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A Brief, Very Brief, Introduction to Task Based Models Indi Young [email_address] user experience design & research
What is a Mental Model?
What is a Mental Model? Fill coffee maker with water Take first glorious sip Go to cafe for beans Grind beans Clean out filter Find clean mug Wipe up counter Measure and scoop grounds
What a Mental Model Diagram Looks Like ,[object Object],[object Object]
You can use a mental model to define a product
Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yak yak kak yak yak yak yak yak yak yak yak yak yak...
 
Ah Ha!
Three Classes of Research Software Structure Information Architecture Content Location Contextual Information Contextual Marketing Gap Analysis Task Interviews Contextual Inquiry  Surveys Conceptual How things get done Interaction Design Interaction Flow Page Layout Nomenclature Prototypes Usability Testing Log Analysis Customer Feedback Card Sorting Ability What is understood or accomplished with a tool Visual Interpretation Branding Target Marketing Surveys Focus Groups Preference Interviews Card Sorting Preference Preferences, opinions, desires Uses Techniques Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossy Kitchen Advertisement
Define the Groups by Task ,[object Object],80-year-old grandmother 17-year-old teenage boy
Possible Segment Names from Other Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create a Dynamic Screener
Dynamic Screener - Bottom
Non-Directed Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak...
Interviews: Transcript After
Phone  vs.  Face-to-Face Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak...
[object Object]
Combing ,[object Object],[object Object],[object Object],[object Object]
Combing ,[object Object],[object Object],[object Object]
Grouping ,[object Object],[object Object],[object Object]
Task Analysis: Task Table
Task Analysis: Outline View
[object Object],[object Object],Mental Model: What It Looks Like
[object Object],[object Object],Mental Model: What It Looks Like
[object Object],[object Object],Mental Model: What It Looks Like
Mental Model: How It is Used ,[object Object],Proposal Template Proposal Submission Form Online Discussion Boards ,[object Object]
Mental Model: Horizon Chart –or- City Skyline ,[object Object],[object Object]
Time Out: Check Your Audience Segments ,[object Object],[object Object],[object Object]
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A Brief, Very Brief, Introduction to Task Based Models

  • 1. A Brief, Very Brief, Introduction to Task Based Models Indi Young [email_address] user experience design & research
  • 2. What is a Mental Model?
  • 3. What is a Mental Model? Fill coffee maker with water Take first glorious sip Go to cafe for beans Grind beans Clean out filter Find clean mug Wipe up counter Measure and scoop grounds
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  • 5. You can use a mental model to define a product
  • 6. Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yak yak kak yak yak yak yak yak yak yak yak yak yak...
  • 9. Three Classes of Research Software Structure Information Architecture Content Location Contextual Information Contextual Marketing Gap Analysis Task Interviews Contextual Inquiry Surveys Conceptual How things get done Interaction Design Interaction Flow Page Layout Nomenclature Prototypes Usability Testing Log Analysis Customer Feedback Card Sorting Ability What is understood or accomplished with a tool Visual Interpretation Branding Target Marketing Surveys Focus Groups Preference Interviews Card Sorting Preference Preferences, opinions, desires Uses Techniques Data
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  • 14. Create a Dynamic Screener
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  • 18. Phone vs. Face-to-Face Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak...
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Editor's Notes

  1. Both