Content Marketing is not a campaign, it's a Committment

1. CONTENT MARKETINGC O N T E N T M A R K E T I N G I S A C O M M I T M E N T , N O T A
C A M P A I G N .
This stage add value to nature of the content
and tell stories about brand. Blog or video
content is used to improve relevance, gain
trusted advisor status, and increase product
consideration
As a Content Marketing Strategy, Focus on blogging, website content, articles, photos,
videos, white papers, infographics, case studies and how-to-do guides to spread awareness
of your brand. The idea is to communicate to the customers on a regular basis and keep the
brand alive in their minds. This is a proven way to inspire loyalty and increase business.
At this stage gain insights of customer,
competitors, partner sentiment by doing
social listening. It helps in providing
direction to marketing ideas, product
promotions, etc.
Listen Create
Share
Share content including blog posts, research
reports, articles, industry best practices,
articles, whitepaper, social media releases,
customer & how-to videos on Twitter,
Facebook, LinkedIn, Pintrest, slideshare,
YouTube, Digg, etc.
Engage
Impact perception by responding to social
conversations - solve problems, correct
inaccuracies, ignite fans, encourage
advocates, gain referrals, demonstrate
willingness to help.
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