Ykone - Influencer Marketing Presentation for Under The Influence by Influencer Marketing Hub (https://influencermarketinghub.com)

3. CREATED BY
The International Influencer Marketing Agency
for Beauty, Fashion & Luxury Brands
WHO WE ARE
Ykone was created in 2008 with the aim of helping the most creative
brands to design and bring their social media strategy and influencer
marketing to life. We help brands reach their audiences in the most
effective way by capitalising on influencer creativity and the power of
social networks.

4. CREATED BY

5. CREATED BY
CARTIER JUSTE UN CLOU

6. CREATED BY
CARTIER : LE CUBE

7. CREATED BY
Instagram has become increasingly
saturated with content that abides too
religiously to its digital commandments.
We all know that conformity is the enemy
of growth. This deadly harmony hides
your content making it invisible to the
consumer eye. Content risks being lost
among the ocean of serums, BB creams
and night oils…
instagram is getting
boring !

8. CREATED BY
It is important to re-invent, re-create and
to challenge the codes of beauty and its
representations.
A creative campaign exudes an
emotion, and uplifts your consumer into
the textures, the colours, and endless
possibilities embodied in your product.
Once achieved, congratulations
because you have now transformed your
brand from a static object to a product
with a soul.
to survive,
you need to step up
your creative game

9. CREATED BY
how to survive ?
SHISEIDO - WASO

10. CREATED BY

11. CREATED BY
all things beautiful
come from nature
is the claim of this
campaign

12. CREATED BY
« being myself is the
true beauty »
unexpected profiles,
out of ordinary,
duality
naturality & respect
genuine beauty
focus on beautiful
comparisons between
human and nature

13. CREATED BY
content created
for Waso with an influencer
during a blog trip in Japan with a
photographer
content created
for Waso with an influencer
during a blogger’s trip in
Madera with a photographer

14. CREATED BY
content created
for Waso with an influencer
during a blog trip in Japan with a
photographer
content created
for Waso with an influencer
during a blog trip in Madera
with a photographer
the image is
static, it lacks
movement
the background is foggy, which
dismisses the natural essence of the
brand DNA and makes it difficult to
identify the iconic location
the styling of the
influencer is
incoherent with
the brand’s
aesthetics
the location
matches the
brand’s
aesthetics
and the
freshness of
the product
the styling
matches the
brand
the presence of
several shots
adds a sense of
movement to the
campaign

15. CREATED BY
the tokyo
location is not
clearly
identifiable,
which is a key
component
to the
campaign
the styling of the
handbag does
not match the
aesthetics of the
brand
the image lacks an
emotion, and steers into
looking like a product
shot that can pass for any
other brand
the location,
the colour
palette and
styling are all
c o h e r e n t
a n d
compliment
each other
t h e v i d e o
format injects
l i f e a n d
movement to
the campaign
the gestures and
body language
are poetic and
refreshing
content created
for Waso with an influencer
during a blogger’s trip to Japan
with a photographer
content created
for Waso with an influencer
during a blogger’s trip to
Madera with a photographer

16. CREATED BY
to illustrate, the product is
replaced by another brand,
showcasing the lack of added
value offered to the brand by
this shot.

17. CREATED BY
what is the difference between
the content ?
SHISEIDO - WASO

18. CREATED BY
content created by
another Agency
content created by
Ykone Agency
the creativity

19. CREATED BY
content created by
another Agency
a creative campaign with rich
storytelling that creates an emotion, a
connection and makes the consumer
feel inspired.
a simple and very basic product
placement that does not echo
neither the campaign nor the
brand’s identity
content created by
Ykone Agency
the chosen
influencer for
this campaign
does not
exhibit the
personas
usually shared
by the brand
the iconic
Tokyo location
is not visually
present
the influencer’s body language, hair
colour, natural skin complexion reflect
the imagery usually shared by the
brand

20. CREATED BY
how do the engagement rates compare?
WASO

21. CREATED BY
average engagement
rate/post for
campaign run by a
traditional agency
2,5% 4,6%average engagement
rate/post for the
content created by
Ykone

22. CREATED BY
the recipe for a one-of-a-kind campaign that
touches people’s emotions
WASO

23. CREATED BY
concept
elementsofnature
5
5 moments of nature, 5
moments of beauty. A
visual experience inspired
by the Waso range, without
rules, without borders,
without limits. An
exploration of beauty’s
forms, techniques, and
images. A unique
perspective, both visual
and intellectual, immerse
and sensorial, a digital UFO.
5 snippets of nature
a powerful concept
that respects the DNA
of the brand

24. CREATED BY
willycartier
willycartier all things beautiful come from nature.
thank you to @shiseido for making me part of this
incredible experience. Loving the new Waso line.
5 instagram posts
content produced
5 Instagram posts which
take inspiration from the 5
moments of nature. These
collages will present the
i n f l u e n c e r a l o n g s i d e
nature, through photos
layered with videos, videos
layer with photos, through
horizontal formats, and
vertical formats… there
are no rules. The content is
organic, ever changing. l a unique visual identity
that stands out of the
crowd

25. CREATED BY
frecklesnur
content produced
5 instagram posts
frecklesnur all things beautiful come from nature.
thank you to @shiseido for making me part of this
incredible experience. Loving the new Waso line.
The posts won’t all appear
at once - they will blossom
organically, nourishing the
feed as each is posted in
a form of echo, one
reflecting another.
a posting schedule that
respects the art of timing

26. CREATED BY
location scouting
spain
la murala roja
unprecedented
location
the location and filming resources are key aspects
that can make or break the campaign: once
well-chosen to match the brand’s DNA, the
concept mood and feel, and the influencer’s
personality, the campaign can move the viewers
with overwhelming emotion.

27. CREATED BY
what about the product?
a product oriented strategy
In the middle of the
collages, the product will
appear and disappear.
The product shots will show
product applications,
whether in the traditional
way, or whether in a more
unexpected, rule-defying
manner. In each case, the
product is clearly present.
It is a part of the story, of
the universe.
natural, organic
product placements

28. CREATED BY
Christoph Schaller - Germany
@christophschaller
The content produced by Christoph and published by the influencers will be experimental and
revolutionary, while always remaining faithful to the brand’s DNA and universe. It will be inspired by
nature: organic, unique, unexpected. The posts will be so much more than clichéd shots of water,
they will encompass nature in its entirety, from flowers blossoming in a commercial building to the
rawness of storms.
The influencers will be publishing collages, as the format reflects this unexpected movement and
organic development. The collages will layer static shots and videos, whether a video with a photo
underlay, or vice versa, or even two videos layered together. These collages will then be presented
in all sorts of sizes, whether landscape, portrait or square.
Christoph will be using both a Canon 5D and a Super 8 to create this content, and will include wide
angle shots, as well as close-up details.
the talent
unprecedented
resources
For this campaign, a super8 camera was
used to ensure that the vintage effect is
achieved. This feature made the final
results incontestable, but also inspired
the influencer to test out new mediums.

29. CREATED BY
a cast of influencers that reflect both the campaign
and the unique nature of the brand DNA
WASO

30. CREATED BY
+ 203K
followers
+ 1.43%
engagement
Nuria Val
@frecklesnur
A globetrotter inspired by wanderlust, Nuria’s atypical and incredibly
recognisable beauty has travelled between the four corners of the
world. She is a model and creative director, never without her camera.
Spain
https://www.instagram.com/frecklesnur/

31. CREATED BY
+ 148K
followers
+ 3.21%
engagement
Miranda Makaroff
@mirandamakaroff
Miranda’s personality seems slightly jarring with her love for crazily bright
colours. She always has her head in the clouds, but is simultaneously an
incredibly talented actress, fashion designer, and musician.
Spain
https://www.instagram.com/mirandamakaroff/

32. CREATED BY
+ 148K
followers
+ 3.21%
engagement
Miranda Makaroff
@mirandamakaroff
Miranda’s personality seems slightly jarring with its love for crazily bright
colours. She always has her head in the clouds, but is simultaneously an
incredibly talented actress, fashion designer, and musician.
Spain
https://www.instagram.com/mirandamakaroff/

33. CREATED BY
diffuse the content across different formats:
photos, video, insta shots and PR
WASO

34. CREATED BY
15/10/2017
2,485 likes,
29 comments,
1.33% engagement
Miranda Makaroff
19/10/2017
10,764 likes,
72 comments,
5.73% engagement
23/10/2017
3,792 likes,
49 comments,
2.03% engagement

35. CREATED BY
10/09/2017
8,748 likes,
42 comments,
4.65% engagement
10/10/2017
3,370 likes,
37 comments,
1.80% engagement
12/10/2017
2,656 likes,
8 comments,
1.41% engagement
Miranda Makaroff

36. CREATED BY
30/10/2017
9,579 likes,
68 comments,
3.59% engagement
Cami Hawke
23/10/2017
9,269 likes,
27 comments,
3.46% engagement
18/10/2017
7,138 likes,
20 comments,
2.66% engagement

37. CREATED BY
07/10/2017
12,572 likes,
60 comments,
4.70% engagement
11/10/2017
5,836 likes,
25 comments,
2.18% engagement
Cami Hawke

38. CREATED BY
20/10/2017
719 likes,
12 comments,
1.33% engagement
24/10/2017
225 likes,
3 comments,
0.63% engagement
Christoph Schaller
30/10/2017
187 likes,
2 comments,
0.52% engagement

39. CREATED BY
19/09/2017
387 likes,
2 comments,
4.65% engagement
12/10/2017
216 likes,
3 comments,
1.80% engagement
Christoph Schaller
17/10/2017
170 likes,
2 comments,
1.33% engagement

40. CREATED BY
SHISEIDO - WASO
2
INFLUENCERS PUBLICATIONS REACH INTERACTIONS
11 495.4K 76.6K
ENGAGEMENT RATE
4.6%

41. CREATED BY
creativity brings life
consistency
emotions
engagement
to your campaign

42. @ykoneagency
@olivierbillon