Conference Theme : Start-ups, Entrepreneurship & Regional Innovation in the POST COVID-19 Era About the Conference In the recent decades, start-ups have been emerging rapidly by contributing significantly to innovations, employment generation, and national income in leading developed and emerging economies. Many of these start-ups grows in an accelerated manner to achieve the status of unicorns and make a high impact on their economies. Such start-ups are driven by technology/knowledge driven innovations and entrepreneurship. Particularly, these start-ups have played a unique role in sustaining the life of the "common man" in the Covid-19 era and beyond. Every start-up in different ecosystems across the world appears to have adopted unique approaches to overcome a variety of supply-chain challenges to meet their customer needs. It is to address the above issues that ASIP has decided to convene its 12th Annual ASIP Conference in Bangalore, the start-up capital of India, along with the Department of Management Studies, Indian Institute of Science and M S Ramaiah University of Applied Sciences, Bangalore during 24-26 November 2022. Innomantra participated as a Knowledge partner at the conference and conducted unique tracks.