by Derek Woodgate Plutopia is a new futures-oriented initiative that typifies the entrepreneurial creativity that Austin is famous for. This presentation will give an experiential flavor of what Plutopia is all about, as well as an insider's view of SXSW 2010. Derek Woodgate is the Founder and CEO of The Futures Lab, Inc. as well as Co-Founder and Chief Creative Officer of Plutopia, Inc.

1. Framing the Future: Dystopian Thinking Derek Woodgate PREPARED FOR CENTEXWFS MARCH, 2010 From Dystopia to Plutopia

6. From Fear to Fulfillment The greatest obstacle we encounter with stress and anxiety is the fear of the future. This fear has always been surging in the hearts and minds of man. The unknown has always threatened the ego with self doubt and produces restlessness, anxiety and insomnia. It is resolve your negativity and fulfill your dreams and desires? important to decide what you are going to do with your fear and self doubt around issues of your future. Will it be the foundation of your future? Or will you transform it's energy into new power to augment your future? Michael Patrick Bovenes “ Now is the time to choose – The present trends in the United States show that the pessimistic scenario is rapidly upon us unless we soon shift our educational priorities and cultural goals. The optimistic scenario is completely realizable if such changes are made now. The window of opportunity is in the decade of the 1990s. If we do not choose, our children may not be able to have such choice.” From Gordon L. Anderson’s chapter The United States in 2044 (page 251), The World of 2044 – Technological Development and the Future of Society, edited by Charles Sheffield, Marcelo Alonso, Morton A. Kaplan (PWPA, 1994).

9. Understanding the value of a dystopia “ You must have chaos within you to create a dancing star.” - Frederic Nietzsche

11. Framing dystopias and wildcards

12. “ One man’s magic is another man’s engineering.” - Robert Heinlein

13. Framing the challenge Fears and Challenges Transformation of Humankind Conflicts & Terrorism Natural disasters Disease and Pandemics Resource Scarcity Security and Rights Economic meltdown Population explosion Resource Scarcity Sustainability

14. Wide-angled lens - Sustainability

15. Framing the sustainability-related dystopias and developments

16. Framing the sustainability-related dystopias and developments

17. Creating future leverage points Example

18. Leveraging sustainability-related dystopias - - Richard Branson “ For too long, environmentally-friendly technology and issues about the environment have been seen as a corporate social responsibility issue and not an opportunity to create new wealth in the future. Governments alone cannot solve the problems we face unless the capitalist world invests in a sustainable future.”

21. Fiat Case Study

24. Italian Soul Simple Solutions Discovery Eco The Hero Inside Mastering Complexity Simple, ingenuous Greater power, less weight, persuasive safety attributes New entries, strategic partnerships, smart manufacturing New power train –simple refueling and services, even parking The car that brings out the Warrior against the odds Seamless Fluid lines, flow- part of me Flexible architecture that’s a mobile office, home and transporter Central to the future mobility system – new business models - From cradle to cradle –total recycling Keeps me driving my way Immersion A sense of culture and history The hub in an annotated environment The car as entertainment experience Car through bio-mimicry The authentic me – how I would like to be – the fully integrated me Belonging The resilience of following your own path Leverages the power of social networks Makes me part of a tribe – peer Safeguarding my kid’s future The “do the right thing” car Self gratification Cheeky and fun likeability Car takes the trauma out living The car that delights every day – gives me fun From “Big is beautiful” to “Small is cool” The car which pampers me The Next Redefining balance – playing with volumes The car bridges the innovation chasm Augmenting the human The urban car – compact, space & low consumption Honour, respect and self attainment Bigger me The car that connects me to flair and power Wellness- de-stress,, rejuvenation The car that knows me better than I know myself – cognitive feedback My personal contribution to society – The Altruist The car that makes me a better/ safer driver - Upskilling Exploration Freedom of spirit Expresses my progressiveness The pioneering car celebrating excellence Lessons from space and air The Magician – shape shifting, transform interiors Personalise A sense of style and romanticism Lifestyle transformer – enables me to do the inconceivable The car that anticipates my mood Contributing my way -the modular MPV Living the story and re writing personal narrative Sharing 21 st century female connectivity Access vs. ownership The network car – The Communicator Interior / exterior The car that joins with others to save the planet Peer collaborative design input

27. Knowledge clustering to create triggers

28. Trigger One: Eco/Urban – the community me Eco / Urban - the community me Hybrid path – drop spark ignitiion gasoline powered Major investments in fuel cell technologies – nano-bio advances Robots & Ai to adapt to driving styles and improve fuel efficiencies. Company transparency – brand credibility The advantage of hybrids over non- hybrid powertrains is significantly more pronounced in urban and "sensible" versus highway and "aggressive " driving patterns. Continuing increase in fuel prices Access / sharing Fuel efficient – downsized engines, battery life improvements Household waste & air driven vehicles Auto-pilot -reduce congestion Lighter weight vehicles Economics – few trips, esp. shopping – increase on-line Alignment with green thinking & considered as highly innovative Environmental legislation Fuel and environmental concerns New urbanist movement Cradle to cradle 95% of vehicle weight recyclable by 2015 Improved maneuverability, auto-pilot parking Bigger Me

29. Future triggers Make me a better driver, safer and more competent Smaller, more space, more power and advanced features Personalized Luxury, sensory enhancement, Experience collecting, Lower costs , enviro-friendly, , ease of getting around Seamless connectivity,, freedom & independence Feeling at my best in body, mind & soul Exciting design at affordable prices Eco / urban Smaller is bigger The status of luxury Healthy interiors Infotainment Upskilling Design within reach Major growth in hybrids and electric The hybrid penetration is predicted to increase to 27 % by 2020.. Cradle to Cradle Holistic models of health DNA links to environmental impacts on health • • Environment Cost efficiencies Solar roofs, variable transmission or manual/automatic transmissions, batteries, light Nanotech design & Lighter weight, smaller engines - new materials *carbon fiber, titanium, graphene enhanced plastics Reconfigurable space Reconfigurable instrument panel offering 3+1 person seating in a comfortable space. This “rotational instrument panel” extends to provide a rotary table Shape shifting materials and architectures – elements that retract and expand Luxury by segments tech upgradable for “creatives”; classy comfort for “boomers Personalizing our vehicles – a palette for self-expression, life changing: The My Lounge interior concept defines a new way of consuming and selling cars. With the aspect of personalization as the overall theme, Mood monitoring, feedback & adaptive environments Context-aware technologies that can read the driver’s current state (i.e analyse pitch of voice, volume and intonation, to build a picture of driver emotion ) and change the sensory environment accordingly (i.e relax driver when under stress). Biofeedback – blood pressure, HR, breathing rhythm Transformation of data processing /feedback The emergence of real-time, speech recognition, 3D visualization, ambient displays, leveraging the supercomputing powers enabled by abundant computing. Wimax, MiFI ( Dedicated Short Range Seamless Communications). Mobile entertainment Remote vehicle diagnostics, compelling and less expensive telemetrics services, highly advanced automotive safety systems, and remote audio and video downloads into the vehicle. Haptic feedback Holistic models of health DNA links to environmental impacts on health • • Environment • Extending human capacity: awareness, cognitive technologies (memory – mental) Factory-installed car navigation systems in the U.S. and Europe should increase gradually to 30 percent by 2012, reaching an annual volume of more than 10 million units. Using new technologies and materials to reduce costs and deliver exciting designs with flair Nanotech design (better fuel efficient, more durable and lighter - New materials – carbon fibres & composites & nanotech for nanocoatings & self-cleaning plastics, etc. Advanced surface coating applications that could enhance paint adhesion, appearance and durability; Wiperless windshields; Ultra-light synthetic polymers, plastic. and carbon fibre.

30. STAGE THREE – FUTUREMAPPING Oiling the triggers to create a concept platform

32. Future Automotive Landscape European EV market estimated to roll out more than 250,000 vehicles E.U. fuel economy - equivalent of 43 miles per U.S. gallon Lithium-ion battery technology R&D increase to $5 billion (from $1 billion in 2008) OLED/ warning signage introduced in vehicles Interactive 3D screens delivering entertainment and information Electronics demand from Ultra Low Cost Car $10,000, is expected to reach $8.2 billion by 2015 25%of Japanese households powered by fuel cells Sweden aims to achieve a complete oil-free economy Proportion of spark ignition gasoline powered passenger vehicles to drop to 45 % of market China to overtake the US as the largest single vehicle market Nano-size electronics inside active contact lenses receives media and entertainment Fuel cell cars mass marketed India; 16-percent per year growth in light vehicle production Premium segment predicted to grow to 3 million in US and 3.5 million in Western Europe City Transport Cell (CTC) reconfigurable vehicles All-electric plug in vehicles a reality Consumers expect comprehensive and integrated transportation service and car relative to need Commercial operations of the SwissRapide Express - using Maglev technology US: cars require fuel-efficiency standard of 35.7 miles/gal (15km/litre) Up to 5% of conventional lights replaced by OLEDs (Western oucntries Home energy station enable drivers to fill up their cars at home 14% of vehicles fitted with branded premium sound features (double 2007 figure Market for display based entertainment systems, (OE and aftermarket) reaches $5.9B OE and aftermarket -advanced wireless technologies for equipped systems reaches $1.9B Market for multimedia and communications systems worth US$27B 18.2m parking assistance systems fitted in to newly-registered cars Data filtering and behavior agents 2018 2016 2017 2019 2015 2014 By 2015, experts predict nanomaterials will reach 70% usage in automotive applications (fuel efficiencies, lighter & durable)

33. STAGE THREE – FUTUREMAPPING Refining the concept platform

45. The power and persuasiveness of the arts Artists change minds primarily by introducing new ideas, skills, and practices. They make use of an array of diverse mental representations that infect our minds. Howard Gardner – Changing Minds

46. Plutopia – Experience the Future Bill McKinnon – Best selling author – sustainable economics Bruce Sterling – Sci Fi writer DJ Spooky – Author, Professor, Composer, Experimentalist Stanza – Interactive, generative, DNA-based artist Hipnautica – Technology-inspired music Green Grover – Multi-media artist (Green Visions) Natasha Vita More - Transhumanist Adam Zaretsky – Bio artist Chris Jordan – Social commentator / artist Sandy Stone – academic theorist, artist performer The Robot Group We only hire eco-friendly venues New trend: Temple (San Fran.), Surya (London) Greenhouse (New York), Watt (Rotterdam)

47. Plutopia 2010

48. “ Your thoughts create your future.” - Stephen Knapp. Philosopher