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The State of App Downloads and Monetization Infographic : META Q2 2015

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This infographic capture the trends and patterns in the mobile app world of META as witnessed on our network for the period of Q2-2015.

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The State of App Downloads and Monetization Infographic : META Q2 2015

  1. 1. Insights POPULAR APP DOWNLOAD DESTINATIONS SOUTH AFRICA 78 102 SAUDI ARABIA 53 65 IRAQ 40 45 TURKEY 48 12 62 106 UAE CPD eCPM IOS PREMIUM OVER ANDROID 284 SOUTH AFRICA 46 SAUDI ARABIA 15 IRAQ CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX = Share of app downloads MIDDLE EAST,TURKEY & AFRICA| JULY 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 61%GAME 27% mCOMMERCE 5% COMMUNICATION 4% TRAVEL 1% TECHNOLOGY GAME 49 mCOMMERCE 67 COMMUNICATION 22 TRAVEL 67 TECHNOLOGY 43 3 SAUDI ARABIA UAE 2 2 SOUTH AFRICA 1 TURKEY 32 UAE UAE 47% SAUDI ARABIA 7% 5% IRAQ SOUTH AFRICA -33 TURKEY COST OF APP DOWNLOADS 6% 11% TURKEY

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