Web development company Infomedia presents a free training on easy ways to tune up your website. Topics include how to get free images, how to test your website's speed, and how to assess current website content.
3. A Website Tune Up
& Why You Want One.
A few simple things you can try
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4. You Want Your Site To
Look Nice.
…it’s that simple.
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5. Some Signs You Might Need a Tune Up
• Your site isn’t mobile friendly. It isn’t responsive.
• Your company has changed its brand, image, focus.
• Out-of-date content.
• The site loads slow.
• Complaints from customers or no leads from the site.
• It looks old.
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6. Things To Look At
What you can do before you call us.
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8. Check Your Logins
• Get all of your logins in one place
• LastPass (PC & Mac)
• Dashlane (PC & Mac)
• 1Password (Mac)
• Logins You Need:
• Your email login
• Social media logins & links
• Website admin
• DNS information (where your domain lives)
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11. Social Media
• Are your social media accounts up-to-date:
• Business hours listed?
• About us filled out?
• Contact information listed?
• Is your social media active:
• Is the content relevant? (is it personal or business)
• Is the content up-to-date? (how long since you last posted)
• Are you using visuals? (pictures of products, events, work, etc)
• Is it engaging? (offer giveaways, coupons, ask for feedback)
• Are you using the right tool? (Facebook, Twitter, Snapchat, Instagram, YouTube)
• Is your social media integrated in your site?
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12. All About Your Image
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13. Images – Get Some New Ones
• Are your images up-to-date?
• Staff photos, Product images, Service photos, your location
• Are images broken
• Get New Images (Please, don’t steal.)
• Hire a photographer
• Take them with your phone
• Have a consistent look and feel (same backdrop, lighting, location)
• Use a stock photo site (be careful with this – don’t be too stocky)
• Unsplash
• Picjumbo
• Splitshire
• Refe
• Pixabay
• OneLeft Media
• Resplashed
• Optimize Images - Large images can severely hurt load times
•tinypng.com
•compressor.io
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
15. All About Links
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• Test for broken links
• Check by hand
• Use an automated service
• validator.w3.org/checklink
• deadlinkchecker.com
• Google Webmaster Tools
• Give us a call
• Make sure everything is linked – do a quick site audit
• Contact info (phone, email, address)
• Social media
• Products/Pricing/Return Policy
• Testimonials
• FAQs
• Newsletter Sign-up
• Outside resources
• Events
16. Site Map & Site Navigation
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17. Site Map – The Hierarchy & Structure
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• A site map is where all of your pages and content will live.
• Pages only live in one area of the site (only have one parent)
18. Site Navigation – Directing The Flow
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• A site navigation is how users will move around your site.
• Pages can be listed in multiple areas
20. Site Map & Navigation Importance
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Site Map
• Helps make sure that every page and piece of content that you need on your site is
there.
• Think of the pages as sticky notes.
• Questions to ask:
• Are all of my pages there?
• Do I need to add pages?
• Do I need to remove pages?
• Site Navigation
• Helps make sure there is a way to get to every page and piece of content.
• This is how you arrange those sticky notes, and you may need duplicates!
• Questions to ask:
• If you were a user, could you find all of your pages?
• If you were a user, is the site itself easy to navigate?
• Should you link to information/content in multiple places?
22. Text & Content
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• Is it up-to-date?
• Is it relevant to your business?
• Is it too long?
• Is it too short?
• Spelling/Grammar
• Does your content have a goal or purpose?
• Use Headings, lists, bolding, etc (typography is important)
• SEO – Keywords, titles, h1s, h2s, easy to navigate, fresh content
• Does it make sense? (let a copywriter or a friend look at it)
23. Check Your Call To Actions (CTA)
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24. CTAs
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Are they in a good location on your site? (site navigation)
• Does a user know the goal/purpose of your site?
• Are you tracking them?
• Google Analytics
• Email address capture
• Calls
• New clients
• Retaining clients
26. Have Someone Use Your Site
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• Does the flow of the site make sense? (site navigation)
• Can they perform a simple task that you give them?
• Does the website as a whole make sense to them?
• Goal/Purpose
• Products
• Services
• What issues do they have?
• Hard time navigating
•Glitches/Bugs/Technical Issues
• May need to report this to Infomedia Support
28. What You’ve Done
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Logins – You know them
• Social media – It’s sociable
• Images – They’re worth a thousand words
• Links – They’ve been checked
• Site Map – Everything is there
• Site Navigation – You can get to it
• Text & Content – They’re all cleaned up
• Call To Actions – Right where they should be
• Used it – You know your site well
• Someone else used it – They know it well too
• So what next when you think it could use a little more TLC?
29. Give Us a Call!
205.823.4440
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
30. Lunch and Learn Schedules
March 16
Give Your Website A
Tune-Up: Simple
Tips For Top
Performance
April 20
Be A Better Blogger:
The Surprising
Magic Of Content
Calendars
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading And Using
Your Results
July 20
Get Found & Get
Noticed: Make The
Most Of SEO And
Local Search
August 17
Analytics 102:
Making Your
Analytics Work For
You
September 21
Putting Words To
Work: Write Your
Own Website Copy
October 19
Video For Beginners:
Basics Of Making
And Posting Video
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31. Like what
you learned?
Let us know! We’d love a
review on Google+
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”