8. Semantic web News aggregators Social bookmarks Social Networks Search optimised releases Social Media Release Blogs Buzz monitoring Podcasting Video sharing Photo sharing Live casting Virtual worlds User Generated Content Microblogging (Twitter)
9. PR 1.0 is all about controlling the message and then broadcasting it PR 2.0 embraces transparency and encourages participation in networks and communities to spark conversations
15. Hurricane Katrina 2005 Traditional communication sources stalled American Red Cross started a blog 30-40 sec podcasts taken up by local radio Disaster pages placed on social sites ARC recruited volunteer bloggers
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18. Twitter is a free micro-blogging service that allows users to send "tweets"; of up to 140 characters long to the Twitter website, via mobile phone (SMS), instant messaging, or a third-party application such as Twitterrific or Facebook .
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20. Special Twitter-only offers directs followers to a web page www.delloutlet.com/twitter. The promotion will appear only for the offer time - typically until 11:59pm that evening. After that point, visitors are invited to become followers of Dell Outlet on Twitter.
22. Random House purchased an island on Second life Lunched Richard Dawkins – The God Delusion At first not much happened… But on the fourth day God arrived with a band of angels Six major national newspapers covered the story
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26. Online discussions were analysed identifying key authorities and topics of conversation. Research highlighted specific customer demands: • A clearer contract • Satnav/GPS • Enhancements to the loyalty programme
27. What happened next? A clearer contract Satellite Navigation Aston Martin loyalty incentive
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29. Since launching its blog in January 2007, Avis’s approval rating has increased by 200% eclipsing that of Hertz, one of its main competitors. In a sector growing at 1% p.a. Avis UK is achieving growth of more than 10%.
34. Is your content getting through? Content User Aggregator Search Not Relevant
35. The importance of Google Juice "Brands, or organisations or individuals have to be useful to people. If you're useful, you get attention in the form of links, which creates traffic which translates into Google juice. It's not about tricking search engines any more."
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37. The semantic web Title: Widgets and API's Image: http://www.kmp.co.uk/image.jpg Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community…. Semantic markup is probably the simplest way to create portable, machine-readable web content. A web page
38. Non semantic content <font size="24px“ color="blue"> Title </font> <br><br> <b> The first paragraph </b> <br><br> The second Paragraph The User Sees Title The first paragraph The second paragraph The Software Sees Title The first paragraph The second paragraph
39. Semantic content <h1> Title </h1> <p id=“preamble”> The first paragraph </p> <p> The second paragraph </p> Title The first paragraph The second paragraph The User Sees Heading: Title Paragraph - “preamble”: The first paragraph Paragraph: The second paragraph The Software Sees
46. Semantic and search optimised News Media sharing Company info Contacts info Archive news Downloads
47. Semantic and search optimised News Media sharing Company info Contacts info Archive news Downloads RSS E mail Aggregators Social sites Bookmarks Technorati
48. E mail targets Social links Social Bookmarks News aggregators Social Media Release Media sharing
49. Social Media Release Email Person receives/finds release Person uses SMR content to start conversations PressRoom Search Engines / News Aggregators Social Media Spaces Tracking
