Espresso is a full-service marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade.
We call our “secret sauce” brand infiltrationTM—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse.
See more examples of our work at
http://www.brandinfiltration.com/portfolio
2. Espresso is a full-service marketing agency that has been
creating memorable online and offline experiences for clients
like Samsung, Nike Bauer, Sprint, and the United Way
for over a decade.
We call our “secret sauce” brand infiltrationTM—a cost-effective
blend of digital, social, experiential, and traditional marketing
tactics designed to ignite conversations and fuel word-of-mouth
and word-of-mouse.
See more examples of our work at
http://www.brandinfiltration.com/portfolio
5. 2. New marketing isn’t a single event or website or technology.
New marketing treats every interaction, product, service
and effect as a form of media.
Seth Godin
Meatball Sundae: Is Your Marketing out of Sync?
http://www.brandinfiltration.com/portfolio/work/consultec-moving-notice
6. 3. Brands that rely too heavily on mainstream media,
or that are not exploring new technologies
and connection points will lose touch.
Jim Stengel
Gobal Marketing Officer
Procter & Gamble
http://www.brandinfiltration.com/portfolio/work/walk-a-mile-in-her-shoes-toronto
8. 1. Time spent on social networks
is growing at 3x the overall internet rate,
accounting for ~10% of all internet time.
9. 2. We trust our friends more than we trust anything
marketers (or brands) tell us—by a whopping margin.
10. 3. By 2010, Millennials will
outnumber Baby Boomers.
These “Digital Natives” have
never known life without ATMs,
the Internet, or 24/7 TV.
They have more online “friends”
than real ones, and they already
wield $350 Billion in buying
power.
16. The typical paid TV ad campaign costs $1,000,000 for the creative and $25,000,000
for the media buy. That’s $26,000,000 to reach roughly as many people for 30-60
seconds.
A typical brand infiltrationTM campaign costs $250,000 for the creative and
$250,000 for the media buy (and often much less). And that $500,000 investment
gets 30 Million people to actually interact with the application, product, or
website—to experience it, in other words—for upwards of 8 minutes.
JUST SAYIN’.
17. get to know us better. please.
BOSTON
Marta Kagan | Managing Director, US
e: marta@brandinfiltration.com
t: @mzkagan
p: 617 771 8362
TORONTO
Jacquelyn Corbett Cyr | CEO
e: jacquelyn@brandinfiltration.com
t: @infiltrators
p: 416 620 6773 x 0214
WWW
http://brandinfiltration.com
http://www.slideshare.net/infiltrators