
very best professional in this area. He is
dedicated to his duties and could go extra
miles to get things done. However, and more
importantly, his leadership and
professionalism are his greatest assets. His
approach is practical and collaborative and his
ideas and solutions are local and global which
made LG a leading choice of professionals in
Pakistan. His experience in the Marketing
field is vast, which has proved his
international perspective and his ability to
thrive in multicultural environments.” March
26, 2011

17. Dimple Mitra
Owner, ADSS Marketing and
Communication
“It is a pleasure to work with Imran as he is
not just perseverant but also very detailed
about the work he undertakes. His patience is
an added virtue. He is encouraging and
compassionate with his colleagues and
teammates. He is articulate and clear in his
approach and objective. We look forward to
working with him again in the
future.” November 26, 2012
Maddan R Savant
Asst Marketing Manager - Brand
Marketing - Middle East & Africa
Region, LG Electronics (colleague)
“Imran comes from the strong background of
TELECOM with expertise in PR and MEDIA
Planning and Execution. He organizes his
work very well. with Experience and
expertise he will be an asset to the
organization” February 5, 2013

18. Qasim Khan
Manager FTTX
Strategy/Planning/Forecasting (FTTH, Metro
Ethernet Access Network Fiber),Wateen
Telecom
“Firstly, I can say Imran is a very friendly
person and a good human being. He has an
excellent ingredient of understanding
business. I have seen his remarkable
presentations. A person who is able to design
any type of business campaigns for which he
knows how to create fireworks which leave
speechless clarity augmenting business value
well balanced. Sales is his core as he
developed his life from the grassroots making
him sound technically, academically and
statistically.” August 13, 2009
Syed Muhammad Kashif
Senior Manager,WateenTelecom
“I found Imran as an involved and dedicated
colleague. Before him, there was hardly a
marketing campaign in the region while he
managed at least 02 full fledge product
shows only in one quarter. Besides his
strengths as a good working professional in
his expert area, he is an excellent individual
always caring for others and believes in team
deliverables instead of personal effort's
promotion. I found Imran as a true
professional, good co-worker and supportive
team-mate overall.” August 17, 2009

19. Tahir Khurshid
ExecutiveVice President Sales,
PakistanTelecommunication Company
“Imran reported to me and handled a very
difficult area, both geographically and
business wise for PTCLVWireless. During
the time I oversaw his work, Imran more
than doubled business volume and was
consistently amongst the highest target
achievers in the sales team. I whole
heartedly endorse him for increasing
positions of responsibility within the
Commercial arenas in particular.” April 30,
2009
Shabbir Hussain
ExecutiveVice President, Etisalat
(PTCL)
“Imran was part of my senior sales team
responsible for the southern telecom region.
Imran showed lot of commitment and drive
in pushing sales in his area. He always strived
to meet his targets, in spite of challenging
environments. He puts 100% commitment in
his work and strives to develop his team
members. He is an excellent team
player.” May 29, 2009

20. Shahid Hussain Bhutto
ExecutiveVice president, PTCL
“Imran has worked with me at PTCL. He is a
hardcore sales professional and worked
honestly and diligently. He was a useful
member of my regional team at south of
Pakistan, and I wish him success in all his
future endeavors.” August 13, 2012
Anis-ud-din Anwar
Manager Customer Services,Wireless
Local Loop, Pakistan
Telecommunication Company Limited
“During our work together within the same
group, me and Imran were continuously
interacting in matters related toWLL
services. Besides his very impressive sales
performance which earned him the best area
manager award, I was particularly impressed
by his customer focused approach. He goes
extra mile to ensure that the products and
services delivered to customers are fully
functional, readily available and any post-
sale issues faced by the customer efficiently
taken care of. Within the team, he is very
cooperative, friendly and an active
contributor.” May 29, 2009

22. GREEN LAKE UNIVERSITY – FLORIDA, USA
• Master of Business Administration (Executive MBA) in Marketing,-2003
UNIVERSITY OF KARACHI — Karachi, Pakistan
• Master of Business Administration (MBA) in Marketing, Feb-1993
• Bachelor of Science (B.Sc) – Sciences, Aug 1987.

24. CURRENT ADDRESS:
FLAT NO.504, AL SAFA HEIGHTS
NO.1
F-11/2, MAIN MARKAZ
ISLAMABAD, PAKISTAN
M: +92345-3309558
E: zaki_imran@hotmail.com
imran.dcrc@gmail.com
Social Media Profiles;
 http://www.linkedin.com/in/imranzaki
 http://www.twitter.com/Imran_Zaki
 http://www.xing.com/Imranzaki
 http://www.facebook.com/zaki.imran
 Skype Id: imran.zaki69

26. CURRENT SITUATION OFPAKISTAN MARKET
• 72% of the consumers are using
SMARTPHONES
• 28% are using other phones.
• 77% of Smartphone users are 21 to 30
years old (infographic).
a) Android – 68%
b) iOS -24%
c) Windows – 8%
• Majority of Smartphone users -62%
connect with internet over WiFi only.
• 25% using mobile internet while on go.
• 12% smartphone users live without
internet.

27. Interestingly,accordingtoGrappetite,majorityofsmartphoneusersor41%ofusersconsumemorethanRs.500
permonthfortheircommunicationneeds,whichismorethanthedoubleofwhatan averagePakistanimobile
phoneuserspendspermonth.

28. SMARTPHONE‘S USERS TRENDS;