3. What is a Mental Model? Fill coffee maker with water Take first glorious sip Go to cafe for beans Grind beans Clean out filter Find clean mug Wipe up counter Measure and scoop grounds
9. Three Classes of Research Software Structure Information Architecture Content Location Contextual Information Contextual Marketing Gap Analysis Task Interviews Contextual Inquiry Surveys Conceptual How things get done Interaction Design Interaction Flow Page Layout Nomenclature Prototypes Usability Testing Log Analysis Customer Feedback Card Sorting Ability What is understood or accomplished with a tool Visual Interpretation Branding Target Marketing Surveys Focus Groups Preference Interviews Card Sorting Preference Preferences, opinions, desires Uses Techniques Data