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Emerging Mediums for Sponsorship: Podcasts, Mobile, & Widgets View at: innonate.com/ima Nate Westheimer - http://innonate.com/ Technology Strategist National Public Media [email_address] CEO BricaBox.com [email_address]
Podcasts ,[object Object],[object Object],[object Object]
Podcasts: Content & Consumption ,[object Object],[object Object]
Podcasts: Content & Consumption The good news 1/3 of top 100 are from pubcasters:
Podcasts: Content & Consumption ,[object Object],[object Object],[object Object],[object Object],Great example:
Podcasts: Advertising Technology  Say goodbye to redirects and hard-coding. New technology (Kiptronic & VoloMedia) allows for easy server-side integrations. Dynamic ad and promo insertion supports seamless cross-platform distribution. BONUS: Better stats
Podcasts: Advertising Process  Podcasts still not major parts of adverting budgets. Sponsorship may be easier for local stations than CPM-based models.
Podcasts: Advertising Budgets
Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile: Advertising Opportunity (how much)  ,[object Object],[object Object],[object Object]
Mobile: Advertising Opportunity (how much)  Say again? Data Source: eMarketer
Mobile: Advertising Formats Branded: Contextual (CPC):
Mobile: Advertising Formats SMS: Banner:
Mobile: Advertising Opportunity (where)  Mobile spending. Source: Strategy Analytics (Aug 2007)
Mobile: Sponsorship Opportunity (how much)  ,[object Object],[object Object],Donations from Premium SMS could be big too… …  but …
Mobile: Barriers  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile: …notes on the iPhone  The iPhone  is  changing things: 28% of US smartphone market in less than a year (Canalys.com) 50X more mobile searches come from iPhones than any other OS (Google) Standards friendly (say goodbye to WAP) IMPORTANT: iPhone will lead trends in usability and standards
Mobile: … notes on Music 75% Users don’t download directly to their device
Widgets ,[object Object],[object Object],[object Object]
Widgets: The Facebook Platform ,[object Object],[object Object],[object Object],Best example:
Widgets: Blogs ,[object Object],[object Object],[object Object],Great example:
Widgets: Your Player ,[object Object],[object Object],[object Object],Best example:
Flickr Attributions: ,[object Object],[object Object],[object Object],[object Object]

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Emerging Sponsorship - IMA

  • 1. Emerging Mediums for Sponsorship: Podcasts, Mobile, & Widgets View at: innonate.com/ima Nate Westheimer - http://innonate.com/ Technology Strategist National Public Media [email_address] CEO BricaBox.com [email_address]
  • 2.
  • 3.
  • 4. Podcasts: Content & Consumption The good news 1/3 of top 100 are from pubcasters:
  • 5.
  • 6. Podcasts: Advertising Technology Say goodbye to redirects and hard-coding. New technology (Kiptronic & VoloMedia) allows for easy server-side integrations. Dynamic ad and promo insertion supports seamless cross-platform distribution. BONUS: Better stats
  • 7. Podcasts: Advertising Process Podcasts still not major parts of adverting budgets. Sponsorship may be easier for local stations than CPM-based models.
  • 9.
  • 10.
  • 11. Mobile: Advertising Opportunity (how much) Say again? Data Source: eMarketer
  • 12. Mobile: Advertising Formats Branded: Contextual (CPC):
  • 14. Mobile: Advertising Opportunity (where) Mobile spending. Source: Strategy Analytics (Aug 2007)
  • 15.
  • 16.
  • 17. Mobile: …notes on the iPhone The iPhone is changing things: 28% of US smartphone market in less than a year (Canalys.com) 50X more mobile searches come from iPhones than any other OS (Google) Standards friendly (say goodbye to WAP) IMPORTANT: iPhone will lead trends in usability and standards
  • 18. Mobile: … notes on Music 75% Users don’t download directly to their device
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.