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Infographic : Brands on Mobile Advertising Trends

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Infographic : Brands on Mobile Advertising Trends

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Also check our latest Infographic, Consumer Engagement On Mobile Ads : http://www.slideshare.net/inmobi/infographics-consumer-engagement-on-mobile-ads?source=twitter&medium=social&campaign=social-posts

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers.

But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? Should Brands concentrate more on tablets?

In Brands on Mobile: Advertising Trends, we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium.

Also check our latest Infographic, Consumer Engagement On Mobile Ads : http://www.slideshare.net/inmobi/infographics-consumer-engagement-on-mobile-ads?source=twitter&medium=social&campaign=social-posts

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers.

But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? Should Brands concentrate more on tablets?

In Brands on Mobile: Advertising Trends, we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium.

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Infographic : Brands on Mobile Advertising Trends

  1. 1. Brands on Mobile �e Top Spending Brand Verticals CPG Entertainment Telecom Automotive Retail Travel & Touism Food & Beverage Technology Apparel & Fashion Finance 1st 2nd 3rd 5th 9th 8th 7th 10th tickets Global Spend 4th 6th APAC Spend Europe Spend North America Spend tickets 1st 2nd 3rd 4th 5th 1st tickets 2nd 3rd 4th 5th tickets 1st 2nd 3rd 4th 5th 1 www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi �e Fastest Growing Brand Verticals Growth In Global Spend 1.All spends as measured on the InMobi network in 2014 2.Growth in spend on the InMobi network between Q1 and Q4 2014 $Growth In Europe Spend Gowth In APAC Spend Growth In North America Spend 2866 % Social Media 1233 % Technology 853 % Retail 422 % Retail 278 % Food & Drink 256 % Social Media 820 % Food & Drink 817 % Social Media 507 % Retail 2833 % Food & Drink 2461 % Travel 1892 % Entertainment tickets Note: 2

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