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The World’s Largest Independent                              Mobile Ad Networkwww.inmobi.com   research@inmobi.com
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www.inmobi.com
InMobi added 260 million Android impressions monthly in the past 90 days accounting for 52% of our market growth.Android g...
Apples manufacturer share declined 2.4 pts. in the past 90 days.Samsung is the #2 manufacturer in the US at 20.9% and gain...
The top gaining devices in the US market come from three di erent manufacturers on three di erent continents:- HTC DReam +...
Smartphone inventory has increased 57% (over 600 million impressions) in the past 90 days.Gains are driven mainly by Andro...
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A Global view of Mobile Advertising October 2010 Report – USA Market

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Our global network report is sourced from the latest global data and provides mobile advertising insights on six continents and 30 countries. The report covers dimensions including handset OS market share, handset manufacturer share, advertising impressions available and qualitative research from InMobi regional heads.

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A Global view of Mobile Advertising October 2010 Report – USA Market

  1. 1. The World’s Largest Independent Mobile Ad Networkwww.inmobi.com research@inmobi.com
  2. 2. !"# $%&()*#*!0;<,.=()9;91((+C0/6D6/9;6,3>(93:(&0C.0>03;9;6,3+C0/6D6/9;6,3>)9;9(63(;E6>(.0C,.;(9.0(>,-./0:(D.,F(,-.(G8,598(F,5680(9:H0.;6>63G(30;<,.=(<E6/E(>0.H0:(@IJB(56886,3(6FC.0>>6,3>(63(%/;,50.(@ABAJ(($6;E(BA@(/,-3;.60>(.0/06H63G(,H0.(BA(F6886,3(6FC.0>>6,3>(63(%/;,50.(@ABA?(<0(9.0(9580(;,(/896F(,30(,D(;E0(5.,9:0>;(93:(F,>;(.0C.0>03;9;6H0(30;<,.=>(63(;E0(<,.8:J(("K9/;(>C0/6D6/9;6,3>(9.0(9>(D,88,<>1&0C.0>03;9;6,3234,56(6>(/,FF6;;0:(;,(93(63:0C03:03;(93:(;.93>C9.03;(809:0.>E6C(C,>6;6,3(63(F,5680(9:H0.;6>63GJ(($6;E(;E9;(63(F63:?(;E0(D,88,<63G(6>>-0>(9.0(C.0>03;(63(;E6>(:9;9J+/980(93:(#6F0(23(49.=0;1((&0C.0>03;9;6,3(<6;E63(;E0(30;<,.=(6>(9(D-3/;6,3(,D(;E0(5,;E(>/980(93:(;6F0(63(F9.=0;J((&09:0.>(/93(*:H0.;6>0.(46K1(+6F689.(;,(C-586>E0.(F6K?(;E0(9:H0.;6>0.(F6K(/,-8:(6FC9/;(;E0(3-F50.>(63(,-.(30;<,.=?(98;E,-GE(;,(9(F-/E(80>>0.(0K;03;(;E93(C-586>E0.>J www.inmobi.com +,-./01((234,56(78,598(4,5680(*:(!0;<,.=(+;9;6>;6/>?(%/;,50.(@ABA
  3. 3. www.inmobi.com
  4. 4. InMobi added 260 million Android impressions monthly in the past 90 days accounting for 52% of our market growth.Android gained more share (+8.7 pts) than any other OS in the US market. www.inmobi.com
  5. 5. Apples manufacturer share declined 2.4 pts. in the past 90 days.Samsung is the #2 manufacturer in the US at 20.9% and gaining share (+2.0 pts) based on the strength of its Android o ering. www.inmobi.com
  6. 6. The top gaining devices in the US market come from three di erent manufacturers on three di erent continents:- HTC DReam +2.1 pts- Motorola DroidX +1.4 pts- LG MN240 +1.0 pts www.inmobi.com
  7. 7. Smartphone inventory has increased 57% (over 600 million impressions) in the past 90 days.Gains are driven mainly by Android which gained 8.7 share points to become a solid #2 OS in the US market at 19.2% share.5 of the top 10 US devices in the mobile advertising ecosystem are Android devices.The top 4 highest growth devices were Android phones from 4 di erent manufacturers on 3 di erence continents. www.inmobi.com
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`./19498>.C290E0.D/>:6021;8J5J1.4;91;64K/>9;&2>2901Ca,4!.56I1.DI www.inmobi.com $./0123,4!.5678.598!.5682#:(2;<.0=$;9;6>;61>?-1;.520@ABA

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