The Functional Innovation Methodology​ ​​The Functional Innovation is an integrated approach to creative ideation and problem solving which incorporates aspects from several well-known ideation and problem solving techniques. FI developed out of a research study that involved analyzing 30,000+ recent innovations and 10,000+ highly cited patents in order to identify common patterns and develop useful heuristics. In the 1960s, Swiss Physicist Fritz Zwicky developed the method of ‘Morphological Analysis’ for complex problems. Around the same time, Soviet Scientist Genrich Altshuller formulated a method for systematic problem solving after reviewing more than 40,000 patent abstracts. FI methodology includes elements derived from these two approaches. It has also been influenced by the ‘Design Thinking' process introduced by Herbert Simon and the ‘Creative Problem Solving’ method pioneered by Alex Osborn. The Functional Innovation™ Methodology is customized to the products, process and business model that will enable participants to systematically generate ideas towards achieving innovation objectives identified by the client organization.

1. I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y

2. The Functional Innovation is an integrated approach to creative
ideation and problem solving which incorporates aspects from
several well-known ideation and problem solving techniques.
FI developed out of a research study that involved analyzing
30,000+ recent innovations and 10,000+ highly cited patents in
order to identify common patterns and develop useful heuristics
from products and process.
I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
Functional Innovation Methodology

3. The Functional Innovation Methodology Ideation Session is a
customized to the products, process and business model that
will enable participants to systematically generate ideas towards
achieving innovation objectives identified.
Bringing the background thoughts related to the products and
services offered by the client organisation. Innomantra shall
develop a theme centric workshop to client requirement which
will provide participants with the skills to systematically generate
and implement ideas. Participants will be required to apply their
newly acquired skill to innovation challenges at their
organisation. The ideas generated using this approach can then
be taken further through the process of evaluation and
implementation through Innovation System.
I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
Preamble

4. I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
The Functional Innovation Methodology
Functional
Innovation
User
How about?
System
How to?
Creative Problem Solving
(Identified needs)
Alex Osborn
Advertising Executive & Creativity
Theorist
TRIZ
(Identified problems)
Genrich Altshuller
Soviet Scientist
Design Thinking
(Unidentified needs)
Herbert Simon
Political scientist, Economist & Professor
Carnegie Mellon University
Functional
Innovation™
Morphological Analysis
(Unidentified problems)
Fritz Zwicky
Swiss Physicist

5. I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
11 Functional Innovation Tools
Eliminate
Combine
Separate
Copy
Segment
Adapt
Maximize
Invert
Vary
Magnify
Import

6. I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
Functional Innovation Workshop
One Day Session (LITE)
Innovation in Context
Introduction to Functional Innovation Methodology
System Modeling: Functional Analysis & Attribute Analysis
Debrief of Pre-Workshop Exercise
Study of Functional Innovation Toolkit (Tools #1-5 / 11)
Application of Tool (Product, Process )
Case-study discussion & debrief
Group Exercises
Patent Review / User Insights (Focus Challenge)
Illustrative Videos
Idea Wall – Apply tool to Focus Challenge
Group Activity (Process Innovation)
Group Activity Debrief
Session Review (Product Innovation)
Awarding of Certificates

7. I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
Testimonials
“One of the most effective frameworks I’ve got exposed to for Innovation Management.”
- Aditya Bhide., Software Applications Head, Fortune Global 100 Electronics Company
“Most amazing program I’ve attended!”
-Vinod Kumar., Senior Manager, Fortune 500 Mobile Technology Company
“I am amazed that such a lot of right brain activity is channelized and
triggered using the left brain!”
- N.Narendra., Managing Director, Electronics Manufacturing Services Company

8. I N N O V A T I O N I N T E L L E C T U A L P R O P E R T Y
Clients

9. Bangalore
Innomantra Consulting Private Limited
Level 9, Raheja Towers
M.G. Road, Bengaluru - 560 001, India
Mobile: +91 98452 72555
Tel: +91 0821 41253444
Mysore
204, 'Faraday Labs', Level 2, 1st Main, 1st Cross
Brindavan Extension 2nd Stage, Mysuru - 570 020, India
Mobile: +91 93421 19667
Tel: +91 2414556
Web
innomantra.com
twitter.com/innomantra
contact@innomantra.com
©2015 Innomantra Consulting Private Limited – Ver. 1.0 F July 2015