1. ShareThisIntroduction ShareThis presents Social influence: A new dimension of marketing. ShareThisIntroduction

2. Introduction to ShareThis Social Influence How do we measure? How do we engage? Q&A social media marketing agenda

3. social influence measurement today Examples of viral & influence (Preface - this presentation was done BEFORE Klout raised $8.5mm from KP  ) video most likes followers blog traffic At one time these have been interesting metrics….

5. Viral video views = “bored at work” network (I do actually enjoy the occasional Flaming Sambuca, but no marketer really cares!)

6. “Likes signify nothing more than digital bumper stickering” – (I like the Irish Goodbye on Facebook…)

9. Top 1% percent is most influential, here is why:

10. 90/10 rule = Top 1% percent of sharers account for a largely disproportionate amount of all socially driven traffic

11. Top 1% have an average ‘clicks per share’ ratio incrementally higher than the remainder of the audience

13. Paid tweets

15. The targeting technology and identification has sprinted passed the engagement

17. ShareThis brings the conversation to an influencer in an ad experience and allows them to engage (share, comment, like, view) in the same way that they have proven to engage with content

19. @AndrewDumas andrew@sharethis.com Facebook.com/andrewdumas KIT linkedIn: andrewdumas Andrew Dumas