Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Content Marketing

Content Marketing is not a campaign, it's a Committment

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Audiolibros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo
  • Sé el primero en comentar

Content Marketing

  1. 1. CONTENT MARKETINGC O N T E N T M A R K E T I N G I S A C O M M I T M E N T , N O T A C A M P A I G N . This stage add value to nature of the content and tell stories about brand. Blog or video content is used to improve relevance, gain trusted advisor status, and increase product consideration As a Content Marketing Strategy, Focus on blogging, website content, articles, photos, videos, white papers, infographics, case studies and how-to-do guides to spread awareness of your brand. The idea is to communicate to the customers on a regular basis and keep the brand alive in their minds. This is a proven way to inspire loyalty and increase business. At this stage gain insights of customer, competitors, partner sentiment by doing social listening. It helps in providing direction to marketing ideas, product promotions, etc. Listen Create Share Share content including blog posts, research reports, articles, industry best practices, articles, whitepaper, social media releases, customer & how-to videos on Twitter, Facebook, LinkedIn, Pintrest, slideshare, YouTube, Digg, etc. Engage Impact perception by responding to social conversations - solve problems, correct inaccuracies, ignite fans, encourage advocates, gain referrals, demonstrate willingness to help. infidirect.com

×