1. How to Effectively Use Twitter for
Lead Generation

2. Overview
•Even though social media was originally created to help people
stay in touch with family and friends, it has become the perfect
marketplace for companies to talk to each other and their
customers to better grow their businesses.
•Because of the fast pace Twitter employs, it can be the perfect
option to stay on top of communicating quality content about
your business.
•When you make use of Twitter, you will be able to quickly
compose messages that will be better able to reach your intended
audience, helping you with lead generation that is essential to
growing your business.

3. Benefits
•Because of the fast pace Twitter employs, it
can be the perfect option to stay on top of
communicating quality content about your
business.
•When you make use of Twitter, you will be
able to quickly compose messages that will be
better able to reach your intended audience,
helping you with lead generation that is
essential to growing your business.

4. Tweets for Searches
•A great method for using Twitter
as lead generation tool is by
creating promoted tweets that will
show up in the searches.
•Creating a promotion or two that
is detailed in two to three tweets
will allow you to reach a great
number of users. Make sure you
use several keywords for these
campaigns to help people more
easily find you when they search.
•It is also important to make sure
the tweets you create is relevant
and timely.

5. Tweets for Searches
•When you choose to run promoted tweets in
searches for this social media network, it is
important to pay attention to major events in
your industry.
•When major events occur, Twitter will be
overrun with people looking for information.
Take advantage of this increased traffic.
•Make use of event-specific hashtags and join
the conversation to help build your lead
generation efforts.

6. Tweets for Timelines
•Another way to utilize Twitter for lead
generation is ensuring that your
business makes use of promoted tweets
in timelines.
•By doing so, you are targeting the
people who are following you, as well as
other users who have similar interests to
your followers.

7. Tweets for Timelines
•To have the biggest impact with timeline
focused tweets, you need to make sure the
content is timely and something that will
engage your readers to interact with you.
•All you need to do is set up a series of tweets
that will be rotated through the timeline for a
set period of time before you set up a new
social media campaign.

8. Messages
•Engage in other conversations to
become an active participant and earn
yourself more followers and leads.
•Don’t be afraid to join in on fun posts
and other conversations, especially
those that are started by your
followers. They will appreciate that
you are paying attention to what they
have to say, even when it doesn’t
relate to your business.

9. Messages
•Your goal in using any social media for lead
generation is to contribute useful
information.
•This includes retweeting posts you find
that are relevant to your business and
useful to your followers.
•However, it is still important to make sure
you also write your own content.

10. Messages
•Only promote your business about 20
percent of the time. The other 80 percent
should be fun, engaging posts.
•For every nine tweets that are related to
your industry in general or your topics of
interest, post one about your business
specifically.

11. Managing Results and Tracking
•Being able to track your results is an
important aspect of using Twitter for lead
generation.
•One of the best ways to track your progress is
to review the feeds of anyone who starts
following you so you can learn how to better
engage them.
•Another important thing to do is to track your
lead conversion rate, keeping close track of
how many Twitter leads convert to sales.

12. Let’s Get Started
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