App discovery in Google Play can be a huge challenge. Meanwhile, alternative appstores outside of Google Play are estimated to drive billions of downloads every year. Although the value of these stores is well understood, distributing apps through these channels presents several logistical, legal, and other challenges, preventing many app developers from even trying.
InMobi App Publish serves to solve the problem of app discovery and simplify app distribution on alternative appstores globally.
InMobi’s Product Manager, Ujjwal Kabra, will cover the following:
- Why alternative app stores outside of Google Play are important
- Challenges in distributing through alternative app stores
- How App Publish solves many of these challenges and simplifies app distribution for Android app developers
- A detailed product demo that gives you an inside look into this powerful platform