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H2H + Inbound Marketing

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Publicado el

Charla realizada por Jordi Hernández, Director de Marketing Digital en la División de Formación del Grupo Planeta, sobre comunicación Human to Human e Inbound Marketing.

Esta sesión tuvo lugar dentro del evento Inbound Marketing Made in Madrid 2015.

Publicado en: Marketing
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H2H + Inbound Marketing

  1. 1. #immi15 @inbound_Madein H2H + Inbound Marketing Por: Jordi Hernández - @jordi_hc
  2. 2. #immi15 @inbound_Madein “La gente olvidará lo que dijiste, olvidará lo que hiciste… pero nunca olvidará como la hiciste sentir” – Maya Angelou De persona a persona. • Bryan Kramer • CEO de Pure Matter • TED Speaker y escritor del libro «Human to Human. #H2H »
  3. 3. #immi15 @inbound_Madein Los negocios no tienen emociones. Las personas sí.
  4. 4. #immi15 @inbound_Madein Los negocios no tienen emociones. Las personas sí.
  5. 5. #immi15 @inbound_Madein Las personas quieren sentir algo.
  6. 6. #immi15 @inbound_Madein Las personas quieren sentir algo.
  7. 7. #immi15 @inbound_Madein Las personas quieren sentir algo.
  8. 8. #immi15 @inbound_Madein Las personas quieren formar parte de algo más grande que ellos.
  9. 9. #immi15 @inbound_Madein Las personas quieren entender. ¿Quién? ¿Cómo? ¿Por qué? ¿Qué? ¿Cuánto?
  10. 10. #immi15 @inbound_Madein “La gente olvidará lo que dijiste, olvidará lo que hiciste… pero nunca olvidará como la hiciste sentir” – Maya Angelou Por eso:
  11. 11. #immi15 @inbound_Madein ¿Provocáis esto en vuestros usuarios?
  12. 12. #immi15 @inbound_Madein El verdadero objetivo de nuestro negocio. Esta marca: • Me entiende. • Me acompaña. • Me da sin esperar recibir nada a cambio. • Sabe lo que necesito en todo momento. =
  13. 13. #immi15 @inbound_Madein Gracias! Por: Jordi Hernández - @jordi_hc

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