Get found on Google through basic search engine optimization that 80% of your competitors fail to do.

2. The Elements of SEO

3. The Timeline of Search
Visitor Visitor
enters clicks
search on a
query result
Google
returns
list of
results

4. The Timeline of Search

5. The Timeline of Search

6. The Timeline of Search

7. The Timeline of Search
Visitor Visitor
Web visitor Manager enters clicks
segmentation optimizes search on a
& analysis web site query result
Keyword Google Google
competition indexes returns
analysis internet list of
results
Before query

8. Low-Hanging Fruit
1. Pick the right Keywords
2. Inject into Page Title
3. Inject into Meta Description
4. Inject into Headings
5. Inject into Link Text

9. The Right Keywords
1. Think like your customer
2. Think about money words
3. Pick your battles
4. Prioritize and focus
5. Revisit over time

10. KW Discovery Tools
1. Craigslist
2. Keyword Spy
3. Google Adwords
4. Alexa

11. Analysis Tools
1. Google Analytics
2. SEO Centro
3. Web Confs
4. SEO Toolset

12. Academic Approach
1. Align with strategy
2. Study competitors
3. Identify the gap
4. 360º Approach

13. Questions?
Contact Blake Newman
(703) 999-1232
Blake (at) inQbation.com
http://www.inQbation.com