3 key ways to getting found on the internet and why you need to use them by Strange PR

1. Get Found With Inbound
3 key ways to getting found on the internet and why you
need to use them

2. Why you need to ‘Get Found’?
• Your potential clients are turning to the internet to find the answers to
their questions and frustrations. If they can’t find you, then you won’t
get their custom.
What you need to Get Found?
There are 3 key ways to getting
found on the internet:
• Blogging
• SEO
• Social Media
Combining all 3 methods optimises
your efforts and ensure you increase
your website traffic and leads.

3. Blogging
• Use your blogs to answer your customer’s questions and give them
the information they want. But, remember, your blog is not about
products.
Why you need to blog?
• B2B companies the blog generate
67% more leads
• Blogging at least 20 times a month
generates 4 times more leads
compared to companies that
only post a few times a month
• Companies with over 1000 followers
on Twitter get 6 times more website traffic

4. 4 Easy Tips for Starting to Blog
1. Headline news
Capture attention with an enticing
headline, to give a flavour of what the post is
about.
2. Creative content
Write interesting, remarkable content.
Answer the questions your customers are
already asking.
3. Add appeal
Break up the text with sub-
headings, bullet points and images to
make you blog more appealing to
read.
4. Customer Engagement
Give your readers every opportunity to
engage with you and your blog by having
social media sharing buttons and
encouraging comments.

5. Search Engine Optimisation (SEO)
• With more people using Search Engines to find the answers to their
frustrations, it’s vital to get onto that first results page.
Why you need great SEO?
• 46% of searches are to find out
about products and services.
• Social media promotes your
blog, helps with SEO and drives
traffic to your website
• Companies with over 1000
followers on Twitter get 6 times
more website traffic

6. 4 Ways to Begin Your SEO
1. Keyword Strategy
Compile a list of keywords and phrases
that your target audience are using to
find the answers to their frustrations.
2. Optimise your pages
Choose a keyword from your list and
optimise a page of your website around
it. Tailor the content so the keyword is in
the URL, page title, h1 and anchor text.
3. Set the meta keywords and descriptions
Search engines don’t rely on meta in the
rankings. But, the meta description is the
summary on the SERP.
4. Install Analytics
Use analytics, such as Google Analytics,
so you can benchmark your SEO efforts.

7. Social Media
• Social media connects you with potential clients and let’s you
engage with them in conversations.
Why you need social media?
• The conversation is happening,
even if you’re not part of it.
• Social media promotes your
blog, helps with SEO and drives
traffic to your website
• Companies with over 1000
followers on Twitter get 6 times
more website traffic

8. 4 Ideas to Get Started on Social Media
1. It’s about people
Social media communities are
about people, not the products
or brand they form around.
2. Research where people go
Find out where your target
audience are already talking
and join the conversation.
3. Equip with knowledge
Give your community access to
information that would otherwise be
difficult for them to find.
4. Listen and respond
Acknowledge participation. It is
a great way to show you’re listening
to people and value their views.

9. Discover more about how to Get Found
Contact Strange PR
http://www.strangepr.com
inbound@strangepr.com
+44 (0)1926 334003
@strangepr
Image credits: wordsmithbob.com, kutztownsbdc.blogspot.co.uk, wpbeginner.com, promodo.co.uk, drinkthis.typepad.com
socialmediaexaminer.com, decooda.com