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HOW TO SET UP MONITORING
GOALS THAT MATCH YOUR BRAND
PERSONALITY
Loic Moisand
CEO & Co-founder
SYNTHESIO
Twitter @loicmo
G...
Loic Moisand – SYNTHESIO - @loicmo
Personality # 1
The Boring Brand
THE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
Average
Low
Low
Low
SOCIAL PROFILE FOR THE BORING B...
CREATE FUN!
Loic Moisand – SYNTHESIO - @loicmo
KEEP IT SIMPLE.
Loic Moisand – SYNTHESIO - @loicmo
THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
High
High
Average
Low
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE FUNCTI...
CREATE ONLINE CUSTOMER SERVICE
EXPERIENCES
Loic Moisand – SYNTHESIO - @loicmo
USE AN ENGAGEMENT PLATFORM
Loic Moisand – SYNTHESIO - @loicmo
MEASURE ENGAGEMENT ROI
Loic Moisand – SYNTHESIO - @loicmo
THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo
high
Average
high
high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE EXCIT...
NURTURE YOUR COMMUNITY
Loic Moisand – SYNTHESIO - @loicmo
OPTIMIZE YOUR CAMPAIGNS
Loic Moisand – SYNTHESIO - @loicmo
THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
Very high
average
high
Very high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR...
REASSURE
Loic Moisand – SYNTHESIO - @loicmo
FIND INSIGHTS
Loic Moisand – SYNTHESIO - @loicmo
Loic Moisand – SYNTHESIO - @loicmo
Global Social Media Monitoring
YOUR BRAND HAS DIFFERENT FACETS
AND CHALLENGES
YOUR MONITORING SOLUTION HAS TO
DEAL WITH AL...
Four Personalities of Brands Online - Loic Moisand Synthesio
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Four Personalities of Brands Online - Loic Moisand Synthesio

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Four Personalities of Brands Online - Loic Moisand Synthesio

  1. 1. HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND PERSONALITY Loic Moisand CEO & Co-founder SYNTHESIO Twitter @loicmo Global Social Media Monitoring
  2. 2. Loic Moisand – SYNTHESIO - @loicmo
  3. 3. Personality # 1 The Boring Brand THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
  4. 4. Volume of Buzz Intensity of Sentiment Social Media Presence Engagement Average Low Low Low SOCIAL PROFILE FOR THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
  5. 5. CREATE FUN! Loic Moisand – SYNTHESIO - @loicmo
  6. 6. KEEP IT SIMPLE. Loic Moisand – SYNTHESIO - @loicmo
  7. 7. THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  8. 8. High High Average Low Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  9. 9. CREATE ONLINE CUSTOMER SERVICE EXPERIENCES Loic Moisand – SYNTHESIO - @loicmo
  10. 10. USE AN ENGAGEMENT PLATFORM Loic Moisand – SYNTHESIO - @loicmo
  11. 11. MEASURE ENGAGEMENT ROI Loic Moisand – SYNTHESIO - @loicmo
  12. 12. THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
  13. 13. high Average high high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
  14. 14. NURTURE YOUR COMMUNITY Loic Moisand – SYNTHESIO - @loicmo
  15. 15. OPTIMIZE YOUR CAMPAIGNS Loic Moisand – SYNTHESIO - @loicmo
  16. 16. THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  17. 17. Very high average high Very high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  18. 18. REASSURE Loic Moisand – SYNTHESIO - @loicmo
  19. 19. FIND INSIGHTS Loic Moisand – SYNTHESIO - @loicmo
  20. 20. Loic Moisand – SYNTHESIO - @loicmo
  21. 21. Global Social Media Monitoring YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM Loic Moisand – SYNTHESIO - @loicmo

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