39. In-Store Trends Price compare and leave Keep shopper in store with recommendations In-Store Kiosks with Recommendations Employee Handhelds with Recommendations
40. Merchandising Decisions What type on which pages? Product Pages = Similar and Cross-sell Cart = Cross-sell Shipping & User Admin Pages = Personalized Up-sell Newsletter, Order and Shipping = Personalized Up-sell Cart abandonment = Similar and Cross-sell Social / Facebook Store = Personalized Up-sell
41. Merchandising Decisions (2) How many recommendations? Show 3 to 5 at a time and include a slider Where on the page? To Right of product, or Below product, but above the fold
42. Merchandising Decisions (3) Titles – shoppers like to know why People also bought… People also viewed… Based upon your order, may we suggest… Based upon your past purchases, you may also like… Same decisions for ratings & reviews Measure Results with Analytics
43. Thank You Ken Levy Co-Founder & CEO Ken@4-Tell.com 971-338-9837
Notas del editor
Agenda: Today, we are going to look how to use your online data to increase sales, specifically with product recommendations and ratings and reviews.SurveyHow many people work in ecommerce?How many people are from web agencies?How many familiar with recommendations or product reviews?
Sales Data for Cross-SellProduct attributes for low volume sales dataView Data for Similar1.5 seconds for websiteHold data in memory