The document discusses how marketing automation can help businesses get "unstuck" by implementing a strategic customer lifecycle blueprint. It outlines 7 keys to success, including having a clear purpose and goals. Examples are provided of how different types of businesses like service-based, online retail, and healthcare can benefit from a customized marketing automation plan to attract, nurture and retain customers in a proven way. Automating tactics is presented as a way for businesses to gain more control and find more freedom in their operations.
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The Strategic Business Blueprint
1. The Strategic
Business Blueprint:
The 7 Keys To Unsticking Your
Business
TYLER GARNS JEFF MASK
DIR. OF MARKETING “THE CUSTOMER GUY”
@TYLERGARNS @MASKMANSURF
2. The Strategic
Business Blueprint:
The 7 Keys To Unsticking Your
Business
TYLER GARNS JEFF MASK
DIR. OF MARKETING “THE CUSTOMER GUY”
@TYLERGARNS @MASKMANSURF
3. The Strategic
Business Blueprint:
The 7 Keys To Unsticking Your
Business
TYLER GARNS JEFF MASK
DIR. OF MARKETING “THE CUSTOMER GUY”
@TYLERGARNS @MASKMANSURF
7. ARE YOU STUCK?
URGENT NEED FOR SALES
CAN’T SEEM TO GET AHEAD
ACCEPTING THE BUSINESS THAT COMES
8. ARE YOU STUCK?
URGENT NEED FOR SALES
CAN’T SEEM TO GET AHEAD
ACCEPTING THE BUSINESS THAT COMES
WHAT YOU’RE DOING ISN’T WORKING
9. ARE YOU STUCK?
URGENT NEED FOR SALES
CAN’T SEEM TO GET AHEAD
ACCEPTING THE BUSINESS THAT COMES
WHAT YOU’RE DOING ISN’T WORKING
FEELING OF NO CONTROL
10. ARE YOU STUCK?
URGENT NEED FOR SALES
CAN’T SEEM TO GET AHEAD
ACCEPTING THE BUSINESS THAT COMES
WHAT YOU’RE DOING ISN’T WORKING
FEELING OF NO CONTROL
11. ARE YOU STUCK?
URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEAD
CAN’T SEEM TO GET AHEAD
ACCEPTING THE BUSINESS THAT COMES
WHAT YOU’RE DOING ISN’T WORKING
FEELING OF NO CONTROL
12. ARE YOU STUCK?
URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEAD
CAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOB
ACCEPTING THE BUSINESS THAT COMES
WHAT YOU’RE DOING ISN’T WORKING
FEELING OF NO CONTROL
13. ARE YOU STUCK?
URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEAD
CAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOB
ACCEPTING THE BUSINESS THAT COMES LOST SIGHT OF YOUR VISION
WHAT YOU’RE DOING ISN’T WORKING
FEELING OF NO CONTROL
14. ARE YOU STUCK?
URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEAD
CAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOB
ACCEPTING THE BUSINESS THAT COMES LOST SIGHT OF YOUR VISION
WHAT YOU’RE DOING ISN’T WORKING LOST BELIEF THAT YOU CAN REACH YOUR GOALS
FEELING OF NO CONTROL
15. ARE YOU STUCK?
URGENT NEED FOR SALES TOO MUCH STUFF IN YOUR HEAD
CAN’T SEEM TO GET AHEAD TEMPTATION TO GET A JOB
ACCEPTING THE BUSINESS THAT COMES LOST SIGHT OF YOUR VISION
WHAT YOU’RE DOING ISN’T WORKING LOST BELIEF THAT YOU CAN REACH YOUR GOALS
FEELING OF NO CONTROL DOUBT YOURSELF
16. INFUSIONSOFT IS HERE TO HELP
WE HAVE THE POWER TOOLS AND THE KNOW-HOW TO GET YOU UN-STUCK
23. When You’re Stuck...
You become reactive
Batch & Blast
List is non-responsive
Repetitive
You copy others (85%
fail in 5 years)
24. When You’re Stuck...
You become reactive
Batch & Blast
List is non-responsive
Repetitive
You copy others (85%
fail in 5 years)
You sell instead of
providing value
28. Change Your Viewpoint
Step into your
customer’s shoes
Craft an amazing
experience for each
customer
Create the strategy for
delivery
29. Change Your Viewpoint
Step into your
customer’s shoes
Craft an amazing
experience for each
customer
Create the strategy for
delivery
Find the tools
30. We’ve Cracked The Nut
We’ve been doing this
for years
We’ve implemented
these strategies with
more businesses than
any other company
It’s proven to work
31. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
32. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
33. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
34. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
35. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
36. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
37. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
38. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
39. THE PERFECT CUSTOMER LIFECYCLE
BLUEPRINT
THE BASIC PROCESS (THE 7 KEYS)
PURPOSE GOAL
ALL-PURPOSE GROW, PROVIDE VALUE & FREEDOM
44. Who does it work for?
Professional Services
Doctors, Lawyers,
Realtors, Marketing
Agencies, Etc.
45. Who does it work for?
Professional Services
Doctors, Lawyers,
Realtors, Marketing
Agencies, Etc.
Household Services
Carpet Cleaners,
Heating & A/C, Pool
Cleaners, Pest
Control
46. Who does it work for?
Professional Services Internet/Info Marketers
Doctors, Lawyers, Educational products,
Realtors, Marketing Authors, Speakers,
Agencies, Etc. Marketing product
Household Services
Carpet Cleaners,
Heating & A/C, Pool
Cleaners, Pest
Control
47. Who does it work for?
Professional Services Internet/Info Marketers
Doctors, Lawyers, Educational products,
Realtors, Marketing Authors, Speakers,
Agencies, Etc. Marketing product
Household Services Online Retailers
Carpet Cleaners, Watches, tents,
Heating & A/C, Pool model trains,
Cleaners, Pest widgets, etc.
Control
64. What would it take?
Website
Email Marketing System
Contact Management System
65. What would it take?
Website
Email Marketing System
Contact Management System
Email Autoresponder
66. What would it take?
Website
Email Marketing System
Contact Management System
Email Autoresponder
Opportunity Management
67. What would it take?
Website
Email Marketing System
Contact Management System
Email Autoresponder
Opportunity Management
Payment Processor - Invoicing System
68. What would it take?
Website
Email Marketing System
Contact Management System
Email Autoresponder
Opportunity Management
Payment Processor - Invoicing System
Collections
69. What would it take?
Website
Email Marketing System
Contact Management System
Email Autoresponder
Opportunity Management
Payment Processor - Invoicing System
Collections
Referral Tracking
70. CHA
What would it take?
Website
Email Marketing System
Contact Management System
Email Autoresponder
Opportunity Management
Payment Processor - Invoicing System
Collections
Referral Tracking
87. What would it be worth?
No leads slipping through the cracks
88. What would it be worth?
No leads slipping through the cracks
Every customer hears from you consistently
89. What would it be worth?
No leads slipping through the cracks
Every customer hears from you consistently
Proven, customized strategy for your business
90. What would it be worth?
No leads slipping through the cracks
Every customer hears from you consistently
Proven, customized strategy for your business
One system with all customer data
91. What would it be worth?
No leads slipping through the cracks
Every customer hears from you consistently
Proven, customized strategy for your business
One system with all customer data
Automatic upsells
92. What would it be worth?
No leads slipping through the cracks
Every customer hears from you consistently
Proven, customized strategy for your business
One system with all customer data
Automatic upsells
Customers referring friends & family - on their
own
93. What would it be worth?
No leads slipping through the cracks
Every customer hears from you consistently
Proven, customized strategy for your business
One system with all customer data
Automatic upsells
Customers referring friends & family - on their
own
Peace of Mind
96. Last one...
Online retail - educational products
3 month case study
Goal was to double sales!!!!
Using email autoresponder + shopping cart
Couldn’t segment, couldn’t promote to separate
groups, couldn’t upsell well
Growing, but not thriving
108. Results
All About Spelling doubled sales in 72 days
Prospect list grew from 5,000 to 10,000
Average sale increased 16% (due to in-cart
upsells)
New affiliates brought in 49 sales
Cart transactions increased from 599 to 1,232
110. Here’s how
Infusionsoft is....
CRM + Email Marketing + e-Commerce +
Automation Engine
All-in-one system built for small business
The most widely used Marketing Automation
solution in the world
119. to...
Patrick bought 30 days ago
28 eCommerce transactions
Lead capture forms on his site
Starting to leverage affiliates
120. and...
Shortly after Camilo Rodriguez (mortgage broker)
signed up with Infusionsoft.....
“I was so reluctant to get the Quick Start Bundle,
but you know what? You have to do it. This is
awesome. I would love to become an expert at
this because I know it’s going to pay off over
time.
I owe you so much.... I have received so far
about 20 notifications.... amazing... Thanks
Scott, thanks truly.”
121. THE PERFECT CUSTOMER LIFECYCLE IS PROVEN
THOUSANDS OF BUSINESSES HAVE IMPLEMENTED THEIR M.A.P. WITH AMAZING RESULTS
126. It’s Time
Get unstuck
Craft an amazing customer experience
Develop the RIGHT strategy for YOUR business
Automate the tactics
127. It’s Time
Get unstuck
Craft an amazing customer experience
Develop the RIGHT strategy for YOUR business
Automate the tactics
Gain Control
128. It’s Time
Get unstuck
Craft an amazing customer experience
Develop the RIGHT strategy for YOUR business
Automate the tactics
Gain Control
Find your freedom
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
A few years ago I was a Scoutmaster of a Boy Scout troop. One night, during a campout at Pismo beach, while transporting boys down the beach, our truck got stuck in the sand. We were down by the water at low tide, and the tide was coming in. The sense of fear and urgency were overwhelming. Business owners often get stuck in the same way. No matter how hard you press on the gas, you just spin your wheels. Here are some of the symptoms of being stuck. \n
Infusionsoft is here to help. We have the power tools and the know-how to get you un-stuck.\n\n
\n
Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
Here are some indicators of what happens when you're stuck. A classic for people doing email marketing is the "Batch & Blast". You load up your whole list, send out a promotion, and cross your fingers - hoping & praying it will produce. This isn't very smart. It leads to a list that becomes unrepsonsive to your message. Many businesses end up copying others that look like they're being successful - the problem with this is that 85% of businesses fail in 5 years. There's a good chance you're copying someone who is failing.\n
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The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
The 7 keys to getting unstuck are the core elements of the Perfect Customer Lifecycle (Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, Deliver & Satisfy, Upsell Customers, & Get Referrals). The Perfect Customer LIfecycle is the basis upon which we build business blueprints.\n
If you haven't seen Infusionsoft, go to http://www.infusionsoft.com/demo and sign up for a live demo.\n
Here is a generic blueprint or Marketing Automation Plan (M.A.P.) Not the different lead sources, lead capture mechanisms, branching based on behavior, the customer service campaign, and the request for referrals & upsells.\n
Here is a generic blueprint or Marketing Automation Plan (M.A.P.) Not the different lead sources, lead capture mechanisms, branching based on behavior, the customer service campaign, and the request for referrals & upsells.\n
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With every customer we start with a blank slate. We consult with you to map out your business goals, opportunities and marketing automation plan.\n