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Visualizing Customer Segments

Tips how to illustrate customer segments, various client profiles. (source: https://www.infodiagram.com/diagrams/customer_profile_formal_silhouettes_ppt_clipart.html )
Visualizing client groups by age, RFM segmentation, by customer value, purchase recency, frequency or monetary. Example data visualizations using different icons, colors and client labels.

Visualizing Customer Segments

  1. 1. Customer Segments
  2. 2. How to present various client types?
  3. 3. Use visual representation of a client groups and customer profiles. How to present various client types?
  4. 4. Use visual representation of a client groups and customer profiles. Some examples… How to present various client types? Just apply various icons, colors, labels
  5. 5. Customer segmentation by age
  6. 6. Customer segmentation by age Children
  7. 7. Customer segmentation by age Children Teenagers
  8. 8. Customer segmentation by age Children Teenagers Adults
  9. 9. Customer segmentation by age Children Teenagers Adults Seniors
  10. 10. Customer segmentation by age Children Teenagers Adults Seniors
  11. 11. Customer segmentation by age & interests
  12. 12. Customer segmentation by age & interests SportMusic Movies
  13. 13. This is a part of presentation resources we create with our contributors.
  14. 14. This is a part of presentation resources we create with our contributors. Check more presentation resources. Visit us, help us create new ones at infoDiagram.com (click to open)
  15. 15. This is a part of presentation resources we create with our contributors. See more examples… Check more presentation resources. Visit us, help us create new ones at infoDiagram.com (click to open)
  16. 16. Customer segmentation by importance
  17. 17. Group clients by importance VIP VIP
  18. 18. Group clients by importance VIP VIP Gold Gold
  19. 19. Group clients by importance VIP VIP Gold Gold Silver Silver
  20. 20. Group clients by importance VIP VIP Gold Gold Silver Silver X… Y…
  21. 21. Assign other values you use recency, frequency, monetary value
  22. 22. By client recency 2+ months 2-8 weeks Last week
  23. 23. By purchase frequency 2+ months 2-8 weeks Last week
  24. 24. By monetary - client wealth or purchase value < $10k < $10k > $10k > $10k
  25. 25. Data visualization examples
  26. 26. Example: Average Number of text messages per month 3500 1800 900 700 400 150 50 13-17 18-24 25-34 35-44 45-54 55-64 65+ 560 810 Male Female Source: Exemplarydat a, editable chart
  27. 27. Example: Men & Women e-market share Women 85% Men 15% “Studiesshow, that women buy or influence expenses now more than ever. 85% of purchase decisions is made by women.”
  28. 28. Example: Monthly Data Usage by Age (MB) 90 200 250 180 120 60 25 300 500 380 400 220 120 70 13-17 18-24 25-34 35-44 45-54 55-64 65+ Q3, 2010 Q3, 2011 Source: Exemplary data,editablechart
  29. 29. Make your presentations visually engaging. Add icon symbols, use color coding.
  30. 30. Make your presentations visually engaging. Add icon symbols, use color coding.
  31. 31. Make your presentations visually engaging. Add icon symbols, use color coding. Download these slides at infoDiagram.com (click to open)
  32. 32. For more presentations, hit FOLLOW on slideshare.net/infodiagramFollow Download these slides at infoDiagram.com (click to open)

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