Indusblue is an iPhone app company, focused on user interface (UX) innovation. We\'ve create apps for MTV concerts and the official Vancouver Olympics 2010.
4. OUR TEAM
Indusblue has 17 full-time passionate,
dedicated, experienced employees
based out of Toronto’s Liberty Village
5. THE MOBILE LANDSCAPE
• Our audience are smartphone users
• Smartphones constitute 20% of the mobile
marketplace in Canada
• Of that, 70% are BlackBerry, and 20% are
iPhone devices. The rest are a mixed bag.
7. BLACKBERRY
• BlackBerry users are data, utility, and social
network driven
• Apps are generally content-based
• BlackBerry App World pales in comparison
to the iPhone App Store
8. THE iPHONE
• Bell and Telus are now iPhone carriers
• 65% of mobile browsing is done on the iPhone
• Multiple devices available with identical
characteristics – iPhone and iPod Touch
9. BLACKBERRY – BUILD MOBILE
-FRIENDLY WEBSITES
iPHONE – BUILD AN APPLICATION
IF THE STRATEGY & BUDGET FIT
10. OUR EXPERIENCE
MuchMusic Concerts iPhone Application
• View upcoming concerts based on GPS location
• View concert venues via a mapping tool
• Save to favourites
12. OUR EXPERIENCE
Vancouver 2010 Official Olympic App
Metrics (17 day total)
- No. of downloads = 250,000 +
- Unique sessions = 3.75 Million
- Avg. page views per session = 11
- Total number of impressions =
41.25 million
13. OUR EXPERIENCE
MTV/BlackBerry The Aftershow Mobile Site
• Aggregated and merged Twitter and News feeds
• Video feed
• Ticket signup
• Downloadable wallpapers
15. AD UNIT INTEGRATION
Indusblue has worked integrating DART
into microsites, Flash applications, ad
units, and site wrappers.
16. CANADIAN MOBILE APPS
Globe and Mail – iPhone Application
• Read and rate articles
• Post articles via Facebook Connect or Twitter
• Uses Spreeder as an alternative to normal screen-reading
17. CANADIAN MOBILE APPS
Foodtv.ca – Blackberry Application
• Browse and search recipes
• Save recipes to personal profile
• Recipes indexed by show
• Great visuals – large imagery
18. CANADIAN MOBILE APPS
CBC Radio – iPhone Application
• Listen to audio livestreams
• Browse and listen to archived content
• Sleep timer
19. IDEAS
Entertainment News
• Create content-based • Data visualization
social conversations • Event-based news and
• Challenge-a-friend content driven
style mobile games, applications
connected via
Facebook
20. HOW DO WE WORK
Indusblue works with their partners on a
per-project basis.
We have the flexibility to build and
license applications based on need