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A Future-Proof Link Building Strategy: 4 Vital Ingredients

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The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.

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A Future-Proof Link Building Strategy: 4 Vital Ingredients

  1. 1. So SEO is dead and content is king...right? #sbpseo
  2. 2. It feels like we’re among the few remaining survivors Google #sbpseo Us
  3. 3. Let’s create lots of content and forget about SEO #sbpseo
  4. 4. But the truth is that SEO isn’t dead. Terrible SEO is finally getting punished and great content is being rewarded. #sbpseo
  5. 5. As SEOs, more is being expected from us. #sbpseo Moz.com
  6. 6. We’ve forgotten about what matters #sbpseo www.google.ie/about/
  7. 7. We’ve forgotten about what matters #sbpseo www.google.ie/about/
  8. 8. And no matter what we read… #sbpseo
  9. 9. And how difficult it may seem to be... #sbpseo
  10. 10. There’s still hope we can hold onto… #sbpseo BrightEdge’s Content Optimization 2014 Report
  11. 11. As great SEO is still being rewarded. #sbpseo
  12. 12. So even if it feels like Google doesn’t want to be friends with us... #sbpseo
  13. 13. So even if it feels like Google doesn’t want to be friends with us... #sbpseo
  14. 14. So even if it feels like Google doesn’t want to be friends with us... #sbpseo
  15. 15. We still need to stop doing crappy link building #sbpseo
  16. 16. We still need to stop doing crappy link building #sbpseo
  17. 17. And stop being lazy with our outreach emails… #sbpseo
  18. 18. And stop being lazy with our outreach emails… #sbpseo
  19. 19. And remember that if we’re afraid of Google then we’re probably doing something wrong. #sbpseo
  20. 20. We shouldn’t feel like this... #sbpseo Google Us
  21. 21. #sbpseo A Future-Proof Link Building Strategy: 4 Vital Ingredients
  22. 22. #sbpseo 1) Focus on traffic: Build your audience and not just links
  23. 23. 1) Focus on building your audience and not just links #sbpseo
  24. 24. Unless you’re a major publication, your content may struggle to get traction online. #sbpseo
  25. 25. Leverage the audience of websites with your target readership. #sbpseo
  26. 26. Look at social engagement levels and number of comments for recent posts. #sbpseo How many social shares and comments per article does the website receive?
  27. 27. Are they active on social media channels? #sbpseo
  28. 28. Are they active on social media channels? #sbpseo
  29. 29. Is the audience of this website relevant to your content? #sbpseo
  30. 30. Will a link or brand mention from this website help to drive awareness of your company? #sbpseo
  31. 31. #sbpseo 2) Build relationships: Help your customers and fellow industry practitioners.
  32. 32. 2) Build relationships with your customers and fellow industry practitioners. #sbpseo
  33. 33. 2) Build relationships with your customers and fellow industry practitioners. #sbpseo Me Kevin
  34. 34. 2) Build relationships with your customers and fellow industry practitioners. #sbpseo
  35. 35. Ask for help when you need it #sbpseo
  36. 36. Ask for help when you need it #sbpseo
  37. 37. Which of these two do you prefer? #sbpseo
  38. 38. Which of these two do you prefer? #sbpseo Domain Authority - 95 Domain Authority - 95
  39. 39. Relationship building can take many forms. #sbpseo
  40. 40. Relationship building can take many forms. #sbpseo
  41. 41. You will eventually get what you want. #sbpseo
  42. 42. #sbpseo 3) Identify what works: What content currently ranks and attracts links? Do better.
  43. 43. Use Buzzsumo to monitor best performing content across social networks. #sbpseo
  44. 44. Use Buzzsumo to monitor best performing content across social networks. #sbpseo
  45. 45. Use Buzzsumo to monitor best performing content across social networks. #sbpseo
  46. 46. Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them. #sbpseo
  47. 47. Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them. #sbpseo
  48. 48. Identify the link metrics for top performing content. #sbpseo
  49. 49. Identify the link metrics for top performing content. #sbpseo
  50. 50. Identify keyword search volume per topic. #sbpseo
  51. 51. Create better content in a more creative way than what already exists. #sbpseo http://builtvisible.com/messages-in-the-deep/
  52. 52. And ultimately you will benefit from the additional time and resources you invested in the piece. #sbpseo
  53. 53. #sbpseo 4) The most important ingredient...
  54. 54. 4) Focus on the user. Every time. #sbpseo www.google.ie/about/
  55. 55. Do you really believe your customer searches for content like this? #sbpseo
  56. 56. Stop creating terrible content… #sbpseo
  57. 57. Link out to others if it adds value to the article #sbpseo
  58. 58. Focus on topic relevancy when link building or Google may deem it unnatural. #sbpseo
  59. 59. Learn from other people in the industry www.pointblankseo.com #sbpseo www.backlinko.com www.linkbuildingbook.co m
  60. 60. #sbpseo

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