Social Selling University brings to you a detailed, step-by-step presentation about how to use LinkedIn for social selling. With the entire business world connected through LinkedIn, you will learn powerful skills on how to utilize these network to build connections and generate sales.

1. for Social Selling

2. LinkedIn Facts and Statistics

3. LinkedIn Facts & Statistics 119 Million LinkedIn Member Worldwide Credit: Amodiovalerio Verde

4. LinkedIn Facts & Statistics Members By Country Credit: Amodiovalerio Verde

5. LinkedIn Facts & Statistics Distribution by Job Function Credit: Amodiovalerio Verde

6. Create Your Profile

7. IS With a Tie

8. Be visible and professional on LinkedIn Save the privacy settings for Facebook

9. Create Your LinkedIn ProfileDemonstrate WHO you are and WHAT you have to offer Fill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too! Customize your public profile link with YOUR name. This increases SEO value. Customize your professional headline to grab attention and increase SEO value.

10. Create Your LinkedIn ProfileBuild out your personal brand Get recommendations Connect with people Drive traffic to your blogs Have people follow you Allow people to share your profile page

11. LinkedIn Checklist Upload a picture Create an executive summary Add in your education Add 3 recent positions Add 3 Recommendations

12. It should go without saying, but NEVERmisrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good.

13. Be Proactive!

14. Being Proactive 1) Gain more visibility by adding connections

15. 2) Increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines) Being Proactive

16. 3) Get business advice by finding answers to your most pressing questions Being Proactive

17. 4) Conduct market research by asking your potential clients or customers what their greatest needs are Being Proactive

18. UseLinkedIn Groups to Build Connections

19. Identify groups that are in your industry Join them LISTEN and ENGAGE

20. Post your blog or articles in groups to catch members of your industry’s attention

21. Engage with people seeking help that your business can solve!

22. IMAGINE LinkedIn Groups as a coffee shop

23. IMAGINE standing in line waiting for your coffee and someone in front of you starts talking about a problem they have YOU can solve with your business

24. TAP them on the shoulder and ask to have coffee with them, explaining your product or service

25. When a discussion arises in a LinkedIn Group, reach out and tell people how YOUR business can fulfill their needs

26. UseLinkedIn Signal to HEAR what People are Saying

27. Search your company or industry to see what people are saying

28. Engage with people talking about your company “If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.” –Paul Castain’sSales Playbook

29. Benefits of looking at individual profiles of potential prospects You find additional connections you can use to engage someone You show up as a visitor on a person’s profile You get more details about a person Identify other social streams or contact information

30. LISTEN and…

31. ENGAGE!

32. 5 Essential LinkedIn Apps for Sales Teams

33. WordPress “At my company, 20% of our web traffic comes from our sales team using the WebPress LinkedIn app.” –Koka Sexton Your WordPress blog can appear on your profile Can provide traffic to your company site for sales leads

34. SlideShare SlideShare is a place to store and share all PowerPoint presentations Increase brand awareness by sharing your business through creative presentations Generate informed sales leads

35. Box.net A central location for all of your case studies, white papers, proprietary guides, ebooks, and more! A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile

36. TripIt My Travel If you’re always on the road, share where you’re heading TripIt’s app makes it easy to share where you’re headed and when you’re connected to your leads Grab a coffee with a business prospect when you know he’s in the same city!

37. LinkedIn Events Post events your company will be attending Sales reps will be able to see all of the events on the radar of their network Network events

38. THE MOSTHELPFULTIP FOR LINKEDIN

39. Are you ready?!?!

40. LinkedIn will NOT get you a job or generate leads for your company…

41. YOU WILL!

42. Now you are on your way!

43. Want to learn more about SOCIAL SELLING

44. Join us at Live webinars on social selling Daily blog posts on selling through social media platforms Learn from the best in the business!

46. Thank you for joining us, Good night! Share with your friends!