Discover Your Searchability factor

1. SEARCHABILITY
FACTOR
Discover Your

2. About Eugene The SEO King Macarius
• Former Digital Director of Standard Chartered Bank, Retail
Banking in Singapore.
• Digitalisation efforts of the Catholic Church in Singapore:
infrastructure setup, website & social media presence.
• Prior experiences are Implementation of Customer
Relationship Systems and Shopper Loyalty Programmes as
well as consulting the lawyers on PDPA implementation for
major shopping mall groups in Singapore.
• Avid Digital Marketing Strategist as well as a Certified
Search Engine Optimization (SEO) Principal Consultant &
Coach. - SEO King
• Manages 360 Digital Marketing Campaigns for
corporations and Small Medium Enterprises (SMEs) to
create a Digital Footprint to Attract, Engage and Retain
more customers.
• Mentor for Lithan Academy for the Professional Diploma in
Digital Marketing Implementation.
• Mentor for Republic Polytechnic - Entrepreneurship
Community Mentorship Scheme

3. IMPORTANCE OF BEING
FOUND ON SEARCH
• Increases Visibility
• Enhances User Trust
• Increases Website Traffic
• Higher Website Traffic will lead to
more conversions to sales.
• Improved Customer Experience on
Website.

4. WHAT IS
SEARCHABILITY
Searchability = State of being
searchable
WAYS IN WHICH PEOPLE SEARCH FOR
INFORMATION?
• Youtube Search
• Facebook Search
• Instagram Search
• LinkedIn Search
• Google Search

5. 1. Don’t Know
Your Existence 2. Know -> Remember
3. Like -> Trust
DIFFERENT STAGES
OF SALES

6. 5. Shout - Be Your Brand Advocate
4. Get Sales -> Repeat Sales
DIFFERENT STAGES
OF SALES

7. START VISIBILITY
BRANDING MORE EXPOSURE AUTHORITY
BRAND RECALL
( SERVICE RETENTION )
ADVOCACY SALES
REPEAT SALES
THE CUSTOMER JOURNEY
AND SEARCHABILITY
Don’t
Know
Your
Existence
Starts to
Take
Notice of
You!
Know You!
(Product,
Service)
Starts to
Remember
You!
Like You!
(Product,
Service)
Trust You!
(Product or
Service)
Buy From
You! (Get
Sales)
Buy MORE
From You!
(Get Sales)
Shout or
Promote
for You!

8. MARKET, AUDIENCE
& COMPETITOR
(UNDERSTANDING THE MARKET)
THE SEARCHABILITY BLUEPRINT
MARKET
POSITIONING
ANALYSIS
Define the Market
Zoom to the Sub Niche
Identify the Niche
Audience Personna
Can you map to a real person?
Varied Interest
Gender, Age
Who are the Top 3?
How they compare to me?
Online & Offline
Platforms they are on?
COMPETITOR
ANALYSIS
TARGET
AUDIENCE
ANALYSIS

9. BUSINESS & BRANDING
(MARKET POSITIONING)
TYPE OF
BUSINESS
TO DO
Bubble Tea!
Create your Blue Ocean!
First Mover Advantage Biz
U a Me-too Business?
Effect of the Pandemic
Value Propositions, Channels,
Customer Segments, Customer
Relationships.
Cost Structure & Revenue
Streams
Partners, Activities, Resources
Define a Business Model
Company Branding
As a Key Opinion Leader
As a Market Leader
Personal Branding
BUSINESS
STRUCTURE
ANALYSIS
BRANDING
EXERCISE
THE SEARCHABILITY BLUEPRINT

10. DESIGN, COPY
& KEYWORDS
(USER EXPERIENCE)
EFFECTIVE
USER EXP
DESIGN
The Use Of Colors & Fonts
Load Speed for Website & SSL
Mobile Optimised
Design Consistency
Effective Copywriting
Market, Target Audience &
Competitors
Keep it simple, Do not use
jargons, readable and easy to
understand.
Way audience consume content.
Platform Considerations
Buying Keywords
Property Agent & Financial
Consultants Application
Social, Google, Youtube
Strong Search Intent
EFFECTIVE
KEYWORD
STRATEGY
MAGNETIC
PERSUASION
THE SEARCHABILITY BLUEPRINT

11. The Searchability
Blue Print (A Recap)

12. GET INTO THE
MIND OF GOOGLE

13. WILL SEO BRING LEADS TO MY BUSINESS?
Which Came First the Google or the Yahoo?
• Search Result Relevancy: A query typed in Google provided
more relevancy than did Excite, Yahoo and other search engines.
• Redirected to other website, Yahoo kept to Yahoo platform.
• A focus on User Experience:
Google provided relevant information in relation to their search
queries.
• Indication of Relevancy: Sergei Brin and Larry Page thought links
and clicks as a sort of recommendation, an indication of
relevancy and value. No other search engine was doing this at
that point in time.

15. GOOGLE MADE ALGORITHM UPDATES
Google Panda
• FEB 2011
• On Page filter
to flag poor quality
content
• Mainly to handle
keyword stuffing and
sites with thin content.
• Outcome is to ensure
relevant results return
that have quality
content on sites.
Google Penguin
• APR 2012
• Off page penalty
to
flag sites with
spammy
links.
Google Pigeon
• JULY 2014
• Local search
update.
• Prominence of
local listings
based on
proximity & local
reference.
Google
Hummingbird
• SEPT 2013
• Conversational
Search.
• Understand user
search intentions
better.
• Understand
whole sentences
vs just individual
words.
Google RankBrain
• OCT 2015
• To better handle
never seen before
search queries.
• New Company or
New Property
Launch.
• Machine Learning
(AI) to better
understand user
search intent and
also sentiments.

16. What is an
Example of a
Searchable
Business?
A Live DEMO of How a Searchable Business
Appears in Google

17. Key Factors of SEO
& Google Core
Concepts
Module 4: What is SEO?

18. SEO that focuses on a specific area, rather than a national focus or at the
state, province or county level. It’s all about increasing your online
presence in your community and promoting your products or services to
local customers. Usually dependent on Google My Business, Company
Name, Address and Phone (NAP) to be listed in several directories
together with website.
Often, how well you rank on Google depends on your Google My Business
profile. This is where you include your address, business hours,
description, reviews and photos. The search engine results pages will look
at proximity, relevance, and prominence based on the user’s search query,
and select your business if you meet various requirements.
5. Local SEO
Video SEO usually refers to the complete process of the
optimization of videos on Youtube as well as the
optimisation of Youtube Channel attributes.
7. Video SEO (Youtube SEO)
Technical SEO refers to the actions performed to help search engines crawl
your website.
• A faster website speed is always better. Be sure to make your template
simple, limit redirects, and optimize your visuals.
• Mobile friendliness: Check your site on a mobile device to ensure that
it’s easy to navigate for any visitors coming via mobile.
• Site structure: Use the HTTPS hypertext, a user-friendly and consistent
URL structure, and consistent internal links.
1. Technical SEO
On-page SEO, also referred to as on-site SEO, is the process of
optimizing the content on your website. This includes your
keywords, headers, meta titles, meta descriptions, images, and
more.
Content SEO is all about the quality of the content and how
to make it better. Keywords, synonyms, contextual relevance.
3. On-Page SEO & 4. Content SEO
DIFFERENT TYPES OF SEO MARKETING
Everything that does not happen on your website. Most
off-page SEO work is focused on link building. If you’re
unaware, link building is the practice of getting other
reputable websites to link back to your site. For example,
press releases to reputable news sites.
2. Off-Page SEO
There are 2 aspects of Image Optimisation and they
are image optimisation for website and for Google
Photos. Website: Load speed, alt tags, image name;
Gphotos: Image name, description, album name.
6. Image SEO
8. eCommerce SEO: Navigation, Product names, Images,
Categories, Articles to be optimised.

19. Immediate Tips on
improving SEO for
your Business!
Effective SEO Hacks to bring
Leads For Your Business.

20. RECAP Here are instant tips that can enable you to improve SEO for
Your Business and get targeted leads.
• Hosting in same Country that your
main business area is from
(Loading Speed & Location).
• Keyword in Domain Name.
• Buy an SSL secured domain for
your site.
Domain & Hosting
• List your business in Google My Business. So
that this maps your business mentioned in
your website to a location.
• List in General Directories & Trade Specific
Directories using the same format for Business
Name, Address and Phone (NAP).
Local SEO (Location Optimisation)
• Beautiful Images ( too little text | too
large file size)
• Pay attention to Mobile Optimisation of
your website (Responsive Design).
• Take note of Website Load Speed. (big
images, un-necessary scripts and too
many plugins)
Website Optimisation
• Are you leaving money on the table by
not being in Youtube? Youtube is the 2nd
Largest Search Engine after Google.com
• Have a presence in Youtube and optimise
it for search.
Video Optimisation (Youtube Optimisation)
• Always write with readers in mind and then the
search engines.
• Ensure that you write in Topical Relevance and
Contextual Relevance.
• Optimise the image file names with keywords.
Content Optimisation
• Study where your competitors have their
presence in!
• Have a presence in Social Media.
• Have branded images in Google Photos.
Social Media, Images & Go-Live Technology
IMMEDIATE TIPS ON IMPROVING SEO FOR YOUR BUSINESS

21. Who thinks they
benefitted from
this ?
Effective SEO Hacks to bring
Leads For Your Business.

22. SEO
CERTIFICATION
COURSE
LEARN MORE

24. 2 Days SEO Certification
Course
• SkillsFuture Credit Eligible Course
• ITOL UK Certified, Exclusive for Asia
Date: 29 & 30 Nov (Mon & Tues)
Time: 8.30am to 5.30pm
Via: Zoom with Hands-on
https://SkillsFutureSEO.com
+65 96688875

32. 2 Days SEO Certification
Course
• SkillsFuture Credit Eligible Course
• ITOL UK Certified, Exclusive for Asia
Date: 29 & 30 Nov (Mon & Tues)
Time: 8.30am to 5.30pm
Via: Zoom with Hands-on
https://SkillsFutureSEO.com
+65 96688875