Learn not just the mechanics and science of search engine optimization, but also the psychology, usability, and art of SEO. If you can master the art and science of SEO, you can open up many career opportunities and serve your clients well.

2. March 14, 20142
Who Am I?
And what the hell do I know about SEO?

3. March 14, 20143

4. March 14, 20144
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Who Am I?
And what the hell do I know
about SEO?
My name is Blake Newman
I am the co-founder of inQbation
Been doing SEO since 1995
That’s 19 years
Bachelor of Science (BS) in Business
Master of Science (MS) in Info Systems
Worked in the Pentagon

5. March 14, 20145

7. March 14, 20147
This is my team

8. March 14, 20148
This is my team
This could
be you

9. March 14, 20149
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
And what the hell do I know
about SEO?
Currently seeking to hire 2
developers!
Who Am I?

10. March 14, 201410
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
And why the hell should I care?
• Making your website rank
high on Google
• for key search terms
• And why the hell should I
care?
• Enough money to live forever!
What is SEO?

11. March 14, 201411
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
And why the hell should I care?
• Johns Wu
(www.linkedin.com/in/johnswu)
• Blogged about money, finance, credit
• Focused on SEO for 2 years
• Sold blog for $15,000,000 USD
• Approximately 30,000,000.000 COP
• If you earned $6,000.000 COP per
month
• You could live for over 400 years!!!
What is SEO?

12. March 14, 201412
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
And why the hell should I care?
Sound Interesting?
What is SEO?

13. March 14, 201413
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
And why the hell should I care?
• If you want to be discovered online
• If you want to get found on Google
• If you want to get found on
LinkedIn
• If you want to get found on Twitter
• If you want to get found on
Instagram
What is SEO?

14. March 14, 201414
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
And why the hell should I care?
You need to know SEO
What is SEO?

15. March 14, 201415
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search

16. March 14, 201416
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query

17. March 14, 201417
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results

18. March 14, 201418
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result

19. March 14, 201419
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query

20. March 14, 201420
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search

21. March 14, 201421
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search

22. March 14, 201422
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
How so Fast?

23. March 14, 201423
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result
After Search
Search

24. March 14, 201424
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result
After Search
Search
Before Search

25. March 14, 201425
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result
After Search
Search
Before Search
Google
indexes
internet

26. March 14, 201426
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result
After Search
Search
Before Search
Google
indexes
internet
SEO
expert
optimizes
web site

27. March 14, 201427
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result
After Search
Search
Before Search
Google
indexes
internet
SEO
expert
optimizes
web site
Keyword
analysis

28. March 14, 201428
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Timeline of Search
Visitor
enters
search
query
Google
returns
list of
results
Visitor
clicks
on a
result
After Search
Search
Before Search
Google
indexes
internet
SEO
expert
optimizes
web site
Keyword
analysis
Web visitor
segmentation
& analysis

29. March 14, 201429
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Start at Beginning
Web visitor
segmentation
& analysis

30. March 14, 201430
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Target Visitors

31. March 14, 201431
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Use their words, not yours
Target Visitors

32. March 14, 201432
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Not yours!
Use their words!

33. March 14, 201433
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Example

34. March 14, 201434
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
What would you Google?
Example

35. March 14, 201435
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Take notes!
Example

36. March 14, 201436
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info SystemsinQbation is hiring!
Does ur job suck?

37. March 14, 201437
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
inQbation is hiring!
Contact Pilar.Melo@inQbation.com
Does ur job suck?

38. March 14, 201438
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Mechanics - How

39. March 14, 201439
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study

40. March 14, 201440
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study

41. March 14, 201441
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study

42. March 14, 201442
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study

43. March 14, 201443
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study

44. March 14, 201444
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study

45. March 14, 201445
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Case Study
<title>Joomla maintenance contractor in Washington DC</title>

46. March 14, 201446
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
1.Page title
2.Heading
3.Link text
4.URL
<title>Joomla maintenance contractor, Washington DC</title>
<h1>Joomla maintenance contractor, Washington DC</h1>
<a href=“http://...”</a>Joomla maintenance contractor, Washington DC</a>
http://www.inqbation.com/joomla-maintenance-contractor-washington-dc/
Case Study

47. March 14, 201447
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Using WordPress

50. March 14, 201450
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info SystemsThe 7 C’s of SEO
One More Thing…

51. March 14, 201451
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

52. March 14, 201452
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

53. March 14, 201453
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Crawlability

54. March 14, 201454
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

55. March 14, 201455
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Credibility

56. March 14, 201456
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

57. March 14, 201457
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Content

58. March 14, 201458
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

59. March 14, 201459
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Code

60. March 14, 201460
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

61. March 14, 201461
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Compliance

62. March 14, 201462
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

63. March 14, 201463
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Conversation

64. March 14, 201464
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
7 C’s of SEO

65. March 14, 201465
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Conversion

66. March 14, 201466
By Blake Newman
CEO, inQbation
SEO Expert
BS Business
MS Info Systems
Questions?